Most people will know the tale of Major Tom. They’ll recognise the iconic tri-coloured lightning bolt donned by the infamous Ziggy Stardust, and know the name David Bowie. Few people have had such a significant and broad impact on society – across a multitude of spheres – as Bowie. Put simply, he was a genius. But how much of this genius boils down to his expert ability to market himself? This talk will focus on unpacking what we, as marketers, can learn from the life and career of David Bowie, and how following his examples can yield enormous benefits for a brand or organisation.