Online learning from an accredited institution

Marketing Strategy

The ideal course for ambitious marketers and brand managers. Learn the essential strategic skills to develop a marketing strategy that adds an edge to your business. In just 6 weeks, you’ll know how to master the art of crafting a successful brand identity and use tools that identify the gaps, risks and challenges that impact your business.

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Approved by the Marketing Association of South Africa and contributor to CPD points

Accelerate your career and get a Certificate that gives you a competitive edge.

This IAB endorsed 6-week course gives you the vital tools to identify whether your business is implementing the right marketing strategy for success. Learn how to create value through your content and execute creative marketing campaigns that stand out and capture your audience’s attention.

Update your strategy skills

Studying this course will equip you with next level cutting-edge strategy skills based on the latest knowledge and market info.

Learn from the pros

Our lecturers have spent decades working in the industry and know what it takes to make your career soar.

Strategy meets creativity

This course is ideal for people who want to find creative solutions to business problems and stay on top of their marketing game.

Elevate your career

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • How to create an effective long-term marketing strategy
  • Practical skills you need to compile a strong, comprehensive strategy
  • How to develop a communications plan across online and offline channels
  • How to optimise and measure your strategy using analytics and data
  • How to spark your creative thinking in developing a real strategy for your brand

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Introduction to marketing

Module 02

Strategic Thinking

Module 03

Developing the Strategy

Module 04

Creative Strategy

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Dr Caitlin Ferreira

Lecturer & Knowledge Partner

Dr Caitlin Ferreira

Dr Caitlin Ferreira is an adjunct associate professor in Marketing at the University of Cape Town and a lecturer in Industrial Marketing at Luleå University of Technology in Sweden. Caitlin has taught marketing across several institutions and has a passion to drive change through education. She has been a research consultant for several years where she assists companies with the successful implementation of research projects.

Caitlin serves on the editorial boards of international journals and continues to present her research at both local and international conferences.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising