Online Micro Course

AI for Digital Copywriting

The Fourth Industrial Revolution is here, and every day new AI tools are changing the world of copywriting. But instead of replacing the discipline, they are here to empower you to reach new levels of creativity and streamline the way you work.

Red & Yellow’s new AI for Copywriting microcourse is here to bridge your skills gap and let you master AI tools to future-proof your career. It’s designed for copywriters, marketing professionals, and other individuals looking to partner with AI in their approach to copywriting to take their uniquely human skills to the next level in socially responsible ways.

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What you’ll get from this course:

Empower your skillset

Get all the theory and practical tools you need to understand and harness AI to boost your career.

Learn from top creative minds

Our lecturers are industry leaders and bring wealth of experience to the classroom.

Unleash your creativity

This micro course is built to help you master AI tools to thrive in the next generation of work.

Get industry recognition

Gain a Red & Yellow certificate of completion, giving you a blend of theoretical knowledge and hands-on skills.

Future-proof, modern & practical skills your career will benefit from

This micro course will equip you with the digital copywriting skills and critical mindset required to evaluate and improve AI generated copy for a variety of platforms and purposes in the marketing context – from blogs, to website copy, and email newsletters. Learn to work with large language model chatbots such as ChatGPT and GPT 4 by becoming adept at prompt engineering, and create digital copy that is socially responsible, free from bias, and that talks compellingly to pan-African audiences.

What you’ll learn:

  • To apply an understanding of the principles of effective digital copywriting to the evaluation of AI generated copy for various purposes and audiences.

  • To use basic and advanced prompt engineering to generate and improve copy in ChatGPT and GPT 4. 

  • To create a mini-portfolio of work featuring AI generated copy for blogs, websites, and email newsletters, aligned with the principles of digital copywriting.  

  • How to gain a competitive edge and unlock new possibilities in the world of digital marketing.

  • How to future-proof your skill sets with fast, easy learning.

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

AI Meets Copywriting – Introduction

Module 02

Mastering AI for Compelling Copy

How Red & Yellow micro courses are designed to future-proof your career

Our new micro courses are designed to accelerate opportunities and give a boost to your CV. You’ll be recognised by top businesses across industries as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

Who you’ll meet

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising