Red & Yellow
Online Short Course
Media Planning
The success of a marketing campaign isn't just determined by the message—it's determined by where, when and how that message reaches the right audience. Great media planning is about making smarter decisions, maximising budgets and connecting brands with the people who matter most.
In this practical course, you'll learn how to develop media strategies that align with business goals and deliver measurable results. Explore traditional and digital channels, audience segmentation, media selection, performance measurement and optimisation, while learning how to build integrated campaigns that reach the right people at the right time. Whether you're looking to strengthen your marketing expertise or make more effective media investment decisions, you'll gain the skills and confidence to plan campaigns that deliver real impact.
Check out your
Course Curriculum
- Explain how the current media landscape affects customers
- Understand where advertising falls under the marketing umbrella
- Describe important touchpoints for your brand
The important bits
Key Info
- Course Duration: 10 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 13 July 2026
- Cost: R13,500
What you'll learn
- The pros and cons of traditional and digital media channels
- Why it’s important to segment and understand your audience
- What constitutes a robust media strategy
- Get an in-depth understanding of marketing channels
- Learn to apply integrated approaches
Build in-demand skills
Understand and apply crucial media planning skills that will optimise your brand and keep you ahead of the game.
Learn from top talent
This course is built and taught by media planning experts who understand the value this discipline brings to business.
Think outside the box
This course is ideal for people who want to creatively market their product or service with an elevated mindset.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Anyone who works in any form of advertising or marketing communications, or anyone who intends to enter the field.
- This course is essential for anyone involved in media planning, marketing communications and advertising, and related fields.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Suvesh Arumugam
Short Course Tutor
Suvesh holds an MBA from Henley Business School and an Advanced Diploma in Digital Marketing from Red & Yellow.
He is the Head of Communications at MAZIV, South Africa's 3rd largest telecommunications provider.
Suvesh also lectures part-time in digital marketing, marketing strategy, design thinking, and media planning.
Brands we work with
Get your copy of our world renowned eMarketing Textbook
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
Learn More
