Online learning from an accredited institution
Marketing 101
Learn to create strategies that are simple to implement and have huge returns, leading to your brand resonating with your customers. This 10-week course has been designed to equip you with the fundamentals of marketing and brand management from a South African perspective. With it, you’ll develop and implement customer-centric strategies that will get you guaranteed results.
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Free access to exclusive Instagram Creators x Brands Academy nano courses
Become a digital professional, boost your career & get a Certificate that gives you recognition.
Gain industry respected knowledge using the latest online learning techniques and expert-reviewed content. You’ll learn the fundamentals of brand positioning in a digital environment and how to use the right metrics to gather data and measure the performance of your brand or business.
Boost your career
Studying this course will equip you with fundamental, up-to-date & relevant marketing skills.
Get creative with marketing
This course is ideal for people who want to understand marketing, and gain tools to find creative solutions to business problems.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your marketing soar.
Be recognised by industry
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
What you’ll learn:
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Course curriculum:
Module 01
Introduction to Marketing
Module 02
Market Analysis
Module 03
Market Research and Consumer Behaviour
Module 04
Customer Driven Market Strategies
Module 05
The Marketing Mix Part 1
Module 06
The Marketing Mix Part 2
Module 07
The Marketing Mix Part 3
Module 07
Marketing Amplifiers
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising