Certificates
ACA Graduate Programme for Agencies
An industry-endorsed and industry-wide graduate programme designed to deliver work-ready juniors over 12-months by providing delegates with critical and foundation skills and mindset, , a practical understanding of how the industry works as well as a valuable networking environment for interns and grads to meet their peers from other agencies and to interact with agency leaders.
This graduate programme, also available as a learnership, provides an in depth exploration of the South African Marketing, Advertising and Communications ecosystem, and is designed to equip participants with essential skills and knowledge for a successful career in this exciting industry. The curriculum is structured into six modules, each focusing on a critical aspect of the industry.
Check out your
Course Curriculum
- Overview of the South African MAC sector
- Introduction to agency types
- Understanding the South African audience
- Media channels in South Africa
- Regulatory environment and ethics
- Advertising strategies and campaign planning
- The creative process in advertising
- Future trends and challenges
- Case Studies: Successful campaigns in South Africa
The important bits
Key Info
- Course Duration: 1 Year
- Accreditation: Red & Yellow Certificate of Completion
- Access: Online
- Start Date: 15 February 2027
- Cost: Enquire for Price
What you’ll learn
- Understand how the Media, Advertising and Communications industry works
- Understand how Media, Advertising and Communications agencies are structured and operate, and how they work together
- Understand how workflows through an Agency from the point of view of the Client
- Develop a working knowledge of how each major discipline in the industry works
- Explore basic principles of project management, budgeting and agency finance
- Understand the principles and rules relating to responsible and ethical advertising
- Be workplace ready and proficient with the principles of professional conduct, etiquette and communication
Learn from top talent
Learn from industry experts and top lecturers to improve your knowledge of the South African Marketing, Advertising, and Communications ecosystem.
Gain critical and foundational skills
Equip yourself with the right skills, knowledge and understanding for a successful career in this exciting industry.
Think outside the box
Get the creative tools to thrive in the advertising industry in ways you’ve never thought to do.
Elevate your career
Be recognised as part of Red & Yellow’s esteemed alumni and boost your CV with this certification.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- A hard-copy of our globally read 7th Edition eMarketing textbook (worth R950)
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
Interns, grads and other new entrants into MAC sector agencies and businesses
Brands we work with
Get your copy of our world renowned eMarketing Textbook
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
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