Alumni Feature – Meaghan Essel, Copywriter at M&C Saatchi Abel
December 3, 2019
Meaghan completed her Diploma in Copywriting in 2016, and she fondly remembers her time at Red & Yellow. This is just a snippet of what she had to say, “As a creative, your thoughts are your currency and learning to think in ways you never had to before really opens up parts of your brain you might never have explored.”
Read more below about what she had to say about her experience
How has Red & Yellow contributed to shaping your career success?
Red & Yellow gave me the first step I needed to get into the industry, but it also helped me understand the importance of believing in your work and fighting for the work you want to see happen in the world.
What is the one thing that stands out from your time with us?
Freedom of thought and being surrounded by like-minded people. As a creative, your thoughts are your currency and learning to think in ways you never had to before really opens up parts of your brain you might never have explored.
What do you believe is critical for career success in the 21st century?
You have to be smart. Not book smart, not street smart. All kinds of smart. Smart about budgets, timings, and all these things you know very little about. Just like anyone who’s been around for a long time, eventually, you learn the shortcuts. In adland, you learn about newer and smarter shortcuts all the time. To be successful, you have to keep learning and catch up when you fall behind.