Behind our BCom Marketing: How you’ll be real-world ready from day one
Red & Yellow’s BCom Marketing degree, in association with Unilever, was born from an awareness that everything we know ...
Electing to use Visual Studies: Understanding representational practices through student photographs
Red & Yellow’s Visual Studies lecturers Dr Danielle Becker and Jana Vosloo analyse selected first year Photography students’ coverage ...
Six ways critical thinking is your friend in the age of AI misinformation
If there is one thing that spreads like wildfire, it’s fake news and misinformation on digital platforms. Along with the advent ...
Why companies are investing in User-Centered Design
The modern business environment is fast-changing and competitive, where complex challenges are constantly being thrown at business leaders and ...
Why Design Thinking is the problem solving skill of the future
Design thinking is a strategic approach that prioritises solutions over problems. It’s human-centred, focusing on understanding the user, identifying ...
A Beginner’s Guide to content marketing
Clever advertising used to be all that was needed to persuade people to buy a product. But one-way messaging no ...
How to leverage the Creator Economy, with L’Oréal SA’s Chief Digital Marketing Officer Marketa Havlik-Liebenberg
How valuable is the content creator economy and what steps is the biggest beauty brand in the world taking to ...
How – and why – to make data-driven decisions
A data-first mindset places data at the heart of decision-making and organisational strategy. It ensures that companies rely on ...
Navigating a career in tech: 5 business lessons from Rhyn Potgieter
This month the Red & Yellow Creative School of Business had the pleasure of hosting Rhyn Potgieter, the co-founder ...
The Digital Marketing basics you need to start your career
In today's ever-evolving digital landscape, marketing has become a dynamic and unpredictable discipline. It’s hugely exciting for those with ...
