Online learning from an accredited institution

Data Analysis for Marketers

Red & Yellow presents a data course made for modern marketers. Understanding data is no longer a nice-to-have – it’s a crucial skill for each and every business in today’s working world. If you’re looking to harness the power of data and information, this online short course will equip you with the skills you need to gather and present data, the elements of reporting and storytelling, as well as how to take data and transform it into actions with business intelligence.

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Approved by the Marketing Association of South Africa and contributor to CPD points

Analyse, interpret and tell stories through data

This 10-week 100% online short course is designed to give you a strong theoretical understanding of data, from how to collect it to the value in presenting it and making important decisions from the information you gather. You’ll master practical skills in reporting and basic and advanced visualisation – a crucial skill set for any business across industries in today’s working world.

Pivot your career

Studying this course will equip you with the skills to understand and present data to make crucial business decisions.

Learn from the best

Our lectures and Knowledge partners have decades of real-world, practical experience.

Get creative again

Learn how to take complex ideas and simplify them, with visual literacy and creative design principles

Find gainful employment

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • Analyse and interpret data
  • Translate insights from data into compelling visualisations
  • Tell convincing stories and sell your ideas supported by data
  • Use data to make better decisions

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Introduction to Data & Storytelling

Module 02

Collecting Data

Module 03

Basic Data Principles

Module 04

Advanced Data Principles

Module 05

Basic Visualisation

Module 06

Advanced Visualisation

Module 07

Reporting & Storytelling

Module 08

Decision-Making & Data Leadership

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

Without Red & Yellow I would never have got my feet in the door at Ogilvy, one of the top advertising agencies in SA. Red & Yellow was the beginning of my career – I learnt practical examples I still use today.

Nicole Hewitt, Media, Marketing & Advertising

“Without Red & Yellow I would never have got my feet in the door at Ogilvy, one of the top advertising agencies in SA. Red & Yellow was the beginning of my career – I learnt practical examples I still use today.”

Nicole Hewitt

Media, Marketing & Advertising