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Exploratory vs Explanatory Data Analysis

Aug
18

A few weeks ago we featured an article titled “Data literacy is set to become as fundamental as reading”.  You learnt how data literacy empowers people to ask the right questions, build knowledge, make decisions, and communicate meaning to others,...

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Why design thinking – not designers – creates more value for shareholders

Why design thinking – not designers – creates more value for shareholders

Aug
11

Luminary genius and designer, Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” and Arne van Oosterom, founder of the Design Thinkers Academy, said “Design Thinking is a mindset,...

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Data literacy is set to become as fundamental as reading

Data literacy is set to become as fundamental as reading

Aug
4

The advent of ‘digital’ introduced a swathe of implications. Brands are now able to access customer sentiments in real-time and respond swiftly – in effect, have meaningful dialogues with the people that matter. Beyond this is its power to produce...

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Your guide to email marketing strategy

Your guide to email marketing strategy

Aug
3

How does an email marketing strategy work? Learn everything from why you should use email, to the entire email marketing process, to regulations, to email design, to tracking results, to optimisation...and more.  Having an email marketing strategy is crucial to...

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Your guide to social media marketing

Your guide to social media marketing


3

Why is social media marketing important? Social media marketing is essential to break into if you want to get yourself, your brand and your products out there.  South Africans spend an average of over 8 hours and 25 minutes online...

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Your guide to social media content creation

Your guide to social media content creation


3

Content creation for social media - a how-to guide Social media content creation is a many-faceted thing. It feeds into digital content creation as a whole, includes video creation, copywriting, podcasts, blog posts and a host of other types of content....

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Why Is User Research Important?

Why Is User Research Important?

Jul
28

User research is an important part of user centered design because it uncovers the real problems users face - not ones you may have initially assumed were there, or ones that users told you they have, or ones your client...

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How to Secure SETA Funding Guide

How to Secure SETA Funding Guide

Jul
27

Did you know that by not submitting your annual WSP and ATR, you’re not only leaving money on the table when it comes to funding your training plans, you’re also giving the SETA permission to use your Skills Development Levies...

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Top 10 essential attributes of great leaders (a work-in-progress)

Top 10 essential attributes of great leaders (a work-in-progress)

Jul
21

Let’s kick this off with a straight-up reversal: what do you think are the 10 most defining leaderships traits? I’ll be very surprised (disappointed in fact) if you don’t have some strong views already, so if you’ve got a minute...

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Digital Marketing Fundamentals: SEO in a post-lockdown world

Digital Marketing Fundamentals: SEO in a post-lockdown world

Jul
14

Having worked across multiple award-winning agencies and industries in the digital marketing field, I could write pages and pages about Search Engine Optimisation (SEO). However, with the COVID-19 pandemic in mind, there are a few important questions around SEO and...

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