Online learning from an accredited institution

Management Development Programme: Agency Leadership

Advertising, media, and communications agencies and their teams need future-fit managers who can inspire and lead a diverse mix of creative talent to perform at the highest levels. They need to conceptualise innovative solutions to complex problems, capitalise on new ideas and technologies, and deliver world-class creative output.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

What you’ll get from this programme

This new Management Development Programme in Agency Leadership will equip agency managers – both aspiring and current – with the skills required to manage people and processes for maximum, creative business performance, make sound financial decisions, drive product positioning and customer support, and respond to business-related problems in creative and innovative ways.

What you’ll learn

  • Navigate the dynamic interplay of business functions in an agency or creative organisation.
  • Apply innovative approaches to the management of creative people and processes.
  • Lead diverse teams in a manner that delivers high performance, innovative thinking, and top-quality output in the agency context.
  • Drive marketing efforts for ultimate customer satisfaction and agency success.
  • Create budgets, plan resources, and evaluate and make financial decisions in the agency context.
  • Think like a creative entrepreneur.
  • Communicate for maximum impact in agencies and creative business environments.

This course is perfect for:

  • Managers in agencies, creative businesses or functions looking to broaden and formalise their management skills.
  • Managers in typically ‘non-creative’ businesses or functions looking to introduce creative and innovative thinking and practices into their teams.
  • Professional creatives wanting to move into managerial roles.
  • More experienced agency professionals looking to build new agencies or businesses.

This course is built and taught by Sustainable Marketing experts who have noted experience in this exciting field.

Understand and apply ethical decision making skills in marketing that will resonate with future generations.

Gain an understanding of ethical consumer behaviour and how to drive behavioural change.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

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Social media is one of the most important channels to consider since it takes up a huge amount of people’s overall time online. Most consumers expect brands to be active on around three social media platforms, with Facebook topping the list.

Each social media platform appeals to a different audience and is capable of different forms of content delivery. You need to make sure you select the right platform for you. Think about who uses each platform and whether it fits in with your objectives. Research to find out where your target audience is. 

There is a host of social media options for you to consider, whether you are a marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage social media. It is helpful to know about all the sites which will allow you to engage with the right people, maximise your brand reach on social media, and achieve your social media goals.

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