Cutting edge & up-to-date skills taught by industry leaders

National Certificate in Advertising specialising in Digital Marketing

Created by leading industry experts, this 1-year NQF 5 qualification is a highly respected one. With it you’ll gain world-class knowledge and expertise you need to be an effective and professional digital marketer.

You’ll learn all the fundamentals of the marketing environment, from marketing strategy to how to put your customer first. You’ll engage with the latest successful tactics to bring campaigns to life, and understand paid media and the value of reporting and campaign management. Hit the ground running with practical application and start your digital marketing journey today.

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Did You Know?

This programme is also available as a full-time on campus course:

Master a new way of empathy led problem solving for businesses.

This fully accredited deep-dive into Digital Marketing will give you industry-relevant knowledge, expose you to international best practice (in the South African context), and teach you theoretical foundations and practical techniques and skills relevant to the digital reality.

Learn from top talent

This qualification is built & taught by Digital Marketing experts who have vast experience in the industry.

Build your skills

Understand & apply cutting-edge skills that are designed to future-proof your career.

Think outside the box

This qualification is ideal for people who are looking to form the fundamentals for a strong & recognised career in digital marketing

Elevate your career

Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow qualifications are made to future-proof your career

Our qualifications are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • To understand digital marketing strategy know and are familiar with the range of digital tactics available for marketers and advertisers
  • To schedule and manage workflow for integrated campaigns and projects
  • How to optimise digital marketing initiatives using analytics and conversion optimisation

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

The Marketing Environment and Today’s Consumer

Module 02

Digital Marketing Tactics

Module 03

Campaigns + Client Services

Module 04

Project Management + Finance

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

Tandi Plant


R&Y Lecturer Tandi Plant

Tandi has over 25 years of experience in advertising, working with consumer, specialist healthcare, FMCG and B2C brands. She spent 12 years in advertising, managing teams and projects for Ogilvy, McCann, Publicis Groupe and JWT.

Tandi also successfully managed the Nestlé Infant Nurtrition account for digital channels, covering 10 markets in Equatorial and Southern Africa. Her digital Project Management experience includes UX and CRM for clients like Adobe, Cegediem and Veeva (Salesforce).

“I really enjoyed this qualification. Managed to get 93% and I’m proud of me!
Thanks Red & Yellow Creative School of Business.”

Junaid Jacobs

Publicis Groupe