This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

The visual identity answers the question, “How do users know it’s us?” Certain design elements should be carried through on all web assets created for a brand, as well as print and traditional communication media.

Typographic layout can draw attention to the content users should see first. Indicate which pieces of information take precedence. Importance can be signified by text size, colour, weight, capitalisation, and italics. Placement also contributes to how important text appears.

Humans tend to gravitate towards and identify with pictures of other humans. Content strategy should include an image strategy, especially if the site is rich in images. Camera angles, content, brand strategy, and the tone of the visuals all need to be considered. Images must always be relevant and not used as fillers or pure decoration.

It can be challenging to decide on what data you want to visualise and the information you want to communicate, but as long as you know how your audience is likely to process visual information and what they need to know, you should be able to choose something that conveys the necessary information simply.