Online learning from an accredited institution
Data Analysis for Marketers
Red & Yellow presents a data course made for modern marketers. Understanding data is no longer a nice-to-have – it’s a crucial skill for each and every business in today’s working world. If you’re looking to harness the power of data and information, this online short course will equip you with the skills you need to gather and present data, the elements of reporting and storytelling, as well as how to take data and transform it into actions with business intelligence.
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Approved by the Marketing Association of South Africa and contributor to CPD points
Analyse, interpret and tell stories through data
This 10-week 100% online short course is designed to give you a strong theoretical understanding of data, from how to collect it to the value in presenting it and making important decisions from the information you gather. You’ll master practical skills in reporting and basic and advanced visualisation – a crucial skill set for any business across industries in today’s working world.
Pivot your career
Studying this course will equip you with the skills to understand and present data to make crucial business decisions.
Learn from the best
Our lectures and Knowledge partners have decades of real-world, practical experience.
Get creative again
Learn how to take complex ideas and simplify them, with visual literacy and creative design principles
Find gainful employment
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
What you’ll learn:
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Course curriculum:
Module 01
Introduction to Data & Storytelling
Module 02
Collecting Data
Module 03
Basic Data Principles
Module 04
Advanced Data Principles
Module 05
Basic Visualisation
Module 06
Advanced Visualisation
Module 07
Reporting & Storytelling
Module 08
Decision-Making & Data Leadership
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Without Red & Yellow I would never have got my feet in the door at Ogilvy, one of the top advertising agencies in SA. Red & Yellow was the beginning of my career – I learnt practical examples I still use today.
“Without Red & Yellow I would never have got my feet in the door at Ogilvy, one of the top advertising agencies in SA. Red & Yellow was the beginning of my career – I learnt practical examples I still use today.”
Nicole Hewitt
Media, Marketing & Advertising
