Cutting edge & up-to-date skills taught by industry leaders

National Certificate in Advertising specialising in Digital Content & Copywriting

Whether you are a copywriter wanting to learn the ins and outs of digital content, an online community manager, a traditional marketer, or an entrepreneur who wants to make a new product stand out and shine – compelling content is one of the most critical pillars of any marketing strategy.

This SETA-accredited NQF level 5 National Certificate is delivered completely online – allowing students to gain a critical qualification with minimal interruption to their lives. The 30% theoretical component is balanced by highly practical 70% workplace implementation – so as new skills are learnt, you can start applying them immediately and add more value to the workplace.

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Make your first moves with this introductory Digital Marketing Certificate

Gain industry-respected knowledge with expert-reviewed content using the latest online learning tools and techniques. You’ll learn the basics of brand positioning in a digital environment and how to use the right metrics to gather data and measure the performance of your brand or business.

Get a head start

This qualification will equip you with up-to-date digital marketing basics to guide you into this growing discipline.

Learn from the pros

Our lecturers have spent decades working in the industry and know what it takes to make your career soar.

Upgrade your communication

This qualification is designed to improve your copy and content across all channels to improve your CLV.

Grow your career

Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow qualifications are made to future-proof your career

Our qualifications are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • How to map out strategic customer journeys on digital channels and platforms
  • The role that various channels and media play in marketing communications and promotions
  • The basics of crafting a digital marketing strategy and the most suitable tactics that need to be applied
  • How to measure performance, what data to use, and how to identify the right metrics
  • To identify the various benefits and applications of UX, paid media, engagement, keywords, display advertising and effective targeting

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Introduction to the Marketing Environment and Today’s Consumer

Module 02

Marketing Communications

Module 03

Copywriting and Content Marketing

Module 04

Planning and control

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Di Charton

Senior Lecturer

Di embodies purpose over profit, having stepped aside from a successful career in the advertising industry to fulfil her passion of shaping the minds of tomorrow.

Di strives to empower and educate the SA marketing communications industry through a myriad of traditional and digital platforms.

Craig Strydom

Senior Lecturer

Craig Strydom is an interdisciplinary communications specialist bringing 25 years of industry experience on two continents and three countries to bear on an evolving life as an educator. As a copywriter, he’s won awards in New York, London and Johannesburg, including One Show, London International Advertising Awards, and the New York Festivals.

He is also the co-author of the book ‘Sugar Man: The Life, Death and Resurrection of Sixto Rodriguez.’

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising