You've been in the game for a while:

• Traditional Marketing Managers
• Experienced Managers
• Brand Managers

You're new to the game:

• Corporates - Moving into marketing for the first time
• Ambitious professionals
• SME's and start-ups
• Graduates

Outline

The course includes 8 practical modules and assignments, as well as a final research project:

• Module 1: Digital Marketing Strategy
• Module 2: Planning digital assets
• Module 3: Creating digital assets
• Module 4: Speaking to your audience of one
• Module 5: Direct marketing
• Module 6: Social media
• Module 7: Online advertising
• Module 8: Optimisation

Benefits

You'll be able to:

• Gain the latest practical skills that you can immediately implement
• Understand the digital customer and design customer experiences
• Understand how to use SEO and copywriting to enhance your digital assets
• Learn to implement social media, social advertising, & content marketing
• Use paid media to increase brand awareness and reach
• Learn to implement UX best practices
• Know how to effectively use mobile channels & apps in your strategy
• Use data to drive business insights & innovation
• Measure digital campaign success using web analytics and data