Online Micro Course

AI for User Experience

Whether it’s optimising for search engines (SEO), sending valuable free foot traffic your way; or nudging potential customers over the finish-line at the check-out, a seamless user experience for your website or app gives you an invaluable edge over your competitors.

Red & Yellow’s new AI for User Experience microcourse will equip you to master and leverage AI tools to boost your skillset and future-proof your career or business. It’s ideal for UX/UI designers, developers, product managers, entrepreneurs and other individuals who want to harness AI to give users of their website or app the most seamless, enjoyable experience.

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What you’ll get from this course:

Empower your skillset

Get all the theory and practical tools you need to understand and harness AI to boost your career.

Learn from top creative minds

Our lecturers are industry leaders and bring wealth of experience to the classroom.

Unleash your creativity

This micro course is built to help you master AI tools to thrive in the next generation of work.

Get industry recognition

Gain a Red & Yellow certificate of completion, giving you a blend of theoretical knowledge and hands-on skills.

Paid Subscription Requirements:

Midjourney (available via Discord) subscription at $10 p.m. (cloud-based)

Future-proof, modern & practical skills your career will benefit from

This microcourse will equip you to master and leverage AI tools such as ChatGPT and Midjourney, supercharging your existing skills and ensuring that users of your website or app have the best possible experience. You will have the ability to critically engage with and evaluate AI-generated design so that the UX/UI is not only designed in a way that complements (your) human insight and ingenuity, but so that the machines generate copy and images that are context specific, in terms of platform and in resonating deeply in the African context.

What you’ll learn:

  • To critically engage with and apply insights generated through ChatGPT in planning your information architecture.

  • To craft effective prompts on AI platforms for image and text generation.

  • To use ChatGPT to create user personas and flows for websites and apps.

  • To critically evaluate layouts generated by Midjourney in designing basic wireframes for a design project.

  • To use sophisticated prompting to generate copy and images to create mockups for websites and applications.

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

AI For UX Research And Information Architecture

Module 02

AI for Prototyping and Design

How Red & Yellow micro courses are designed to future-proof your career

Our new micro courses are designed to accelerate opportunities and give a boost to your CV. You’ll be recognised by top businesses across industries as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

Who you’ll meet

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising