Online learning from an accredited institution
Media Planning
This online course packs a hefty punch when it comes to learning about the pros and cons of traditional and digital media channels. Learn what constitutes a robust media strategy, why it’s so important to segment and understand your audience, and how to measure, optimise and report on performance. You’ll get an in-depth understand of marketing channels, learn to apply integrated approaches, defining your audience and how best to connect with them, and measure performance to ascertain cost versus value.
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Approved by the Marketing Association of South Africa and contributor to CPD points
Creating valuable brand experiences across all media touchpoints with an integrated approach
You’ll benefit from learning the pros and cons of a range of traditional and digital media channels and use them to understand what constitutes a robust media strategy. Explore the importance of segmentation, and optimising and reporting on performance after defining your audience and workshopping how best to connect with them.
Build in-demand skills
Understand and apply crucial media planning skills that will optimise your brand and keep you ahead of the game.
Learn from top talent
This course is built and taught by media planning experts who understand the value this discipline brings to business.
Think outside the box
This course is ideal for people who want to creatively market their product or service with an elevated mindset.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
What you’ll learn:
Find Out More When You Download the Information Pack
Course curriculum:
Module 01
Introduction
Module 02
Marketing Channel Management
Module 03
Audience
Module 04
Crafting a Strategy
Module 05
Traditional/ATL Advertising
Module 06
Online Advertising
Module 07
Managing Media Projects
Module 08
Optimising
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising
