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Marketing Strategy

Khanyisile Madikiza | Media Campaign Manager at VML South Africa

The course runs over a short period of time so one does not get bored or overwhelmed with too much information which is great. I also enjoyed connecting with the other students and sharing opinions.

Andrika van Eeden | Senior Marketing Coordinator at Oxford University Press

The assignments were great as they tested your ability to implement what you were learning. I enjoyed the feedback on the assignments and finding out where I went wrong.

Alphonse Oloo

The course content exceeded my expectations. Working in an agency, I can already see how what I’ve learned can be applied to our clients. The assignment marks and feedback were very insightful and helpful.

Short Courses

Advanced Diploma

COURSE INFORMATION

Jun
01

Starts: 01 June 2020
Registration Closes: 29 May 2020

Duration:
6 weeks

Qualifications:
  • Red & Yellow Certificate

Cost
ZAR 9 000

Book Now

The Red & Yellow Marketing Strategy course, endorsed by the IAB SA, is a 4-module, 6-week online course. The course is designed to equip you with all the strategic skills you need to compile, plan, measure and optimise a comprehensive marketing strategy for your business.

UNIQUELY HUMAN SKILLS

The reality is that AI and robots will replace many of the jobs we know today. The likes of NASA and Google are already ahead of the game in their early recognition of the importance of ‘soft’ skills. Our courses and programmes are designed to prepare humans for this unknown world, by combining topic-specific knowledge and know-how, as well as a selection of the 10 uniquely human skills we’ve identified that will set us apart from ‘robots’:

Creative thinking, leadership, empathy, conflict resolution, critical thinking, adaptability, social intelligence, persuasion, negotiation, mindfulness

This course includes:

 

Outline

The course consists of 4 modules:

  • Module 1 – Introduction to marketing
  • Module 2 – Strategic Thinking
  • Module 3 – Developing the Strategy
  • Module 4 – Creative strategy

Benefits

  • Learn to develop a long-term marketing strategy
  • Gain the practical skills you need to compile a comprehensive strategy
  • Develop a communications plan across online and offline channels
  • Optimise and measure your strategy with analytics and data
  • Test your creative thinking in developing a real strategy for your brand
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