Online learning from an accredited institution

Account Leadership Course

Are you a current or aspiring agency or team manager, looking to drive innovation and create maximum business performance? It starts at Red & Yellow with our 100% online Account Leadership short course, in partnership with Gillian Rightford, Adtherapy Founder & Managing Director.

Account Leadership for Agency Client Service Professionals is built to equip you with a range of highly practical skills. In just 13 weeks you’ll dial your leadership up by mastering internal workflows, stakeholder relationships, budgets, targets, and other key agency financial metrics. You’ll be able to deliver and sell incredible work, grow revenue and build strong, long-standing relationships with clients.

“Absolutely loved my Red & Yellow online course! I did it all the way from the Netherlands while working full time so it’s definitely possible to do it in between your normal tasks. The team is super supportive and understanding if you need more time to complete specific assignments. Would definitely recommend!”

Noluyanda Nolu Roxwana

Campaign Manager at Studyportals

Drive product positioning, manage talent, and deliver world-class creative output

Being a creative leader starts with studying at Red & Yellow, and Account Leadership is a strong step to take if you’re looking to build your career.

This course will teach you how to secure better and bigger briefs, build greater strategies with creative input, and do better work for clients. It’s a step beyond account management, with a strong focus on bringing creative solutions to the table, capitalizing on new ideas and new technologies to generate success.

What you’ll learn

  • Apply the principles of account leadership (not simply management) within an agency environment
  • Navigate internal workflow, process, and stakeholder relationship issues
  • Master budgeting, targets, profitability, and other key agency financial goals and metrics
  • Take greater strategic ownership of client accounts (as opposed to simply taking orders and managing projects)
  • Deliver and sell great work, win business, grow revenue, and build strong, long-standing relationships with clients

This course is perfect for:

  • Account executives, account managers, and other client service professionals who want to take ownership of, and drive real success across, their client portfolios
  • Client-facing specialists and advertising practitioners who want to secure better and bigger briefs, have greater strategic and creative input, and do better work for their clients; and
  • Freelancers, independent contractors, and owners of small creative businesses looking to grow their existing accounts and win more business

Our Knowledge Partner

Adtherapy is a management, skills development, and communication consultancy, aimed at both marketers and agencies.

“We focus on improving the relationships between clients and their agencies, through the enhancement of skills and understanding on both sides, with the objective being better skills, better relationships, and better results.” 

This course is built and taught by Account Leadership experts who have decades of agency experience.

Understand and apply stronger decision making skills that are crucial for the next generation of work.

This course is ideal for people who want to take ownership of, and drive success across, their client portfolios.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
Gillian Rightford

Gillian Rightford
Adtherapy Founder & Managing Director, Knowledge Partner

  • 30 years in advertising industry
  • Founded Adtherapy in 2007
  • Strategic thinking and focused implementation
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Account Leadership

Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Up-to-date statistics and eye-opening digital marketing case studies

  •         Deep dives into content mastery, advertising wonders, and the future of advertising
  •         Exclusive insights from marketing industry titans

•         A powerful focus on elevating customer experiences and crafting meaningful engagements

Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

Although marketing is a business function, it is primarily an exercise in applied human psychology. The role of marketing is to address customer needs and provide value. In either case, success requires a nuanced understanding of how people think, process, and choose within their environment.

Customers are autonomous beings, who make decisions every day – what to wear, what to eat, how to travel to work, what to use on their bodies, faces, and hair, what to feed their children and pets, the list goes on and on. In a maelstrom of information, you need to make your product and service stand out. This requires knowing your customer intimately, and you can only learn about your customers by taking the time to get to know them. With this knowledge, you can recommend a product to fit their needs or desires; or you can craft a product or service to fit into their lifestyles; or, even more ambitiously, you can tell them and show them what they never knew they wanted. Always put your customer front and centre. Do not get so bogged down by your own concepts and preconceived ideas that you forget that they are the people you are targeting and creating content and products for. 

Explore our latest blog posts


Go to Top