The arrival of the internet had an unfathomable impact on the world. And, more specifically, the world of business. Business owners had no choice but to get used to the idea of responding to emails and creating attractive websites. Organisations with the most functional and user-friendly websites, coupled with useful content, have always made the most conversions.


However, the latter was just the beginning. With the invention of social media platforms, businesses found themselves having to make the necessary adjustments. Also, as it was expected, social media took the competition between companies to a whole new level. Then came the age of Artificial Intelligence and once again, businesses are working around the clock to ensure they’re getting the upper hand over their closest competitors.

This has seen many business owners joining a number of reliable digital marketing training organisations in a bid to learn the basics of how to incorporate AI into their respective businesses. The other option is to hire an IT company to do the work at a fee. It’s viewed as an investment because AI is known to increase the returns of any business it’s incorporated into.

What is AI?
Artificial intelligence, or AI, is described as the use of distinctive programming that enables the software to perform tasks initially carried out by humans. The functions in question may include speech recognition, language translation, decision-making, statistics, visual perception, and data analysis. This area of computer science is also responsible for the development of machines possessing almost human-like traits.

Incorporating it in Digital Marketing
Marketing went digital almost two decades ago. Since then, businesses have been struggling to play catch up. Companies with better digital marketing strategies have a much better chance of attracting more prospective customers. It’s no wonder AI has already been incorporated in e-commerce, with larger corporates already using it. Many businesses use AI to collect and analyse data in real-time. The software will then generate suggestions for a way forward. Just a few years ago data collection, analysis, and recommendations was a task that only humans could perform. AI can also learn and adapt to counter identity theft correctly; the software is programmed to analyse the identity theft algorithms, making it difficult for hackers to break into business firewalls.

Thanks to the introduction of AI in businesses, marketing has completely transformed — for the better. Good AI software can collect valuable data consumer behaviour and make the necessary adjustments to your marketing strategies. It will also give you suggestions on how to correctly package your products so that you can attract as many prospective customers as possible.

It’s no secret that the arrival of Chatbots has revolutionised marketing. For starters, they’ve almost eliminated the need to use customer care agents on chats, especially during off-duty hours. This has allowed customers from different time zones to be attended to even when it’s well past business hours.

Chatbots have also reduced human error, which has often led to slow responses. Businesses now rely on Chatbots to provide the prospective client with the right answers as well as the required links within a fraction of a second, saving them valuable time.

A while back businesses used to hire real people to collect and analyse data. After the long and gruelling task, the same people would be expected to write comprehensive reports suggesting and outlining the steps that needed to be taken to ensure sustainable success. Now, thanks to AI technology, there’s no more hassle, it can simultaneously collect, analyse and predict future performance — and all in real-time! ly.AI relies on behavioural, brand-based, and product-based clustering to collect data. We can use the data to know precisely where and how to tailor our marketing campaigns based on both behavioural as well as demographic data.

Voice Search
Capitalising on voice search, AI has made searching online a tad more convenient since it eliminates the need to type and click. What this means is that businesses that include voice search in their websites will have more visitors, which loosely translates to more conversions.

All a prospective customer has to do is talk to their phone and have everything they need will be brought to their respective touchscreens. The same experience can be carefully compared to Google Home, Alexa, Siri, and Amazon Echo. Google records about 3.5 billion Google searches every day. Roughly 1/3 of these are voice-based; a number that’s bound to grow with time.

User Experience
AI has dramatically improved the user experience of a range of different systems and machines. The AI-dataI has enabled vigilant business owners to structure their activities in line with the trends most of their prospective clients are leaning towards the most.

In the past, most of the complaints went unnoticed simply because there wasn’t a mechanism to pick them up. But now, with AI, complaints can be automatically picked up and implemented as soon as a customer leaves feedback.

Artificial Intelligence is the future, the future of business, and one that has already arrived. Therefore, it’s essential for every business owner to find ways of incorporating the necessary software into their systems. Failure to do so will likely have catastrophic consequences; it’s critical to keep up in this rapidly changing landscape. You don’t want to get left behind.

About the author:
Caryl Anne Crowne is a contributing writer and media specialist for Digital Marketing Training Group. She often produces content for a variety of artificial intelligence blogs.