A partnership between two leaders in their fields – the Red & Yellow Creative School of Business in creative thinking and global FMCG giant Unilever in marketing – looks to produce future-fit graduates ready for the challenging and rewarding world of marketing.
Key to this partnership is the official co-branding of Red & Yellow’s BCom in Marketing degree, which will now be known as “The Red & Yellow BCom in Marketing, in association with Unilever”.
Red & Yellow teaches students to think creatively and equips them with the critical commercial and 4IR skills that they need to thrive in a digital world. The BCom in Marketing is specifically designed to develop marketers who can draw on both commercial logic and creative magic to compete and lead on the global stage.
“The partnership with Unilever opens so many doors for our students, both locally and internationally. Having a top-quality degree which is also endorsed by one of the biggest and most respected FMCG giants in the world will be a huge advantage for graduates entering the job market,” said Andrew Allison, Chief Commercial Officer at Red & Yellow Creative School of Business
“With the industry-leading expertise and experience that Unilever will bring to the collaboration, our students will also benefit from some very tangible benefits. These will include guest lecturers and interactive workshops with Unilever leaders, case studies, practical briefs and projects involving Unilever’s African and global household brands; work-readiness programmes in their final year and greater exposure to employment opportunities that our current Red &Yellow graduates have within our incredible network of leading agencies and brands,” he said.
Unilever is one of the world’s leading suppliers of beauty and personal care, home care, food and refreshment products, with sales in more than 190 countries and a daily reach of 2.5 billion consumers. Globally, Unilever has more than 400 brands found in homes all over the world, including Dove, Knorr, Domestos, Hellmann’s, Magnum and Axe, to name a few.
The Red & Yellow Creative School of Business prides itself on ensuring that its students are work-ready by the time they graduate. This is done through exposure to practical real life brand briefs, on-the-job practical work placements and access to many industry greats throughout their years at the school. Red & Yellow is also a member of Honoris United Universities which places high emphasis on employability by encouraging institutions to co-develop content relevant to the job market by partnering with industry-leading employers
The partnership with Unilever will also greatly support Red & Yellow in the continued growth of its social promise that at least 10% of its students won’t have to pay for themselves. The more fee-paying students that enrol at the School, the more seats it will be able to make available for underprivileged students who would simply not be able to afford a world-class private higher education.
Allison said Unilever’s pioneering association with Red & Yellow’s future-focused BCom in Marketing brings together the School’s 27-year pedigree as an African leader in advertising and marketing education with Unilever’s unparalleled global brand-building experience and expertise.
“Our mission is to develop true South African marketing leaders, who are able to impact locally in a globalised, digital world.”
“Red & Yellow students will benefit from a world-class, internationally recognised qualification and knowledge of cutting-edge marketing best practices, supported by Unilever experts with highly practical projects and assignments grounded in real-world challenges,” he said.