Full time learning from an accredited institution

National Certificate in Digital Marketing

Created by leading industry experts, this first-of-its kind 1 year NQF 5 on campus qualification is highly respected. With it, you’ll gain world-class knowledge and the expertise you need to be an effective and professional digital marketer.

Benefit from the flexibility of being able to study in your own time and apply what you learn to your daily tasks. Get a taste for real-world assignments, research projects, written tests & other assessments that allow you to use and build upon your skills. You’ll also get the opportunity to participate in regular interactive ‘live chat’ sessions with our content creators and others, which will allow you to deepen your understanding and debate issues relevant to each module.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

Master a new way of empathy led problem solving for businesses.

This fully accredited deep-dive into Digital Marketing will give you industry-relevant knowledge, expose you to international best practices (in the South African context), and teach you theoretical foundations, practical techniques, and skills relevant to the digital reality.

Career Options

  • Digital Marketing Manager
  • Social Media Manager
  • SEO Specialist
  • Digital Strategist
  • Content Marketer
  • Client Service
  • Paid Media Manager

This qualification is built & taught by Digital Marketing experts who have vast experience in the industry.

Understand & apply cutting-edge skills that are designed to future-proof your career.

This qualification is ideal for people who are looking to form the fundamentals for a strong & recognised career in digital marketing

Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report

Di Charton
Senior Lecturer

  • Purpose driven
  • Educates & empowers in marketing
  • Combines marketing, leadership & engineering

Clint Pietersen
Programme Coordinator & Lecturer

  • Nurtures creativity & skills development
  • Ignites learning curiosity
  • Holds a Digital Marketing diploma
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Digital Marketing

Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Up-to-date statistics and eye-opening digital marketing case studies

  •         Deep dives into content mastery, advertising wonders, and the future of advertising
  •         Exclusive insights from marketing industry titans
  •         A powerful focus on elevating customer experiences and crafting meaningful engagements

Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

Advertising and marketing were once the domain of a few powerful people who told customers what they wanted. Customers are no longer told what they want. The pervasiveness of digital technology has empowered the customer when it comes to making purchasing decisions. They tell businesses what they want, how, and when.

Marketing and digital marketing, in particular, has created a symbiotic relationship between businesses and their customers. The proliferation of digital tools and the internet has opened a free-flowing, two-way marketing channel into our daily lives.

 Digital marketing does not deviate much from traditional marketing. However, it does offer unique opportunities that used to be more difficult to execute. For example, marketing campaigns can now be easily tailored to target specific customers, ‘attention for value’ can be leveraged to create consumer demand, and the customer experience can be personalised and leads to a far higher return on investment.

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