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Marketing Strategy

COURSE INFORMATION

Mar
04

Starts: 04 March 2019
Registration Closes: 01 March 2019

Duration:
6 weeks

Qualifications:
  • Red & Yellow Certificate

Cost
ZAR 7 500

The Red & Yellow Marketing Strategy course, endorsed by the IAB SA, is a 4-module, 6-week online course. The course is designed to equip you with all the strategic skills you need to compile, plan, measure and optimise a comprehensive marketing strategy for your business.

 

Outline

The course consists of 4 modules:

  • Module 1 – Introduction to marketing
  • Module 2 – Strategic Thinking
  • Module 3 – Developing the Strategy
  • Module 4 – Creative strategy

Benefits

  • Learn to develop a long-term marketing strategy
  • Gain the practical skills you need to compile a comprehensive strategy
  • Develop a communications plan across online and offline channels
  • Optimise and measure your strategy with analytics and data
  • Test your creative thinking in developing a real strategy for your brand