Online learning from an accredited institution
Digital Marketing Professional
This “Rolls Royce” of Digital Marketing courses will take you from “competent” to specialist. You’ll gain an in-depth understanding of how to create powerful digital marketing strategies, campaign planning and the strategic implementation that will get you the results you want. Give yourself an extra edge with a sought-after industry-respected certificate.
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Approved by the Marketing Association of South Africa and contributor to CPD points
Free access to exclusive Instagram Creators x Brands Academy nano courses
Take your marketing career to the next level with this flagship Certificate.
Designed by leading industry experts and experienced marketers, this 15-week course will expand your knowledge and expertise in SEO, UX Design, Social Media Marketing, Analytics and Community Management. You’ll gain valuable skills to master algorithms of tech platforms and drive greater ROI for your business. Get this industry-respected Certificate to set you apart in the ever-changing digital world.
Get the major additional benefit of our eMarketing textbook! Now in its 6th edition, and celebrating its 10th anniversary, this textbook is used by universities around the world.
Upgrade your skills to pro
Studying this course will equip you with next level cutting-edge skills based on the latest developments.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Bring creativity to marketing
This course is ideal for people who want to stay on top of their marketing game with a range of creative skill sets and approaches.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
What you’ll learn:
Find Out More When You Download the Information Pack
Course curriculum:
Section 1: Strategy
Module 01
Market Research
Module 02
Crafting your digital marketing strategy
Module 03
Tracking & analytics
Module 04
The importance of UX for your digital marketing strategy
Module 05
How SEO affects your digital marketing strategy
Module 06
Optimising your campaigns
Section 2: Content Marketing
Module 01
Paid search advertising
Module 02
Paid display advertising
Module 03
Social Media Advertising
Section 3: Advertising
Module 01
Content Marketing & value
Module 02
Planning content
Module 03
Creating content
Section 4: Digital PR
Module 01
Digital PR, CRM & crisis management
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
“It’s been an incredible experience. This course has opened my mind to so many new ideas and I feel confident about my abilities moving forward. The Red & Yellow course coordinators are helpful and ready to assist with any queries you have. I highly recommend this course if you want to improve your marketing skills, step up your game, or get in line with industry standards.”
Sarah Brocker
Digital Marketing: Professional student
