You've been in the game for a while:
- Traditional Marketing Managers
- Experienced Managers
- Brand Managers
You're new to the game:
- Corporates - Moving into marketing for the first time
- Ambitious professionals
- SME's and start-ups
- Graduates
Short Courses
- Social Media Marketing
- Project Management
- Digital Marketing
- Marketing 101
- Design Thinking
- Marketing Strategy
- Digital Content and Copywriting
- Digital Marketing: Introduction
- User Experience Design
- Performance Media
- Search Engine Optimisation
- Digital Marketing: Professional Certification
- People Management
- Operational Finance
- Creative Thinking See all Short Courses >
Advanced Diploma
COURSE INFORMATION
Jan27
Starts:
27 January 2020
Registration Closes:
24 January 2020
This 10-week online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content. Get the cutting-edge knowledge and practical skills you need to implement an effective digital marketing strategy for your brand.
Confused about which digital course is best for you? Here’s a quick overview that highlights the benefits you’ll get from each.
Outline
The course includes 8 practical modules and assignments, as well as a final research project:
- Module 1: Digital Marketing Strategy
- Module 2: Planning digital assets
- Module 3: Creating digital assets
- Module 4: Speaking to your audience of one
- Module 5: Direct marketing
- Module 6: Social media
- Module 7: Online advertising
- Module 8: Optimisation
Benefits
You'll be able to:
- Gain the latest practical skills that you can immediately implement
- Understand the digital customer and design customer experiences
- Understand how to use SEO and copywriting to enhance your digital assets
- Learn to implement social media, social advertising, & content marketing
- Use paid media to increase brand awareness and reach
- Learn to implement UX best practices
- Know how to effectively use mobile channels & apps in your strategy
- Use data to drive business insights & innovation
- Measure digital campaign success using web analytics and data
