Full time learning from an accredited institution
Bachelor of Commerce in Marketing
Taking a conventional degree into the 21st century, this programme has a strong focus on future-focused capabilities such as data analytics, social intelligence, and creative thinking. Naturally, it also covers critical specialist subject areas like business, economics, marketing, accounting, strategic brand management, project management, and information systems. The result? A qualification that embraces the evolving business landscape with a specialist focus on marketing.
We’ve amplified the conventional promise of teaching hard, technical, and theoretical know-how; by adding unconventional benefits like practical implementation (on real brands) and the development of critical human skills (like empathy and creative thinking) that are essential to future career success.
This programme will prepare students – keen on both ‘creativity’ and ‘commercials’ – for career resilience, survival, and success in a world that is pervasively being destabilised by technology.
“We headhunt only the best talent, to not only fill the client’s brief, but also to attract the best talent fit for the company culture. One of these measures is looking for the prestigious Red & Yellow qualification. We find that these candidates are far more equipped not only on a skills level, but an interpersonal level as well. A Red & Yellow qualification really goes a long way.”
Warren Volkwyn
Global Creative Recruiter – The Talent Boom
Taking a conventional degree into the 21st century, this programme has a strong focus on future-focused capabilities such as data analytics, social intelligence and creative thinking. Naturally, it also covers critical specialist subject areas like business, economics, marketing, accounting, strategic brand management, project management and information systems. The result? A qualification that embraces all the evolving business landscape with a specialist focus on marketing.
We’ve amplified the conventional promise of teaching hard, technical, theoretical know-how; by adding unconventional benefits like practical implementation (on real brands) and the development of critical human skills (like empathy and creative thinking) that are essential to future career success.
This programme will prepare students – keen on both ‘creativity’ and ‘commercials’ – for career resilience, survival and success in a world that is pervasively being destabilised by technology.
Combine true creativity with powerful commercial skills
At Red & Yellow, we know full well that it is possible to be a financial manager with an eye for design or a brand manager with an artistic edge. In fact, our Bachelor of Commerce degree in association with Unilever was born from an awareness that everything we know is changing at a rapid rate – and that exciting opportunities await in a world where humans and careers are more varied than ever.
Our BCom is like Mad Men with a technological and creative twist – taking the core disciplines of marketing and commerce and bolstering them with cutting-edge expertise like User Experience Design and Data Analytics. The upshot? You can now become a marketer who also knows how to create engaging website interfaces – and more. The possibilities and opportunities truly are endless.
Our 27-year legacy as an African leader in advertising and marketing education, combined with Unilever’s unparalleled global brand-building experience and expertise, makes this a formidable offering that merges industry-relevant, practically-oriented training underpinned by best-practice.
Maximised employment prospects:
Thanks to our longstanding and close ties to the industry, as well as our excellent relationships with leading local agencies and brands, many of our students are recruited even before the end of their final year of study, and more than 85% are gainfully employed after graduating. With R&Y’s qualifications being highly sought-after in the marketing world and among recruiters alike, businesses big and small contact us almost daily looking to hire our alumni and graduates.
Furthermore, the ability to be exposed to Unilever leaders will give BCom students more exposure to what it’s like to work at Unilever. Ranked yet again as Africa’s Top Employer in 2021, Unilever is widely renowned for its empowering recruitment practices and learning opportunities – as well as a company culture built on diversity and inclusion.
Career Options
- Marketing Manager
- Brand Manager
- Entrepreneur
- Business and/or Market Analyst
- Market Researcher
An exclusive learning opportunity
- Close alignment with Unilever’s Future Leaders and Graduate programme.
- Guest lecturers and interactive workshops with Unilever experts in key leadership roles.
- Working in case studies, practical briefs, and projects that involve Unilever brands.
Opportunities offered by the Level Up platform include:
- Purpose workshops (usually only available to Unilever’s talent community).
- Mentorship sessions by key Unilever experts in leadership roles.
- Access to exclusive content from partner organisations.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Year 1
– Marketing: Introduction
– Accounting: Introduction
– Business Management 1
– Economics 1 (Macro & Micro)
– Professional Communication
– Customer Experience
Year 2
– Marketing 2 Consumer Behaviour
– Statistics
– Business Management 2
– Economics 2
– Financial Management
– Entrepreneurship
– Creative Leadership
– Information Systems
Year 3
– Marketing Strategy
– Marketing Research
– Marketing 3: Digital Marketing
– Marketing 3: Service Marketing
– Business Management 3
– Business Law
– Project Management
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study a BCom in Marketing
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Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.
Marketing is the creation and satisfaction of demand for your product, service, or ideas. If marketing is successful, it will create demand; this demand should translate into sales and, ultimately, revenue. Digital marketing offers an opportunity to tailor marketing campaigns to target specific customers. It also allows for more scope in terms of branding and public relations through content marketing. Digital marketing is a two-way communication between the brand and the customer, providing the business with valuable data that it can use to inform better product and service design.
Digital marketing in the past has felt like a shiny, new toy that few people knew how to use properly. It is important to understand that at the heart of all of your marketing activities – whether on-line or offline – is the customer and their experience of your product or service. No amount of fancy digital marketing will make a poor experience feel better. It is, therefore, important to approach your marketing strategy holistically. Do not forget about the fundamentals of marketing – these have not changed; it is simply the delivery that has changed. Data-driven decisions have the power to change your business and to ensure that your customer is satisfied and talking about your product or service. Used properly, digital marketing is a powerful tool that you can leverage to promote, persuade, set pricing, manage services, and sell.
The affordances of digital go beyond traditional modes of advertising and marketing. As well as information, digital marketing affords community, connection, feedback, and convenience. This makes digital marketing a powerful tool, if used properly.
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