Online learning from an accredited institution
Creative Thinking Course
A critical skill necessary to find new solutions to old problems
Creative thinking is consistently rated as one of the top ten most important skills of the coming decades. Why? In a world changing as constantly as ours, you need to be able to move beyond the way you’ve always done things and approach problems from a new perspective.
Completing this Creative Thinking online short course will change the way you see problems in business and lay the runway for implementing better solutions.
“Absolutely loved my Red & Yellow online course! I did it all the way from the Netherlands while working full time so it’s definitely possible to do it in between your normal tasks. The team is super supportive and understanding if you need more time to complete specific assignments. Would definitely recommend!”
Noluyanda Nolu Roxwana
Campaign Manager at Studyportals
A critical skill necessary to find new solutions to modern problems
This course is designed to start developing this critical human skill, which can be applied to all facets of life and work. It will be interactive and interesting, with engaging notes, mini-quizzes to test yourself along the way, and videos that enrich the course notes.
It focuses on giving you the skills to ideate, grow your ability to think creatively, and turn your ideas into innovative solutions.
What you’ll learn
At the end, you’ll know how to:
- Differentiate between creativity and innovation and understand the importance of each
- Apply the design-thinking process to enhance creativity
- Use a number of ideation techniques, including lateral thinking, brainstorming, root-cause analysis, mind mapping, and many more
- Take practical steps to implement your creative idea
- Generate alternate solutions and choose the best one
Who should take this course?
You should! (it’s applicable to everyone)
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Creativity VS Innovation
- What creativity means and what gets in the way
- The principles and importance of creativity and how to problem-solve
- The strategy behind using creative thinking
- Creating a culture of creative thinking to find new opportunities for innovation
- How to build creative teams and the benefits of ‘taking risks’
Creativity and Design Thinking
- What design thinking is and isn’t and how creativity fits in
- How to build empathy to encourage directed creative thinking
- How to identify and describe the real problem
- Why ideation is important, and how to prototype, verify, and test your idea
Developing Ideas
- Use a number of Ideation techniques including lateral thinking, mind mapping, walk a mile, root cause analysis, and more
- How to generate alternate solutions and choose the best one
- The best ways to develop your ideas
Implementing Creative Ideas
- How to translate your ideas into practice
- The essential skills needed to pitch your idea
- Overcoming change resistance
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
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Design thinking is a process that can be used by marketers to understand their users. By applying design thinking, they understand, define, and redefine assumptions and problems and create solutions for the market. The most important characteristic of design thinking is that it is non-linear and iterative.
The five stages of design thinking are: empathise, define, ideate, prototype, test. Notice that there is emphasis on prototyping and testing, as well as empathising. This is important because it is what makes design thinking so useful. Instead of working apart from customers and putting a product or service in the market that falls short, this process allows for more granular market research and iterative design.
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