Online learning from an accredited institution

Digital Marketing

Our flagship Digital Marketing course is endorsed by IAB South Africa and has been designed by industry experts to kick-start your digital marketing career. Get all the knowledge and practical skills you need to implement an effective digital marketing strategy for your brand or business.

“This course has been incredible and I’ve fully enjoyed every project. It’s been super valuable and I’m going to be able to use all the concepts I’ve learned in a new business my wife is starting. I’m so excited to see its impact in practice. Please extend my thanks to all the lecturers and markers and I hope I get to do another course in the near future.”

Alan Edgar


Get the Digital Marketing Certificate that guarantees career success.

In just 10 short weeks and over 8 modules you’ll get the practical skills to implement a winning digital marketing strategy. This course is built for anyone wanting to effectively market their brand or business.

What you’ll learn

  • Learn which digital channels to use, and how best to use them – to raise awareness about your brand, engage with your target audiences, and effectively communicate your unique offering
  • Become a fully rounded digital marketer and gain a range of sought-after skills: Social Media Marketing, SEO, Online Advertising, and Digital Marketing Strategy
  • Discover hundreds of online best practices, tools, strategies, and creative marketing opportunities

Who should take this course?

  • Anyone who needs a solid grounding in Digital Marketing.
  • Traditional marketers looking to build foundational digital skills
  • Professionals looking to pivot into digital marketing
  • Digital marketers looking to sharpen their skills with up-to-date knowledge

Studying this course will equip you with the most up-to-date & relevant skills to elevate your marketing.

This course is ideal for people who want to bring digital creative flair to their marketing strategy, & understand a range of key tactics.

Our lecturers have spent decades working in the industry and know what it takes to make your career soar.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • A hard-copy of our globally read 7th Edition eMarketing textbook ( worth R950 )
  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  •  An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
  •  A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report

Jessica van der Westhuyzen
Head of Digital Marketing at 10x Investments

  • Bookmark Award winning digital marketer
  • IAB and South African Chamber of Commerce collaborator 
  • 14 years experience in digital strategy & digital transformation

Su Little
Education Council Lead at IAB SA

  • Award-winning social media marketer
  • 17 years of both agency and corporate
  • Regular speaker at social media, digital and integrated marketing conferences around South Africa
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Digital Marketing

Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Up-to-date statistics and eye-opening digital marketing case studies

  •         Deep dives into content mastery, advertising wonders, and the future of advertising
  •         Exclusive insights from marketing industry titans
  •         A powerful focus on elevating customer experiences and crafting meaningful engagements

Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

Digital marketing is powerful in two fundamental ways. Firstly, the audience can be segmented very precisely, even down to factors like current location and recent brand interactions, which means that messages can (and must) be personalised and tailored for them. 

Secondly, the digital sphere is almost completely measurable. Every minute and every click by a customer can be accounted for. In digital marketing, you can see exactly how various campaigns are performing, which channels bring the most benefit, and where your efforts are best focused. Cumulatively, access to data that measures the whole customer experience should lead to data-driven decision making.

Digital marketing is a two-way communication between the brand and the customer, providing the business with valuable data that it can use to inform better product and service design. The affordances of digital go beyond traditional modes of advertising and marketing. As well as information, digital marketing affords community, connection, feedback, and convenience. This makes digital marketing a powerful tool, if used properly.

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