Online learning from an accredited institution
Account Leadership
Are you a current or aspiring agency or team manager, looking to drive innovation and create maximum business performance? It starts at Red & Yellow with our 100% online Account Leadership short course, in partnership with Gillian Rightford, Adtherapy Founder & Managing Director.
Account Leadership for Agency Client Service Professionals is built to equip you with a range of highly practical skills. In just 13 weeks you’ll dial your leadership up by mastering internal workflows, stakeholder relationships, budgets, targets, and other key agency financial metrics. You’ll be able to deliver and sell incredible work, grow revenue and build strong, long-standing relationships with clients.
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Drive product positioning, manage talent, and deliver world-class creative output
Being a creative leader starts with studying at Red & Yellow, and Account Leadership is a strong step to take if you’re looking to build your career.
This course will teach you how to secure better and bigger briefs, build greater strategies with creative input and do better work for clients. It’s a step beyond account management, with a strong focus on bringing creative solutions to the table, capitalising on new ideas and new technologies to generate success.
Learn from top talent
This course is built and taught by Account Leadership experts who have decades of agency experience.
Learn Build your skills
Understand and apply stronger decision making skills that are crucial for the next generation of work.
Think outside the box
This course is ideal for people who want to take ownership of, and drive success across, their client portfolios.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
What you’ll learn:
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Explore your career options:
Module 01
Strategic Account Leadership (2 weeks)
Module 02
Creative Account Leadership (2 weeks)
Module 03
Sales Account Leadership (2 weeks)
Module 04
Business Account Leadership (2 weeks)
Module 05
Responsible Account Leadership (2 weeks)
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising