Outline

The course consists of 4 modules:

• Module 1 – Introduction to marketing
• Module 2 – Strategic Thinking
• Module 3 – Developing the Strategy
• Module 4 – Creative strategy

Benefits

• Learn to develop a long-term marketing strategy
• Gain the practical skills you need to compile a comprehensive strategy
• Develop a communications plan across online and offline channels
• Optimise and measure your strategy with analytics and data
• Test your creative thinking in developing a real strategy for your brand