Online learning from an accredited institution

Management Development Programme: Agency Leadership

Advertising, media and communications agencies and their teams need future-fit managers who can inspire and lead a diverse mix of creative talent to perform at the highest levels. They need to conceptualise innovative solutions to complex problems, capitalise on new ideas and technologies, and deliver world class creative output.

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What you’ll get from this programme

This new Management Development Programme in Agency Leadership will equip agency managers – both aspiring and current – with the skills required to manage people and processes for maximum, creative business performance, to make sound financial decisions, to drive product positioning and customer support, and to respond to business-related problems in creative and innovative ways.

Next generation creativity

Learn the most cutting-edge creative theory and practical skills that will boost your career.

Learn from top talent

This online programme is built and taught by industry pros who know what the job market is looking for.

Build your career

Get your headstart with modules geared to future-proof your career prospects and level up your CV.

Get recognised

Be recognised with an industry centric Red & Yellow certification, giving you a blend of theoretical knowledge and hands-on skills.

Upskill your management skills in the agency environment

Our new Management Development programmes are geared to equip teams and individuals with the latest skills, through in-depth modules. This Management Development Programme is suited for:

Managers in agencies or creative businesses or functions looking to broaden and formalise their management skills
Managers in typically ‘non-creative’ businesses or functions looking to introduce creative and innovative thinking and practices into their teams
Professional creatives wanting to move into managerial roles
More experienced agency professionals looking to build new agencies or businesses

What you’ll learn to do:

Navigate the dynamic interplay of business functions in an agency or creative organisation
Apply innovative approaches to the management of creative people and processes
Lead diverse teams in a manner that delivers high performance, innovative thinking and top quality output in the agency context
Drive marketing efforts for ultimate customer satisfaction and agency success
Create budgets, plan resources and evaluate and make financial decisions in the agency context
Think like a creative entrepreneur
Communicate for maximum impact in agencies and creative business environments

Red & Yellow Management Development Programmes are made to future-proof your career

Each of our programmes is packed with the most up-to-date and practical knowledge that is designed and taught by cutting-edge industry experts. They’re created to elevate your career to help you stay ahead of the curve and do your best work.

Who you’ll meet

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.

Nadine Botes, Ogilvy Senior Creative Specialist in Retail Marketing and Advertising