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Account Leadership

Are you a current or aspiring agency or team manager, looking to drive innovation and create maximum business performance? It starts at Red & Yellow with our 100% online Account Leadership short course, in partnership with Gillian Rightford, Adtherapy Founder & Managing Director.

Account Leadership for Agency Client Service Professionals is built to equip you with a range of highly practical skills. In just 13 weeks you’ll dial your leadership up by mastering internal workflows, stakeholder relationships, budgets, targets, and other key agency financial metrics. You’ll be able to deliver and sell incredible work, grow revenue and build strong, long-standing relationships with clients.

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Drive product positioning, manage talent, and deliver world-class creative output

Being a creative leader starts with studying at Red & Yellow, and Account Leadership is a strong step to take if you’re looking to build your career.

This course will teach you how to secure better and bigger briefs, build greater strategies with creative input and do better work for clients. It’s a step beyond account management, with a strong focus on bringing creative solutions to the table, capitalising on new ideas and new technologies to generate success.

Learn from top talent

This course is built and taught by Account Leadership experts who have decades of agency experience.

Learn Build your skills

Understand and apply stronger decision making skills that are crucial for the next generation of work.

Think outside the box

This course is ideal for people who want to take ownership of, and drive success across, their client portfolios.

Elevate your career

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

How to apply the principles of account leadership (not simply management) within an agency environment;
How to navigate internal workflow, process and stakeholder relationship issues;
The skills to master budgeting, targets, profitability and other key agency financial goals and metrics;
How to take greater strategic ownership of client accounts (as opposed to simply taking orders and managing projects); and
The art of delivering and selling great work, winning business, growing revenue and building strong, long-standing relationships with clients.

Find Out More When You Download the Information Pack

Explore your career options:

Module 01

Strategic Account Leadership (2 weeks)

Module 02

Creative Account Leadership (2 weeks)

Module 03

Sales Account Leadership (2 weeks)

Module 04

Business Account Leadership (2 weeks)

Module 05

Responsible Account Leadership (2 weeks)

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

Gillian Rightford

Adtherapy Founder & Managing Director, Knowledge Partner

Gillian has been a mainstay of the South African advertising landscape for more than 30 years. She obtained a Business Science (Honours) degree in Marketing from UCT, worked for Perry & Associates (Marketing Consulting), before becoming Managing Director of Hercules / DMB&B / D’Arcy and then Group Managing Director of Lowe Bull.

She started Adtherapy in 2007, a company that aims to help marketers optimise their advertising through skills, structure, strategy, and relationships.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

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Online learning from an accredited institution