Get an accredited NQF 5 online-learning qualification without drastic lifestyle changes. There is an increasing demand for specialists who – understand digital marketing strategy, can schedule and manage workflow for integrated campaigns and projects, can optimise digital marketing initiatives using analytics and conversion optimisation.
Designed for experienced marketers: needing to add ‘digital expertise’ to their portfolio and future marketers: keen to ‘get in the game’, but lacking experience or accredited proof of their competence due to circumstance or inability to meet NQF-level requirements.

  • Duration

    1 YEAR

  • Cost

    R49500

  • Credit

    Payment options available

  • Starts

    07 March 2022

About the National Certificate

This fully accredited deep-dive into Digital Marketing will give students industry-relevant knowledge, expose them to international best practice (in the South African context), and teach them theoretical foundations and practical techniques and skills relevant to the digital reality.

KEY BENEFITS & OUTCOMES

  • Study flexibly in your own time, and apply your new skills while you work (this programme is done entirely online)
  • Content created by industry experts that gives you the knowledge and skills you need to be an effective and professional digital marketer
  • Real-world assignments, research projects, written tests & other assessments allow you to use and build upon your skills
  • Regular interactive ‘live chat’ sessions with our content creators and other course participants to deepen the learnings and debate issues relevant to each module

Course outline

The programme is broken up into four modules over 12 months (1-3 hours of study per week). You'll walk away with the practical skills and in-depth knowledge you need to become a successful and professional digital marketer, as well as an NQF level 5 qualification that gives you the competitive edge.

Introduction to the current marketing environment and today’s consumer
  • Marketing strategy
  • Establishing customer needs
  • Presenting ideas and concepts
Marketing communication
  • Online revolution
  • Content Marketing
  • Direct Marketing
  • Social Media Marketing
Client Service
  • Building ad campaigns
  • Client and Agency relationships
  • Contracting suppliers
Planning and control
  • Project management
  • Financial management
  • Optimising campaigns

Who you’ll meet

ROBYN, Instructional Designer

I write online courses and programmes that entice, encourage, and engage students to continue on their learning journeys

TRACEY, Course Coordinator

I enjoy being able to combine what I love – education, people and all things digital! I am your go-to person for everything course-related.

Megan Carver, Head of Programme Development

Megan is passionate about education and the possibilities that technology-mediated learning can achieve. With her background in psychology and education, Megan is committed to developing programmes and educational materials that not only achieve learner objectives but that foster and enhance the learning experience for students and learners.

The application process

Please have the following ready to complete your online application

  • 1. Signed application form

    Download the application form
  • 2. Your latest academic results

    A certified copy of your most recent academic results.

Need more details?

Prefer a friendly chat, WhatsApp or email?

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Why choose Red & Yellow

57
Awards

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22 K
Allumni's

Red & Yellow is a family; we support and help each other because we’re connected. Our awesome alumni are regular guest speakers, shapers of course content, future employers, role models, and always open to sharing advice or offering a leg-up to other ‘family members.

95 %
Employability

Red & Yellow produces great people who can hit the ground running, and who are able to deliver from day one

27 Yrs
Cool

What's cool? 27 Years of focus placed on preparing our students for amazing careers in the spaces robots can't even invade!

WE’VE PROUDLY COLLABORATED WITH

Frequently asked questions

What qualification do I receive?
  • Red & Yellow is offering the following qualifications online:
    • National Certificate in Advertising (SAQA ID: 58820) specialising in Digital Marketing NQF Level 5
    • National Certificate in Advertising (SAQA ID: 58820) specialising in Creating Digital Content NQF Level 5
    • National Certificate in Design Techniques (SAQA ID: 90721 LP ID: 60509) specialising in User Centered Design NQF Level 5
    • National Certificate in Generic Management (SAQA ID: 59201 LP: 74512) NQF Level 5
    • Advanced Diploma in Digital Marketing (SAQA ID: 98842) NQF Level 7
  • NCs: You will receive a national certificate at NQF level 5.
  • ADs: You will receive an advanced diploma at NQF level 7.
Who are you accredited with?
  • CHE

We are a fully accredited Private Higher Education Institution with the CHE (Council on Higher Education).

DHET

The school and all our on-campus programmes are registered with the Department of Higher Education (DHET). These qualifications cover NQF Levels 5 to 7. Our CHE programmes are measured against the same standards and subject to the same accreditation requirements as all Universities in South Africa.

  • SETA

We are also a SETA accredited Education and Training Provider, accredited with both MICT SETA and SABPP (South African Board of People Practice) for various National Certificate Qualifications (NQF Level 5) and training programmes. We offer a variety of learnerships and skills programmes. We are also able to tailor skills programmes for clients, based on their needs and our available accredited options.

Online course

Our online courses are all aligned to NQF Level 5 Unit Standards

Accreditation and verification for the achievement of these unit standards is done by the relevant SETA.