Online learning from an accredited institution

Entrepreneurial Thinking Course

In partnership with Over The Rainbow, Red & Yellow presents a 10-week online course built to equip you with the knowledge, skills, and know-how to transform entrepreneurial thinking and disruptive ideas into sustainable businesses. 

It’s packed with everything you need to know to get a new business off the ground - whether it’s your first startup or a new initiative with your existing organization. This course will help you become one of the great innovators of the future.

“Absolutely loved my Red & Yellow online course! I did it all the way from the Netherlands while working full time so it’s definitely possible to do it in between your normal tasks. The team is super supportive and understanding if you need more time to complete specific assignments. Would definitely recommend!”

Noluyanda Nolu Roxwana

Campaign Manager at Studyportals

The skills of tomorrow for today’s start-ups and progressive organisations

This course is built by real entrepreneurs for individuals looking to start their own businesses, start-ups that are looking to scale up, and organizations wanting to arm their teams with radical and innovative ways of thinking.

Enroll today to start equipping yourself with an entrepreneurial mindset and hands-on skills to help you catapult new business ideas into reality.

What you’ll learn

  • Understand entrepreneurial mindsets
  • Use Design Thinking
  • Branding and Marketing
  • Driving sales success – why products fail, setting goals, and selling an idea
  • Strategy and understanding Finances
  • Effective leadership and starting the journey of becoming a great leader
  • Business Models, plans, and exit strategies
  • Landing a successful pitch

Who should take this course?

  • Individuals wanting to start their own business
  • Start-ups who want to scale up, but need the business acumen
  • Progressive organizations wanting to take their business to the next level, and arm their team with radical ways of thinking innovatively and the know-how to do it

This course is created and taught by real entrepreneurs who have the experience and skills to build businesses.

Understand and apply unique business decision making skills that are crucial for transforming your thinking

This course is ideal for people who want to create and nurture empathy with users, using creative thinking to create new solutions.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
Lesley Waterkeyn

Lesley Waterkeyn
Over the Rainbow, Knowledge Partner

  • Founder of Over The Rainbow
  • Provides guidance, support, connections for entrepreneurs
  • Passionate about unlocking South Africa’s potential
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Entrepreneurial Thinking

Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Up-to-date statistics and eye-opening digital marketing case studies

  •         Deep dives into content mastery, advertising wonders, and the future of advertising
  •         Exclusive insights from marketing industry titans

•         A powerful focus on elevating customer experiences and crafting meaningful engagements

Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

It’s important to know who else is marketing to your potential customers, what they offer, and how you can challenge or learn from them. Many competitors target the same needs in each customer, sometimes through very similar products. Positioning places your brand in a unique place in people’s minds. It is impossible to create a strong value proposition or USP without knowing your competitors’ positioning strategy.

Once you have examined the market situation, the second step is an examination of your value proposition or promise: in other words, the unique value your organisation can add to that market. It is important to identify the supporting value-adds to the brand promise that are unique to the digital landscape. What extras, beyond the basic product or service, do you offer to customers? What do your customers expect or need to gain value from your brand?

An effective strategy involves making a series of well-informed decisions about how the brand, product, or service should be promoted. A brand that attempts to be all things to all people risks becoming unfocused or losing the clarity of its value proposition. It is therefore important to be authentic when presenting your brand and offering to the market – especially in the digital age – because of its reach. Connecting with people should be your number one priority.

Explore our latest blog posts

Go to Top