Cutting edge & up-to-date skills taught by industry leaders

Bachelor of Commerce in Marketing

Taking a conventional degree into the 21st century, this programme has a strong focus on future-focused capabilities such as data analytics, social intelligence and creative thinking. Naturally, it also covers critical specialist subject areas like business, economics, marketing, accounting, strategic brand management, project management and information systems. The result? A qualification that embraces all the evolving business landscape with a specialist focus on marketing.

We’ve amplified the conventional promise of teaching hard, technical, theoretical know-how; by adding unconventional benefits like practical implementation (on real brands) and the development of critical human skills (like empathy and creative thinking) that are essential to future career success.

This programme will prepare students – keen on both ‘creativity’ and ‘commercials’ – for career resilience, survival and success in a world that is pervasively being destabilised by technology.

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Combine true creativity with powerful commercial skills

At Red & Yellow, we know full well that it is possible to be a financial manager with an eye for design, or a brand manager with an artistic edge. In fact, our Bachelor of Commerce degree in association with Unilever was born from an awareness that everything we know is changing at a rapid rate – and that exciting opportunities await in a world where humans and careers are more varied than ever.

Our BCom is like Mad Men with a technological and creative twist – taking the core disciplines of marketing and commerce and bolstering them with cutting-edge expertise like User Experience Design and Data Analytics. The upshot? You can now become a marketer who also knows how to create engaging website interfaces – and more. The possibilities and opportunities truly are endless.

Our 27-year legacy as an African leader in advertising and marketing education, combined with Unilever’s unparalleled global brand-building experience and expertise, makes this a formidable offering that merges industry-relevant, practically-oriented training underpinned by best-practice, future-focused theory.

Next generation creativity

Learn the most cutting-edge creative theory and practical skills that will form the foundation of your career.

Learn from top talent

This BCom degree is built and taught by industry pros who know what the job market is looking for.

Build your career

Get your headstart with modules designed to expose you to every creative field before you specialise.

Get recognised

Be recognised with an industry centric Red & Yellow degree, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow Degrees are made to future-proof your career

Each of our degrees is packed with the most up-to-date and practical knowledge that is designed and taught by cutting-edge industry experts. They’re created to elevate your career to help you stay ahead of the curve and do your best work.

What you’ll learn:

  • In your first year, you’ll gain a thorough understanding of marketing, accounting, business management and economics, as well as the value of professional communication and customer experience.
  • In your second year, you’ll gain theoretical and practical skills in consumer behaviour, financial management, statistics, business management and entrepreneurship, and have a choice between creative leadership and information systems electives.
  • In your third year, subjects include marketing strategy, marketing research, digital marketing and service marketing. You’ll also learn advanced business management, business law and project management.

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Explore your career options:

Marketing Manager

Brand Manager


Market Researcher

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Tendai Mbumbwa

Program Manager

Tendai Mbumbwa

Tendai is a curious researcher with an interest in using multiple disciplines to expand the understanding of human decisions. Tendai has always enjoyed telling stories and her curiosity drove her to pursue a Master’s in marketing and fuels her PhD (marketing) research.

Tendai’s speciality in marketing focuses on consumer behaviour and the influence that different variables have on consumer decisions and how consumers impact business decisions.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising