Online learning from an accredited institution

Marketing 101

Learn to create strategies that are simple to implement and have huge returns, leading to your brand resonating with your customers. This 10-week course has been designed to equip you with the fundamentals of marketing and brand management from a South African perspective. With it, you’ll develop and implement customer-centric strategies that will get you guaranteed results.

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Become a digital professional, boost your career & get a Certificate that gives you recognition.

Gain industry respected knowledge using the latest online learning techniques and expert-reviewed content. You’ll learn the fundamentals of brand positioning in a digital environment and how to use the right metrics to gather data and measure the performance of your brand or business.

Boost your career

Studying this course will equip you with fundamental, up-to-date & relevant marketing skills.

Get creative with marketing

This course is ideal for people who want to understand marketing, and gain tools to find creative solutions to business problems.

Learn from the pros

Our lecturers have spent decades working in the industry and know what it takes to make your marketing soar.

Be recognised by industry

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • How to map out strategic customer journeys on digital channels and platforms
  • The role that various channels and media play in marketing communications and promotions
  • The basics of crafting a digital marketing strategy and the most suitable tactics that need to be applied
  • How to differentiate marketing efforts in developed, developing, and hybrid countries
  • How to analyse the external environment to ensure a sustainable marketing strategy

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Introduction to Marketing

Module 02

Market Analysis

Module 03

Market Research and Consumer Behaviour

Module 04

Customer Driven Market Strategies

Module 05

The Marketing Mix Part 1

Module 06

The Marketing Mix Part 2

Module 07

The Marketing Mix Part 3

Module 07

Marketing Amplifiers

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

Prof John Simpson

Knowledge Partner

Professor John Simpson

Emeritus Professor John Simpson has a B Sc in Psychology. MBA and a PhD in Consumer Behaviour.
In his career, he has been Director of UCT Graduate School of Business, Dean of the Faculty of Commerce, and Head of the School of Management Studies

John has published several books, written many cases and was the producer of “Forerunners”, a documentary about the rising Black Middle Class which earned a medal at the Cannes Film Festival amongst others. He also founded the UCT Unilever Institute of Strategic Marketing.

Dr Caitlin Ferreira

Lecturer & Knowledge Partner

Dr Caitlin Ferreira

Dr Caitlin Ferreira is an adjunct associate professor in Marketing at the University of Cape Town and a lecturer in Industrial Marketing at Luleå University of Technology in Sweden. Caitlin has taught marketing across several institutions and has a passion to drive change through education. She has been a research consultant for several years where she assists companies with the successful implementation of research projects.

Caitlin serves on the editorial boards of international journals and continues to present her research at both local and international conferences.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising