Cutting edge & up-to-date skills taught by industry leaders
National Certificate in Advertising specialising in Digital Content & Copywriting
Whether you are a copywriter wanting to learn the ins and outs of digital content, an online community manager, a traditional marketer, or an entrepreneur who wants to make a new product stand out and shine – compelling content is one of the most critical pillars of any marketing strategy.
This SETA-accredited NQF level 5 National Certificate is delivered completely online – allowing students to gain a critical qualification with minimal interruption to their lives. The 30% theoretical component is balanced by highly practical 70% workplace implementation – so as new skills are learnt, you can start applying them immediately and add more value to the workplace.
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Make your first moves with this introductory Digital Marketing Certificate
Gain industry-respected knowledge with expert-reviewed content using the latest online learning tools and techniques. You’ll learn the basics of brand positioning in a digital environment and how to use the right metrics to gather data and measure the performance of your brand or business.
Get a head start
This qualification will equip you with up-to-date digital marketing basics to guide you into this growing discipline.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Upgrade your communication
This qualification is designed to improve your copy and content across all channels to improve your CLV.
Grow your career
Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow qualifications are made to future-proof your career
Our qualifications are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
What you’ll learn:
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Course curriculum:
Module 01
Introduction to the Marketing Environment and Today’s Consumer
Module 02
Marketing Communications
Module 03
Copywriting and Content Marketing
Module 04
Planning and control
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising
