Online learning from an accredited institution

Marketing Strategy Course

The ideal course for ambitious marketers and brand managers. Learn the essential strategic skills to develop a marketing strategy that adds an edge to your business. In just 6 weeks, you’ll know how to master the art of crafting a successful brand identity and use tools that identify the gaps, risks, and challenges that impact your business.

This 6-week online course will equip you with the skills to successfully understand, plan, implement, and monitor basic marketing strategy, using a range of channels and online tools to creatively drive your brand forward

“Everything worked perfectly. The weekly chats were great and insightful. The way the course is laid out is also really good and clear. The videos to explain and provide more information really helped a lot.”

Kirsten Lisa Carlson

General Manager – Africa at Omnicom Media Group

Accelerate your career and get a Certificate that gives you a competitive edge.

This IAB endorsed 6-week course gives you the vital tools to identify whether your business is implementing the right marketing strategy for success. Learn how to create value through your content and execute creative marketing campaigns that stand out and capture your audience’s attention.

What you’ll learn

  • Understand the research, planning, and creative aspects of marketing strategy
  • Compile a comprehensive, practical marketing strategy
  • Use a series of models, tactics, and approaches to reach the right people using the right marketing channels
  • Constantly iterate, optimize, and improve your marketing efforts, using sound insights and data-driven decision-making

This course is perfect for:

  • Current or aspiring marketers
  • Traditional marketers who want a better understanding of modern marketing tactics
  • Brand/marketing managers and people in similar roles who want to promote their companies more effectively (both offline and online)
  • Small-business owners and entrepreneurs who want to improve their marketing efforts

Studying this course will equip you with next level cutting-edge strategy skills based on the latest knowledge and market info.

Our lecturers have spent decades working in the industry and know what it takes to make your career soar.

This course is ideal for people who want to find creative solutions to business problems and stay on top of their marketing game.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
Dr Caitlin Ferreira

Dr Caitlin Ferreira
Lecturer & Knowledge Partner

  • Adjunct Assoc. Prof.
  • Teaches Marketing at UCT & in Sweden.
  • Research consultant with a passion for education.
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Marketing Strategy

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The purpose of a marketing strategy is to reach the brand’s target market and turn people into buyers of the business’ product/s and/or service/s. It uses the business and brand strategy to determine its objectives and then packages the value proposition and offering to the market. The marketing strategy also addresses business and brand challenges or objectives.

An effective strategy involves making a series of well-informed decisions about how the brand, product, or service should be promoted. A brand that attempts to be all things to all people risks becoming unfocused or losing the clarity of its value proposition. It is therefore important to be authentic when presenting your brand and offering to the market – especially in the digital age – because of its reach. Connecting with people should be your number one priority. 

A marketing strategy should be constantly iterating and evolving. Since the internet allows for near-instantaneous feedback and data gathering, marketers should constantly be optimising and improving their online marketing efforts to remain relevant in consumers’ minds.

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