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Red & Yellow launches its BCom in Marketing

Red & Yellow has brought a centuries-old degree into one that is focused on the future. Created in response to the evolving business landscape, this degree has 3 core focus areas to keep students competitive in their future careers. Specialist subjects like business, finance and economics form a fundamental part of the curriculum, but it’s the complementary subjects that set this degree apart. Modern disciplines like UX design and data analytics, along with human skills like empathy, social intelligence and creative thinking will give students the tools to succeed in the 4th Industrial Revolution. 

 

Wesley Fredericks, Managing Director of Red & Yellow, commented, “We’re thrilled, we’ve been working towards this for the past 3 years. This is a significant step in cementing our repositioning as a Creative School of Business. We’re turning a conventional BCom on its head by adding  our special Red & Yellow twist, incorporating critical human skills like creative thinking and adaptability into the curriculum.” 

Red & Yellow graduates are celebrated for their industry-readiness, thanks to the highly practical nature of study at the school. A boutique learning experience means that students get personalised attention and regular one-on-one sessions with their lecturers. At the end, graduates will have technical knowledge, skills like adaptive thinking, analytical decision-making, self-management, leadership, communication skills and creative thinking. Future-proofing their students is a central part of Red & Yellow’s philosophy; this degree embodies this pioneering approach. 

The programme starts on 30 March, get more information here on Red & Yellow’s website: https://www.redandyellow.co.za/course/bachelor-of-commerce-in-marketing/ 

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