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The history of the ampersand

Sep
8

This week we’re celebrating National Ampersand Day, and because it forms part of our wordmark we thought we'd write a fun article about its origins. The ampersand is one of the most unique typographical characters out there - as you...

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A design thinking case study – part 1

A design thinking case study – part 1

Sep
1

A few weeks ago we featured an article on design thinking titled “Why design thinking – not designers – creates more value for shareholders”. With it being such a hot topic at the moment we couldn’t wait to get out...

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SEO and the importance of keywords

SEO and the importance of keywords

Aug
25

In today’s fast-paced world with a plethora of brands and businesses popping up it is even more important to be ‘found’. This is where SEO keywords become critical. It can be a complicated subject for most, especially when Google is...

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Entrepreneurs Day 2020: Celebrating our students

Aug
18

Even when the world is changing so fast we need entrepreneurs to keep the wheel turning with creative thinking and innovation to breathe life into local communities. It’s World Entrepreneur’s Day on the 21st of August and we know that a...

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Exploratory vs Explanatory Data Analysis


18

A few weeks ago we featured an article titled “Data literacy is set to become as fundamental as reading”.  You learnt how data literacy empowers people to ask the right questions, build knowledge, make decisions, and communicate meaning to others,...

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Why design thinking – not designers – creates more value for shareholders

Why design thinking – not designers – creates more value for shareholders

Aug
11

Luminary genius and designer, Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” and Arne van Oosterom, founder of the Design Thinkers Academy, said “Design Thinking is a mindset,...

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Data literacy is set to become as fundamental as reading

Data literacy is set to become as fundamental as reading

Aug
4

The advent of ‘digital’ introduced a swathe of implications. Brands are now able to access customer sentiments in real-time and respond swiftly – in effect, have meaningful dialogues with the people that matter. Beyond this is its power to produce...

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Why Is User Research Important?

Why Is User Research Important?

Jul
28

User research is an important part of user centered design because it uncovers the real problems users face - not ones you may have initially assumed were there, or ones that users told you they have, or ones your client...

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Top 10 essential attributes of great leaders (a work-in-progress)

Top 10 essential attributes of great leaders (a work-in-progress)

Jul
21

Let’s kick this off with a straight-up reversal: what do you think are the 10 most defining leaderships traits? I’ll be very surprised (disappointed in fact) if you don’t have some strong views already, so if you’ve got a minute...

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Digital Marketing Fundamentals: SEO in a post-lockdown world

Digital Marketing Fundamentals: SEO in a post-lockdown world

Jul
14

Having worked across multiple award-winning agencies and industries in the digital marketing field, I could write pages and pages about Search Engine Optimisation (SEO). However, with the COVID-19 pandemic in mind, there are a few important questions around SEO and...

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