Online learning from an accredited institution
Marketing Strategy
The ideal course for ambitious marketers and brand managers. Learn the essential strategic skills to develop a marketing strategy that adds an edge to your business. In just 6 weeks, you’ll know how to master the art of crafting a successful brand identity and use tools that identify the gaps, risks and challenges that impact your business.
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Approved by the Marketing Association of South Africa and contributor to CPD points
Accelerate your career and get a Certificate that gives you a competitive edge.
This IAB endorsed 6-week course gives you the vital tools to identify whether your business is implementing the right marketing strategy for success. Learn how to create value through your content and execute creative marketing campaigns that stand out and capture your audience’s attention.
Update your strategy skills
Studying this course will equip you with next level cutting-edge strategy skills based on the latest knowledge and market info.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Strategy meets creativity
This course is ideal for people who want to find creative solutions to business problems and stay on top of their marketing game.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
What you’ll learn:
Find Out More When You Download the Information Pack
Course curriculum:
Module 01
Introduction to marketing
Module 02
Strategic Thinking
Module 03
Developing the Strategy
Module 04
Creative Strategy
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising