Taking a conventional degree into the 21st century, this programme has a strong focus on future-focused capabilities such as data analytics, social intelligence and creative thinking. Naturally, it also covers critical specialist subject areas like business, economics, marketing, accounting, strategic brand management, project management and information systems. The result? A qualification that embraces all the evolving business landscape with a specialist focus on marketing.
We’ve amplified the conventional promise of teaching hard, technical, theoretical know-how; by adding unconventional benefits like practical implementation (on real brands) and the development of critical human skills (like empathy and creative thinking) that are essential to future career success.
This programme will prepare students – keen on both ‘creativity’ and ‘commercials’ – for career resilience, survival and success in a world that is pervasively being destabilised by technology.