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Marketing Strategy

The course runs over a short period of time so one does not get bored or overwhelmed with too much information which is great. I also enjoyed connecting with the other students and sharing opinions.

Khanyisile Madikiza, Media Campaign Manager,VML South Africa

The assignments were great as they tested your ability to implement what you were learning. I enjoyed the feedback on the assignments and finding out where I went wrong.

Andrika van Eeden, Senior Marketing Coordinator, Oxford University Press

The course content exceeded my expectations. Working in an agency, I can already see how what I’ve learned can be applied to our clients. The assignment marks and feedback were very insightful and helpful.

Alphonse Oloo

Short Courses

Advanced Diploma

COURSE INFORMATION

Jun
18

Starts: 18 June 2019
Registration Closes: 14 June 2019

Duration:
6 weeks

Qualifications:
  • Red & Yellow Certificate

Cost
ZAR 7 500

Book Now

The Red & Yellow Marketing Strategy course, endorsed by the IAB SA, is a 4-module, 6-week online course. The course is designed to equip you with all the strategic skills you need to compile, plan, measure and optimise a comprehensive marketing strategy for your business.

 

Outline

The course consists of 4 modules:

  • Module 1 – Introduction to marketing
  • Module 2 – Strategic Thinking
  • Module 3 – Developing the Strategy
  • Module 4 – Creative strategy

Benefits

  • Learn to develop a long-term marketing strategy
  • Gain the practical skills you need to compile a comprehensive strategy
  • Develop a communications plan across online and offline channels
  • Optimise and measure your strategy with analytics and data
  • Test your creative thinking in developing a real strategy for your brand
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