Online learning from an accredited institution

Media Planning

This online course packs a hefty punch when it comes to learning about the pros and cons of traditional and digital media channels. Learn what constitutes a robust media strategy, why it’s so important to segment and understand your audience, and how to measure, optimise and report on performance. You’ll get an in-depth understand of marketing channels, learn to apply integrated approaches, defining your audience and how best to connect with them, and measure performance to ascertain cost versus value.

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Approved by the Marketing Association of South Africa and contributor to CPD points

Creating valuable brand experiences across all media touchpoints with an integrated approach

You’ll benefit from learning the pros and cons of a range of traditional and digital media channels and use them to understand what constitutes a robust media strategy. Explore the importance of segmentation, and optimising and reporting on performance after defining your audience and workshopping how best to connect with them.

Build in-demand skills

Understand and apply crucial media planning skills that will optimise your brand and keep you ahead of the game.

Learn from top talent

This course is built and taught by media planning experts who understand the value this discipline brings to business.

Think outside the box

This course is ideal for people who want to creatively market their product or service with an elevated mindset.

Elevate your career

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • To understand the value of an integrated channel approach to marketing
  • How to approach your channels and touchpoints from the perspective of a holistic brand experience
  • How to understand how consumers view digital touch points
  • The importance of segmentation and understanding customer types
  • How to connect with your audience and measure performance

Find Out More When You Download the Information Pack

Course curriculum:

Module 01


Module 02

Marketing Channel Management

Module 03


Module 04

Crafting a Strategy

Module 05

Traditional/ATL Advertising

Module 06

Online Advertising

Module 07

Managing Media Projects

Module 08


Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Ramiza Abdool

Lecturer / Tutor

Ramiza has over a decade of experience in digital performance media and marketing. She led Digital Media Strategic Planning, account directing, media planning and buying for international brands like Times Media group, VML Y&R, Hello FCB, Omnicom Media Group, Starcom Worldwide, M&C Saatchi Abel and more.

Ramiza is driven by a passion for understanding human behaviour, socio economic change, empowerment and education with a mission to create positive impact.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising