Short Courses
COURSE INFORMATION
Nov05
Starts:
05 November 2018
Registration Closes:
02 November 2018
This 10-week online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content. Get the cutting-edge knowledge and practical skills you need to implement an effective digital marketing strategy for your brand.
Outline
The course includes 8 practical modules and assignments, as well as a final research project:
- Module 1: Digital Marketing Strategy
- Module 2: Planning digital assets
- Module 3: Creating digital assets
- Module 4: Speaking to your audience of one
- Module 5: Direct marketing
- Module 6: Social media
- Module 7: Online advertising
- Module 8: Optimisation
Benefits
You'll be able to
- Gain the latest practical skills that you can immediately implement
- Understand the digital customer and design customer experiences
- Understand how to use SEO and copywriting to enhance your digital assets
- Learn to implement social media, social advertising, & content marketing
- Use paid media to increase brand awareness and reach
- Learn to implement UX best practices
- Know how to effectively use mobile channels & apps in your strategy
- Use data to drive business insights & innovation
- Measure digital campaign success using web analytics and data