This digital marketing test will earn you a certificateThe Red & Yellow Creative School of Business, a global leader in digital marketing education, will give R2 000 000 in vouchers for its Digital Marketing Aptitude Test (DMAT) to the first 1,000 unemployed South Africans who register for it. The School has been a passionate advocate of the world-changing power of education ever since its establishment in 1994. This is the latest in a series of initiatives from Red & Yellow in response to the Corona Crisis, and you will earn a Digital Marketing certificate.

The DMAT usually costs R2,000 to write and is designed to certify the knowledge of both up-and-coming and experienced digital marketers alike. The test is drawn from Red & Yellow’s world-famous digital marketing textbook eMarketing: The Essential Guide to Marketing in a Digital World. The full textbook is available for anyone as a free download and, like the test, is fully accessible on a mobile device.

Our textbook was first published in 2008 and is now in its 6th Edition. It has been downloaded more than a million times (and counting), making it the most downloaded digital marketing textbook in the world”, says Wesley Fredericks, Red & Yellow MD.It is also used by hundreds of colleges and universities around the world, and we feel immensely proud to be able to offer this certification opportunity to deserving South Africans at this time of enormous economic need.

Paula Hulley, IAB SA CEO, echoes Fredericks. “The IAB SA supports the Red & Yellow DMAT initiative as an incredible means of enabling both digital aptitude and digital opportunity at a time where it could not matter more. Digitisation has never happened faster than it is happening right now. This opportunity to equip our industry with critical digital marketing skills gives agencies and brands a real opportunity to bridge the gap.”

Textbook author and Red & Yellow Chairman Rob Stokes adds: “what excites me most is that digital marketing services can easily be performed on a work-from-home basis which should really open up opportunities for these folk whether on a full time or freelance basis. Furthermore, with the weakening of the Rand, South Africa is growing in its importance as a global outsourcing hub for such services so this offers a real international opportunity for those that are prepared to put in the effort”

The test is written online, can be done at any time and takes 2 hours. “It is not an easy test”, notes Fredericks. “If you want the Red & Yellow name on your CV, you need to be prepared to work hard for it. But we know that South Africa is blessed with truly fantastic digital marketing talent and we’re confident that they’ll perform well.”

The free offer is only available to the first 1,000 unemployed South Africans to write the test. Please visit to register and earn your digital marketing certificate.



Red & Yellow has been teaching business leaders to think creatively since 1994. The school was founded by legends of the creative industry and is now run by a team of seasoned entrepreneurs and business leaders who bring their hands-on experience to ensure that students – on campus, online or on corporate training programmes – receive the most relevant education for the 21st Century. Red & Yellow’s mission is to equip students with the commercial logic, human skills and creative magic to set individuals and organisations apart.