Online learning from an accredited institution

Marketing 101 Course

Learn to create strategies that are simple to implement and have huge returns, leading to your brand resonating with your customers. This 10-week course has been designed to equip you with the fundamentals of marketing and brand management from a South African perspective. With it, you’ll develop and implement customer-centric strategies that will get you guaranteed results.

“Absolutely loved my Red & Yellow online course! I did it all the way from the Netherlands while working full time so it’s definitely possible to do it in between your normal tasks. The team is super supportive and understanding if you need more time to complete specific assignments. Would definitely recommend!”

Noluyanda Nolu Roxwana

Campaign Manager at Studyportals

Become a digital professional, boost your career & get a Certificate that gives you recognition.

Gain industry-respected knowledge using the latest online learning techniques and expert-reviewed content. You’ll learn the fundamentals of brand positioning in a digital environment and how to use the right metrics to gather data and measure the performance of your brand or business.

What you’ll learn

  • A solid foundation in the fundamentals of marketing, strategy, and brand management
  • The knowledge and skills to make strategic decisions that are customer-driven
  • Big ideas and a clear, holistic picture of what is required for brand success
  • How to use the right metrics to gather data and measure the performance of your brand or business.

This course is perfect for:

  • Individuals who want to enter the world of marketing
  • Businesses who want to equip their people with the know-how to be effective marketers
  • Entrepreneurs who want to take their business to the next level, but need to master marketing skills to expand their customer base
  • Anyone in aligned areas like PR, sales, and advertising who needs to understand marketing fundamentals
  • Young creatives and fresh grads looking to empower themselves with relevant, up-to-date marketing skills

Studying this course will equip you with fundamental, up-to-date & relevant marketing skills.

This course is ideal for people who want to understand marketing, and gain tools to find creative solutions to business problems.

Our lecturers have spent decades working in the industry and know what it takes to make your marketing soar.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
Professor John Simpson

Prof John Simpson
Knowledge Partner

  • BSc, MBA, PhD.
  • Former UCT Graduate School Director.
  • Published books, documentaries, founded institutes.
Dr Caitlin Ferreira

Dr Caitlin Ferreira
Lecturer & Knowledge Partner

  • Adjunct Assoc. Prof.
  • Teaches Marketing at UCT & in Sweden.
  • Research consultant with a passion for education.
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Marketing

Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Up-to-date statistics and eye-opening digital marketing case studies

  •         Deep dives into content mastery, advertising wonders, and the future of advertising
  •         Exclusive insights from marketing industry titans

•         A powerful focus on elevating customer experiences and crafting meaningful engagements

Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

Marketing and digital marketing, in particular, has created a symbiotic relationship between businesses and their customers. The proliferation of digital tools and the internet has opened a free-flowing, two-way marketing channel into our daily lives. 

Market research is essential if you want to understand your customers. Try not to make assumptions about why people like and transact with your brand – you may find their values and motives are quite different from what you thought. Ongoing research and a data driven business will help you to build a picture of what particular benefit or feature your business provides to your customers, allowing you to capitalise on this in your marketing content.

Although marketing is a business function, it is primarily an exercise in applied human psychology. The role of marketing is to address customer needs and provide value. In either case, success requires a nuanced understanding of how people think, process, and choose within their environment.

To achieve this, one must strike a balance between awareness of global shifts and how these impact people’s behaviour and the fiercely intimate motivations that determine how and where individuals spend their time and money.  

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