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Digital Marketing

The course was well-planned and the portal easy to use. The Course Coordination team were extremely helpful and a pleasure to call. The assignments were an excellent way of turning the theory into practice. I feel more confident in my digital marketing abilities and have already been making use of them in my job.

Lee Davies, Head of Marketing Operations, DSTV

The pay-off of this course has been massive, I’ve upskilled myself and have so many more opportuities available to me. I now host my own radio show AND head up the digital marketing department! The course content is thorough, digestible, comprehensive. It covered UX design to social media and everything in between.

Sean Loots, Radio presenter and content creator , Good Hope FM

There are not many of Red & Yellow’s calibre, I respect and value their commitment in seeing me across the finish line. I have taken it upon myself to spread the Red & Yellow name.

Shamiel Scheepers, Partner Account Manager , Vodacom South Africa

Short Courses

Advanced Diploma

COURSE INFORMATION

Jun
24

Starts: 24 June 2019
Registration Closes: 17 June 2019

Duration:
10 weeks

Cost
ZAR 16 500

Book Now

This 10-week online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content. Get the cutting-edge knowledge and practical skills you need to implement an effective digital marketing strategy for your brand.

Confused about which digital course is best for you? Here’s a quick overview that highlights the benefits you’ll get from each.

You've been in the game for a while:

  • Traditional Marketing Managers
  • Experienced Managers
  • Brand Managers

You're new to the game:

  • Corporates - Moving into marketing for the first time
  • Ambitious professionals
  • SME's and start-ups
  • Graduates

 

Outline

The course includes 8 practical modules and assignments, as well as a final research project:

  • Module 1: Digital Marketing Strategy
  • Module 2: Planning digital assets
  • Module 3: Creating digital assets
  • Module 4: Speaking to your audience of one
  • Module 5: Direct marketing
  • Module 6: Social media
  • Module 7: Online advertising
  • Module 8: Optimisation

Benefits

You'll be able to:

  • Gain the latest practical skills that you can immediately implement
  • Understand the digital customer and design customer experiences
  • Understand how to use SEO and copywriting to enhance your digital assets
  • Learn to implement social media, social advertising, & content marketing
  • Use paid media to increase brand awareness and reach
  • Learn to implement UX best practices
  • Know how to effectively use mobile channels & apps in your strategy
  • Use data to drive business insights & innovation
  • Measure digital campaign success using web analytics and data
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