Online learning from an accredited institution
Entrepreneurial Thinking Course
In partnership with Over The Rainbow, Red & Yellow presents a 10-week online course built to equip you with the knowledge, skills, and know-how to transform entrepreneurial thinking and disruptive ideas into sustainable businesses.
It’s packed with everything you need to know to get a new business off the ground - whether it’s your first startup or a new initiative with your existing organization. This course will help you become one of the great innovators of the future.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising
The skills of tomorrow for today’s start-ups and progressive organisations
This course is built by real entrepreneurs for individuals looking to start their own businesses, start-ups that are looking to scale up, and organizations wanting to arm their teams with radical and innovative ways of thinking.
Enroll today to start equipping yourself with an entrepreneurial mindset and hands-on skills to help you catapult new business ideas into reality.
What you’ll learn
- Understand entrepreneurial mindsets
- Use Design Thinking
- Branding and Marketing
- Driving sales success – why products fail, setting goals, and selling an idea
- Strategy and understanding Finances
- Effective leadership and starting the journey of becoming a great leader
- Business Models, plans, and exit strategies
- Landing a successful pitch
Who should take this course?
- Individuals wanting to start their own business
- Start-ups who want to scale up, but need the business acumen
- Progressive organizations wanting to take their business to the next level, and arm their team with radical ways of thinking innovatively and the know-how to do it
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Essence of Entrepreneurship and Design Thinking
- Understand entrepreneurial mindsets
- Use design thinking to ideate
- Define your values
Branding and Marketing
- Define a value proposition
- Define and understand the competitive landscape in which you operate
- Build marketplace credibility
- Understand marketing strategies for a startup
Driving Sales Success
- Understand why products fail
- Define your customers
- Set goals
- Sell an idea
Strategy and Finance
- Get started on strategy
- Understand how to finance a startup
- Understand the finances you’re dealing with
Effective Leadership
- Understand the different types of leadership
- Start the journey to becoming a great leader
- Build a great team
- Develop a company culture
Business Models, Plans, and Exit Strategies
- Pick a business model
- Understand disruption
- Create a business plan
- Plan an exit strategy
Landing a Successful Pitch
- Understand the value your IP can add
- Sell with compelling storytelling that resonates
- Create a winning pitch deck
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study Entrepreneurial Thinking
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It’s important to know who else is marketing to your potential customers, what they offer, and how you can challenge or learn from them. Many competitors target the same needs in each customer, sometimes through very similar products. Positioning places your brand in a unique place in people’s minds. It is impossible to create a strong value proposition or USP without knowing your competitors’ positioning strategy.
Once you have examined the market situation, the second step is an examination of your value proposition or promise: in other words, the unique value your organisation can add to that market. It is important to identify the supporting value-adds to the brand promise that are unique to the digital landscape. What extras, beyond the basic product or service, do you offer to customers? What do your customers expect or need to gain value from your brand?
An effective strategy involves making a series of well-informed decisions about how the brand, product, or service should be promoted. A brand that attempts to be all things to all people risks becoming unfocused or losing the clarity of its value proposition. It is therefore important to be authentic when presenting your brand and offering to the market – especially in the digital age – because of its reach. Connecting with people should be your number one priority.
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