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Management Development Programme: Agency Leadership
Advertising, media, and communications agencies and their teams need future-fit managers who can inspire and lead a diverse mix of creative talent to perform at the highest levels. They need to conceptualise innovative solutions to complex problems, capitalise on new ideas and technologies, and deliver world-class creative output.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising
What you’ll get from this programme
This new Management Development Programme in Agency Leadership will equip agency managers – both aspiring and current – with the skills required to manage people and processes for maximum, creative business performance, make sound financial decisions, drive product positioning and customer support, and respond to business-related problems in creative and innovative ways.
What you’ll learn
- Navigate the dynamic interplay of business functions in an agency or creative organisation.
- Apply innovative approaches to the management of creative people and processes.
- Lead diverse teams in a manner that delivers high performance, innovative thinking, and top-quality output in the agency context.
- Drive marketing efforts for ultimate customer satisfaction and agency success.
- Create budgets, plan resources, and evaluate and make financial decisions in the agency context.
- Think like a creative entrepreneur.
- Communicate for maximum impact in agencies and creative business environments.
This course is perfect for:
- Managers in agencies, creative businesses or functions looking to broaden and formalise their management skills.
- Managers in typically ‘non-creative’ businesses or functions looking to introduce creative and innovative thinking and practices into their teams.
- Professional creatives wanting to move into managerial roles.
- More experienced agency professionals looking to build new agencies or businesses.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Gearing Up For Agency Management (2 Weeks)
- We will look at the principles that drive general management in agencies and creative industries.
- We will take a contextualised look at agency functions and how these are navigated in a contemporary context.
Easing Into Economics For Agencies (2 Weeks)
- You will learn about basic economic principles and processes as these apply to agencies, clients, and brands.
- You will learn about the relationship between unlimited wants and limited resources in the 4IR context and beyond, and how this applies in the agency context.
- This module will boost your confidence in discussing economic trends in creative management circles.
Focusing On Agency Finances (3 Weeks)
- You will learn how to create budgets and how to interpret basic financial statements to make great decisions for agencies, creative organisations, or creative departments.
Tuning Into Creative Talent (3 Weeks)
- We will look at ways in which to recruit, manage, and retain diverse and creative talent for an agency.
- You will learn how to drive dynamic professional development and lifelong learning in agencies and creative business contexts.
Making Meaning Of Marketing (3 Weeks)
- You will learn how to do basic market segmentation and to position agency-related services and products successfully.
- You will also learn how to interpret digital marketing and social media insights to increase stakeholder and customer satisfaction in an agency context.
Thinking Like A Creative Entrepreneur (3 Weeks)
- We will look at ways in which to acquire an innovative, entrepreneurial mindset, especially in relation to starting a small agency or growing an existing one.
- You will learn about embracing risk, thinking creatively, and solving problems innovatively to increase agency performance.
- Optimise social media platforms for the best performance.
Communicating Coherently And Creatively (2 Weeks)
- You will learn how to communicate effectively and creatively in a range of business contexts specifically relating to contemporary agencies.
- You will learn how to write business messages for agencies in the digital age, how to build engaging business presentations, and how to break down barriers to effective intercultural communication within an agency and between an agency and its public.
Thinking Like A Creative Entrepreneur (3 Weeks)
- You will learn how to lead others toward the achievement of creative outcomes and foster a culture of creativity within agencies or creative departments.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
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