Online learning from an accredited institution

Digital Marketing

Our flagship Digital Marketing course is endorsed by IAB South Africa and has been designed by industry experts to kick-start your digital marketing career. Get all the knowledge and practical skills you need to implement an effective digital marketing strategy for your brand or business.

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Free access to exclusive Instagram Creators x Brands Academy nano courses

Get the Digital Marketing Certificate that guarantees career success.

In just 10 short weeks and over 8 modules you’ll get the practical skills to implement a winning digital marketing strategy. This course is perfect for anyone wanting to effectively market their brand or business

Boost your career

Studying this course will equip you with the most up-to-date & relevant skills to elevate your marketing.

Think outside the box

This course is ideal for people who want to bring digital creative flair to their marketing strategy, & understand a range of key tactics.

Learn from the pros

Our lecturers have spent decades working in the industry and know what it takes to make your career soar.

Find gainful employment

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

Included in your course:

  • A hard-copy of our globally read 6th Edition eMarketing textbook ( worth R950 )

  • An industry-sought after Certificate of Completion from Red & Yellow

  • Original, relevant and constantly updated content

  • An interactive online learning experience that includes videos, live chat sessions, forum discussions and more

  • A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Digital Marketing Strategy: Understanding your customer

Module 02

Planning Digital Assets: Research and UX Design

Module 03

Using Digital Assets: Web development, mobile apps and eCommerce

Module 04

Speaking to Your Audience: Digital Copywriting, SEO and CRM

Module 05

Direct Marketing: Content, Video & Direct marketing

Module 06

Social Media: Social media platforms and strategy

Module 07

Online Advertising: Search and social media advertising

Module 08

Optimisation: Data analytics and conversion optimisation

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Jessica van der Westhuyzen

Digital Marketing Tutor

Award-winning Digital Marketer Jessica van der Westhuyzen has spent the past 14 years leading teams and companies in digital strategy, digital transformation, and the adoption of marketing tech platforms. She was awarded Digital Marketer of the year at the prestigious Bookmark Awards in 2020.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“This course has been incredible and I’ve fully enjoyed every project. It’s been super valuable and I’m going to be able to use all the concepts I’ve learned in a new business my wife is starting. I’m so excited to see its impact in practice. Please extend my thanks to all the lecturers and markers and I hope I get to do another course in the near future.”

Alan Edgar