• Duration

    6 Weeks

  • Class fee

    R9000,00

  • Starts

    22 August 2022

About this course

This 6-week online course will equip you with the skills to successfully understand, plan, implement and monitor basic marketing strategy, using a range of channels and online tools to creatively drive your brand forward.

Key learning outcomes:

This course is made up of 4 practical modules:

  • Understand the research, planning and creative aspects of marketing strategy
  • Compile a comprehensive, practical marketing strategy
  • Use a series of models, tactics and approaches to reach the right people using the right marketing channels
  • Constantly iterate, optimise and improve your marketing efforts, using sound insights and data driven decision making

Benefits

At the end of this course you’ll:

  • Learn to develop a long-term marketing strategy
  • Gain the practical skills you need to compile a comprehensive strategy
  • Develop a communications plan across online and offline channels
  • Optimise and measure your strategy with analytics and data
  • Test your creative thinking in developing a real strategy for your brand

This course is perfect for:

  • Perfect if you’re a current or aspiring marketer
  • Suitable for traditional marketers who want a better understanding of modern marketing tactics
  • Great for brand/marketing managers and people in similar roles who want to promote their companies more effectively (both offline and online)
  • Small-business owners and entrepreneurs who want to improve their marketing efforts

The learning journey

Conceptualise fresh, exciting creative ideas for marketing strategies Use the power of storytelling to engage audiences Understand the role of visual design and copywriting in marketing Create value through content and creative executions, endearing your audience and building a strong relationship with them

Module 1: Intro to Marketing

  • Understand and explain key marketing concepts
  • Set clear, achievable goals for your marketing efforts
  • Understand the importance and purpose of a marketing strategy
  • Interrogate the key components of your marketing plan

Module 2: Strategy Thinking

  • Identify the many internal and external factors that affect a brand’s marketing strategy
  • Dissect the four pillars that make up the context in which the business operates
  • Use effective thought models and tools to analyse and to find marketing gaps, risks, challenges and opportunities
  • Defining and creating a brand identity and value proposition that resonates with
    your audience
  • Apply a range of conceptual approaches to creating your marketing strategy

Module 3: Developing the Strategy

  • Choose the right mix of marketing channels for your campaign, brand or objective
  • Understand and use a wide range of digital, mobile and offline marketing channels
  • Use a range of tools and models to assess whether your marketing strategy is succeeding
  • Optimise and iterate your strategy for constantly improving results

Module 4: Creative Strategy

  • Conceptualise fresh, exciting creative ideas for marketing strategies
  • Use the power of storytelling to engage audiences
  • Understand the role of visual design and copywriting in marketing
  • Create value through content and creative executions, endearing your audience and building a strong relationship with them

Our knowledge Partner

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Why choose Red & Yellow

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Awards

Degrees, Diplomas, National and Higher Certificates that cater for everyone and the high employability of our graduates have earned us close to 142 awards

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Alumni

Education that combines knowledge and practical skills, providing our 15 392 alumni with traits they can use in all aspects of their lives

87 %
Employability

87% of our students find employment on graduating due to a combination of experiential learning and know-how.

100 %
Unmatched Creativity

For 28 years we have had a single minded approach to teach students how to harness a skill that will stand the test of time and the metaverse. That skill is creativity.

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