Five Digital Marketing Jobs That Are More In Demand Than Ever Before

Statistics SA recently announced the creation of 169 000 new jobs in South Africa for the final quarter of 2022, 167 000 of which are in the Western Cape. The unemployment rate also decreased by 0.2% which, while small, indicates that South Africans remain resilient in the face of constant challenges like load shedding.

The Western Cape government has also resubmitted applications for introducing a remote working visa in South Africa which shows how much we’re embracing the idea of remote working – a desirable choice for many young people today. And when it comes to remote work, there is one industry that has fully embraced the idea of the global village: digital marketing.

According to LinkedIn, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860 000 job openings. All across the world, the rise of digital marketing has become a game-changer for tomorrow’s brands looking to connect with their target audiences. If you’re looking to succeed in this rapidly-evolving industry, it’s important to have the right skills and qualifications. That’s where the one-year 100% online National Certificate in Advertising with a specialisation in Digital Marketing, as well as Digital Marketing and Digital Marketing: Professional online short courses, at the Red & Yellow Creative School of Business comes in.

The digital marketing industry is constantly evolving, and it is critical for professionals to stay up-to-date with the latest trends and techniques. Our programmes are designed to equip students with the skills and knowledge needed to succeed in this fast-paced industry.

With job creation on the rise and the digital marketing industry continuing to grow, there are several jobs you can get when you study digital marketing at Red & Yellow.

One of the biggest advantages of studying Digital Marketing at the Red & Yellow Creative School of Business is the potential for high-paying job opportunities. Here are the top five highest-earning jobs in South Africa and abroad that you can get:

Digital Marketing Manager
As a Digital Marketing Manager, you will be responsible for creating and executing digital marketing campaigns to increase brand awareness and drive revenue. In South Africa, the average salary for this role is R431 602 per year, while the average salary abroad is $75 000 per year.

Social Media Manager
As a Social Media Manager, you will be responsible for managing a brand’s social media accounts, creating engaging content, and increasing the brand’s social media presence. In South Africa, the average salary for this role is R216 056 per year, while the average salary abroad is $50 000 per year.

Search Engine Optimisation (SEO) Specialist
As an SEO Specialist, you will be responsible for improving a website’s search engine rankings through keyword research, link building, and other techniques. In South Africa, the average salary for this role is R222 231 per year, while the average salary abroad is $60,000 per year.

Content Marketing Manager
As a Content Marketing Manager, you will be responsible for creating and managing a brand’s content marketing strategy, including blog posts, whitepapers, and other types of content. In South Africa, the average salary for this role is R319,221 per year, while the average salary abroad is $70,000 per year.

Marketing Director
As a Marketing Director, you will be responsible for overseeing a company’s overall marketing strategy, including digital and traditional marketing channels. In South Africa, the average salary for this role is R914,025 per year, while the average salary abroad is $130,000 per year.

In today’s competitive working world, building the right skill sets often isn’t enough to land the job you’re looking for. Joining a network of professionals, from market leaders to lecturers and mentors, is just as important and will help you access more opportunities and make better decisions for your career.

When you study at Red & Yellow, you’re getting just that. We were founded by industry leaders to meet industry needs, and our alumni network of over 15 000 working professionals is unmatched.

Get started on your future career today

Applications for online qualifications at Red & Yellow are open, and if you’re ready to be part of a brighter future in SA, you can get in touch with our teams by emailing registrations@redandyellow.co.za or calling 087 227 3283.

For a full list of online, part-time and on-campus degrees and qualifications, head to redandyellow.co.za today.