This course is made up of 4 practical modules:

• Understand the research, planning and creative aspects of marketing strategy
• Compile a comprehensive, practical marketing strategy
• Use a series of models, tactics and approaches to reach the right people using the right marketing channels
• Constantly iterate, optimise and improve your marketing efforts, using sound insights and data driven decision making

At the end of this course you’ll:

• Learn to develop a long-term marketing strategy
• Gain the practical skills you need to compile a comprehensive strategy
• Develop a communications plan across online and offline channels
• Optimise and measure your strategy with analytics and data
• Test your creative thinking in developing a real strategy for your brand

• Perfect if you’re a current or aspiring marketer
• Suitable for traditional marketers who want a better understanding of modern marketing tactics
• Great for brand/marketing managers and people in similar roles who want to promote their companies more effectively (both offline and online)
• Small-business owners and entrepreneurs who want to improve their marketing efforts

• Understand and explain key marketing concepts
• Set clear, achievable goals for your marketing efforts
• Understand the importance and purpose of a marketing strategy
• Interrogate the key components of your marketing plan

• Identify the many internal and external factors that affect a brand’s marketing strategy
• Dissect the four pillars that make up the context in which the business operates
• Use effective thought models and tools to analyse and to find marketing gaps, risks, challenges and opportunities
• Defining and creating a brand identity and value proposition that resonates with
  your audience
• Apply a range of conceptual approaches to creating your marketing strategy

• Choose the right mix of marketing channels for your campaign, brand or objective
• Understand and use a wide range of digital, mobile and offline marketing channels
• Use a range of tools and models to assess whether your marketing strategy is succeeding
• Optimise and iterate your strategy for constantly improving results

• Conceptualise fresh, exciting creative ideas for marketing strategies
• Use the power of storytelling to engage audiences
• Understand the role of visual design and copywriting in marketing
• Create value through content and creative executions, endearing your audience and building a strong relationship with them