Cutting edge & up-to-date skills taught by industry leaders

National Certificate in Digital Marketing

Created by leading industry experts, this first-of-its kind 1 year NQF 5 on campus qualification is a highly respected one. With it you’ll gain world-class knowledge and expertise you need to be an effective and professional digital marketer.

Benefit from the flexibility to study in your own time and benefit from applying what you learn to your daily tasks. Get a taste for real-world assignments, research projects, written tests & other assessments which allow you to use and build upon your skills. You’ll also get the opportunity to participate in regular interactive ‘live chat’ sessions with our content creators and others that will allow you to deepen the learnings and debate issues relevant to each module

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Did You Know?

This programme is also available as an online National Certificate.

Master a new way of empathy led problem solving for businesses.

This fully accredited deep-dive into Digital Marketing will give you industry-relevant knowledge, expose you to international best practice (in the South African context), and teach you theoretical foundations and practical techniques and skills relevant to the digital reality.

Learn from top talent

This qualification is built & taught by Digital Marketing experts who have vast experience in the industry.

Build your skills

Understand & apply cutting-edge skills that are designed to future-proof your career.

Think outside the box

This qualification is ideal for people who are looking to form the fundamentals for a strong & recognised career in digital marketing

Elevate your career

Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow qualifications are made to future-proof your career

Our qualifications are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • To understand digital marketing strategy know and are familiar with the range of digital tactics available for marketers and advertisers
  • To schedule and manage workflow for integrated campaigns and projects
  • How to optimise digital marketing initiatives using analytics and conversion optimisation

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Marketing Strategy in the Digital Age

Module 02

Creating Effective Digital Marketing Assets

Module 03

Content Marketing

Module 04

Online Advertising & Relationship Management

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Clint Pietersen

Programme Coordinator & Lecturer

Clint‘s passion is fuelled by nurturing creativity and cultivating skills. He ignites curiosity in others, leading them to uncover the excitement of learning and the power of the digital realm. This drive stems from his own journey, underscored by his achievement of an Advanced Diploma in Digital Marketing.

Di Charton

Senior Lecturer

Di embodies purpose over profit, having stepped aside from a successful career in the advertising industry to fulfil her passion of shaping the minds of tomorrow.

Di strives to empower and educate the SA marketing communications industry through a myriad of traditional and digital platforms.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“Loved my experience with Red & Yellow, they really made my learning a fun experience, practical and informative”

Sakhe Mbuyisa

Design, Sales & Marketing – Studio Geo1