Online learning from an accredited institution

Digital Marketing Professional Course

Digital marketing is in a constant state of flux. While the foundational principles remain constant, staying on top of your game requires keeping up with the trends and constant new developments. This course will take you from a competent digital marketer to an expert in the field. Learn how to take your digital marketing strategies to the next level, become more adept at mastering the algorithms and quirks of tech platforms, and ultimately drive greater ROI.

This “Rolls Royce” of Digital Marketing courses will take you from “competent” to specialist. You’ll gain an in-depth understanding of how to create powerful digital marketing strategies, campaign planning, and strategic implementation that will get you the results you want.

“It’s been an incredible experience. This course has opened my mind to so many new ideas and I feel confident about my abilities moving forward. The Red & Yellow course coordinators are helpful and ready to assist with any queries you have. I highly recommend this course if you want to improve your marketing skills, step up your game, or get in line with industry standards.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

Take your marketing career to the next level with this flagship Certificate.

Designed by leading industry experts and experienced marketers, this 15-week course will expand your knowledge and expertise in SEO, UX Design, Social Media Marketing, Analytics, and Community Management. You’ll gain valuable skills to master algorithms of tech platforms and drive greater ROI for your business. 

Get this industry-respected Certificate to set you apart in the ever-changing digital world.

What you’ll learn

  • Devise more powerful digital marketing strategies
  • Plan and execute more powerful and successful campaigns/outcomes
  • Understand and conquer the shifts and nuances of channels and platforms
  • Strengthen your skills in UX design, Social Media Marketing, SEO, community management and analytics

Who should take this course?

  • Anyone seeking career-advancing skills, and who wants to stay on top of trends and shifts
  • Digital Marketing professionals looking to safeguard their career success prospects
  • Traditional marketers wanting to expand their perspective of ‘digital’ versus ‘traditional’
  • Small business owners and niche teams wanting to enhance their digital marketing skills

Studying this course will equip you with next level cutting-edge skills based on the latest developments.

Our lecturers have spent decades working in the industry and know what it takes to make your career soar.

This course is ideal for people who want to stay on top of their marketing game with a range of creative skill sets and approaches.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • A hard-copy of our globally read 7th Edition eMarketing textbook (worth R950)
  •  An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Section 1: Strategy

Section 2: Advertising

Section 3: Content Marketing

Section 4: Digital PR

Section 5: Research Project

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
R&Y Tutor Keenan Harduth

Keenan Harduth

  • 15 years marketing experience
  • Worked with Cerebra, Total Exposure, Google
  • Awarded Social Media Marketer of Year

Su Little
Education Council Lead at IAB SA

  • Award-winning social media marketer
  • 17 years of both agency and corporate
  • Regular speaker at social media, digital and integrated marketing conferences around South Africa
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Digital Marketing

Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Up-to-date statistics and eye-opening digital marketing case studies

  •         Deep dives into content mastery, advertising wonders, and the future of advertising
  •         Exclusive insights from marketing industry titans

•         A powerful focus on elevating customer experiences and crafting meaningful engagements

Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

Where there is a product or service, there must be a way to get it into a customer’s hands. Some of the primary functions of marketing include planning, promoting, persuading, managing channels and information, pricing, product service management, and selling. Digital marketing offers a unique opportunity to tailor marketing campaigns to target specific customers. If done properly, this can result in a higher return on investment (ROI), which is the ratio of cost to profit. Digital marketing also allows for more scope in terms of branding and public relations through content marketing. However, this also poses risk. The internet moves fast, and reputational damage is possible in a heartbeat if campaigns and digital marketing strategies are not carefully thought out and planned.

Customer-centric thinking, which involves placing the user at the core of all decisions, is vital when looking at building a successful marketing strategy. Today’s marketing strategist offers not only a plethora of tactical possibilities, but also unprecedented ways of measuring the effectiveness of chosen strategies and tactics. Digital allows greater opportunities for interaction and consumer engagement than were possible in the past, so it is important to consider the ways in which the brand can create interactive experiences for consumers, not just broadcast messages.

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