This course is perfect for:

• Traditional print-based graphic designers who want to up their digital game
• Marketers, writers or DTP operators - tired of being presented with lacklustre design, or wanting to improve their briefing/art direction skills for a better outcome
• Small business owners and start-ups who have a conceptual or creative mindset,  can’t afford the ongoing services of a designer and know they could do it themselves if they had the technical skills and knowledge
• Influencers, bloggers and social media content producers who want to create astounding graphics that stand out from  tired, old boring stock imagery

Outline

The course is made up of 7 practical modules:

• The first week is dedicated to familiarising yourself with the online learning platform (virtual classroom), meeting the humans that’ll support you and tackling the history of graphic design and stylistic movements, as well as the major influential designers.
• Then in weeks 2 - 10 you’ll delve into understanding the basics of graphic design from process and ideation, colour theory, typography and layout. You’ll implement what you've learnt across various applications in print and digital, covering designing a logo, corporate identity and designing for social media.

Benefits

At the end of this course, you'll:

• Master the basics of graphic design principles and applications
• Learn about the elements and principles of design, colour theory, typography and how to pick the perfect font.
• Be able to put this knowledge into practice using Adobe Illustrator by designing a logo, corporate identity, poster design and other layouts.
• Be able to apply what you’ve learnt to digital design for social media
• Gain the contextual understanding of the history of graphic design, stylistic movements and the famous designers that made an impact.