You've been in the game for a while:
- Traditional Marketing Managers
- Experienced Managers
- Brand Managers
You're new to the game:
- Corporates - Moving into marketing for the first time
- Ambitious professionals
- SME's and start-ups
- Graduates
Online Certificates
- National Certificate in User-Centered Design
- National Certificate in Creating Digital Content
- National Certificate in Digital Marketing
Short Courses
- Digital Marketing
- Digital Content and Copywriting
- Project Management
- Graphic Design
- Design Thinking
- Sales and Account Management Fundamentals
- Social Media Marketing
- Digital Marketing: Professional Certification
- Marketing Strategy
- Data Principles and Visualisation
- Entrepreneurial Thinking
- Digital Marketing Introduction
- User Experience Design
- Performance Marketing
- Creative Thinking See all Short Courses >
Advanced Diploma
COURSE INFORMATION
Jan18
Starts:
18 January 2021
Registration Closes:
15 January 2021
This 10-week online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content. Get the cutting-edge knowledge and practical skills you need to implement an effective digital marketing strategy for your brand.
Confused about which digital course is best for you? Here’s a quick overview that highlights the benefits you’ll get from each.
UNIQUELY HUMAN SKILLS
The reality is that AI and robots will replace many of the jobs we know today. The likes of NASA and Google are already ahead of the game in their early recognition of the importance of ‘soft’ skills. Our courses and programmes are designed to prepare humans for this unknown world, by combining topic-specific knowledge and know-how, as well as a selection of the 10 uniquely human skills we’ve identified that will set us apart from ‘robots’:
Creative thinking, leadership, empathy, conflict resolution, critical thinking, adaptability, social intelligence, persuasion, negotiation, mindfulness
This course includes:
Outline
The course includes 8 practical modules and assignments, as well as a final research project:
- Module 1: Digital Marketing Strategy
- Module 2: Planning digital assets
- Module 3: Creating digital assets
- Module 4: Speaking to your audience of one
- Module 5: Direct marketing
- Module 6: Social media
- Module 7: Online advertising
- Module 8: Optimisation
Benefits
You'll be able to:
- Gain the latest practical skills that you can immediately implement
- Understand the digital customer and design customer experiences
- Understand how to use SEO and copywriting to enhance your digital assets
- Learn to implement social media, social advertising, & content marketing
- Use paid media to increase brand awareness and reach
- Learn to implement UX best practices
- Know how to effectively use mobile channels & apps in your strategy
- Use data to drive business insights & innovation
- Measure digital campaign success using web analytics and data
