Online learning from an accredited institution

Digital Marketing Professional

This “Rolls Royce” of Digital Marketing courses will take you from “competent” to specialist. You’ll gain an in-depth understanding of how to create powerful digital marketing strategies, campaign planning and the strategic implementation that will get you the results you want. Give yourself an extra edge with a sought-after industry-respected certificate.

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Approved by the Marketing Association of South Africa and contributor to CPD points

Free access to exclusive Instagram Creators x Brands Academy nano courses

Take your marketing career to the next level with this flagship Certificate.

Designed by leading industry experts and experienced marketers, this 15-week course will expand your knowledge and expertise in SEO, UX Design, Social Media Marketing, Analytics and Community Management. You’ll gain valuable skills to master algorithms of tech platforms and drive greater ROI for your business. Get this industry-respected Certificate to set you apart in the ever-changing digital world.

Get the major additional benefit of our eMarketing textbook! Now in its 6th edition, and celebrating its 10th anniversary, this textbook is used by universities around the world.

Upgrade your skills to pro

Studying this course will equip you with next level cutting-edge skills based on the latest developments.

Learn from the pros

Our lecturers have spent decades working in the industry and know what it takes to make your career soar.

Bring creativity to marketing

This course is ideal for people who want to stay on top of their marketing game with a range of creative skill sets and approaches.

Elevate your career

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • To devise dynamic and powerful digital marketing strategies

  • How to plan and execute more robust and successful campaigns/outcomes

  • To understand and conquer the shifts and nuances of channels and platforms

  • How to strengthen your skills in UX design, Social Media Marketing, SEO, community management and analytics

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Course curriculum:

Section 1: Strategy

Module 01

Market Research

Module 02

Crafting your digital marketing strategy

Module 03

Tracking & analytics

Module 04

The importance of UX for your digital marketing strategy

Module 05

How SEO affects your digital marketing strategy

Module 06

Optimising your campaigns

Section 2: Content Marketing

Module 01

Paid search advertising

Module 02

Paid display advertising

Module 03

Social Media Advertising

Section 3: Advertising

Module 01

Content Marketing & value

Module 02

Planning content

Module 03

Creating content

Section 4: Digital PR

Module 01

Digital PR, CRM & crisis management

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Keenan Harduth


R&Y Tutor Keenan Harduth

Keenan Harduth is an experienced marketing and insights expert with over 15 years of experience in social and digital. He’s worked with Cerebra, Total Exposure, and Google South Africa on hundreds of brands across multiple verticals, and trained media and marketing experts and leaders in 7 different countries.

Keenan was awarded Social Media Marketer of The Year at the 2015 Bookmark Awards, and was named one of Mail & Guardian’s Top 200 Young South Africans in the same year.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“It’s been an incredible experience. This course has opened my mind to so many new ideas and I feel confident about my abilities moving forward. The Red & Yellow course coordinators are helpful and ready to assist with any queries you have. I highly recommend this course if you want to improve your marketing skills, step up your game, or get in line with industry standards.”

Sarah Brocker

Digital Marketing: Professional student