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Digital Marketing: Introduction

Getting your start in digital marketing is easier than ever with Red & Yellow. We’ve made things simple in this 6-week course that’s focused on the fundamentals, and that will teach you how to start planning and implementing groundbreaking digital marketing strategies. Ready to get going?

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Free access to exclusive Instagram Creators x Brands Academy nano courses

Make your first moves with this introductory Digital Marketing Certificate

Gain industry-respected knowledge with expert-reviewed content using the latest online learning tools and techniques. You’ll learn the basics of brand positioning in a digital environment and how to use the right metrics to gather data and measure the performance of your brand or business.


Get a head start

Studying this course will equip you with up-to-date digital marketing basics to guide you into this growing discipline.


Learn from the pros

Our lecturers have spent decades working in the industry and know what it takes to make your career soar.


Discover the power of digital

This course is ideal for experienced marketers – or those new to the industry – who want to make a move to digital.


Grow your career

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

Included in your course:

  • A hard-copy of our globally read 6th Edition eMarketing textbook ( worth R950 )

  • An industry-sought after Certificate of Completion from Red & Yellow

  • Original, relevant and constantly updated content

  • An interactive online learning experience that includes videos, live chat sessions, forum discussions and more

  • A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Strategy and Planning

Module 02

Digital Content

Module 03

Marketing on Social Media

Module 04

Digital Paid Media

Module 05

Getting Noticed and Staying Notable

Module 06

Analysing and Optimising

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“This course has been incredible and I’ve fully enjoyed every project. It’s been super valuable and I’m going to be able to use all the concepts I’ve learned in a new business my wife is starting. I’m so excited to see its impact in practice. Please extend my thanks to all the lecturers and markers and I hope I get to do another course in the near future.”

Alan Edgar