Data analysis is widely regarded as one of the most important and valued skills in business the world over right now, but the most effective analysts are those who can use data to tell stories that motivate and inspire, and drive action.
Melissa Carney heads up Digital for Ogilvy and comes with 15+ years of experience in digital strategy, data and analytics, user experience design and platform development. Her incredible talk at our seminal 3rd Digital Agency Showcase this year was a hard-hitting acknowledgement of how organisations can use the power of data to gain competitive advantage and make incremental, and at times substantive, improvements to retain and build market share – using KFC as case study.
It’s the perfect scene-setter for our new online short course Data Analytics and Visualisation, starting on 10 August. With the deluge of data that is currently flooding companies, the ability to analyse data now needs to be enhanced with another – the art of storytelling. We’re talking about the ability to translate the insights gleaned from analysing the appropriate data into a contextual framework that makes sense to the decision-makers.
“The ability to take data – to be able to understand it, to process it, to extract value from it, to visualise it, to communicate it – that’s going to be a hugely important skill in the next decades.” Dr. Hal R. Varian, Google’s Chief Economist
Data holds a tremendous amount of value, but its potential can only be realised when insights are uncovered and translated into actions or business outcomes.
LinkedIn recently reported many of the heavily-recruited individuals with advanced degrees in economics, mathematics, or statistics struggle with communicating their insights to others effectively—and the need for more data storytellers is only going to increase in the future.
So if you’re keen to master an essential data science skill that everyone needs, this course checks all the boxes.
Watch the video