Cutting edge & up-to-date skills taught by industry leaders

National Certificate in Design Techniques – User-Centered Design

Learn how to design products, services, experiences and processes that focus on satisfying and solving user needs and challenges – turning them into loyal fans. Discover the design-driven principles that power the most innovative companies and entrepreneurial minds in the world today. In this SETA-accredited, fully-online 12-month programme you’ll also develop a deep understanding of human behaviour and master powerful new complex-problem solving techniques.

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Master the unique combination of UX and conceptual thinking.

User-centered design (UCD) is an iterative design methodology that focuses on satisfying the needs and challenges of users and consumers. Being user-centric means placing the user at the centre of all product, service, experience and process decisions. The best businesses in the world today are fiercely user-centric.

Finding a UX design course that would suit your in-depth needs can be difficult, and is why we’ve put together this user-centered design accredited online programme.

Learn from top talent

This National Certificate is built and taught by User-Centered Design experts who understand the value this discipline brings to business.

Build your skills

Understand and apply stronger decision making skills that are crucial for the next generation of work.

Think outside the box

This National Certificate is ideal for people who want to satisfy the needs of consumers on a theoretical and practical level.

Elevate your career

Be recognised with an industry centric Red & Yellow National Certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow qualifications are made to future-proof your career

Our qualifications are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • The theories and principles of User-Centered Design, from the basics to business innovation, using research methodologies, design tools, user research theory and narrative techniques.
  • To apply the practice through information architecture, visual design, prototyping and interface and interaction design.
  • Workplace learning and practical simulations, including service design.

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Theory and Principles of User-Centered Design

Module 02

Application and Practice of User-Centered Design

Module 03

Professional Practice of User-Centered Design

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Di Charton

Senior Lecturer

Di embodies purpose over profit, having stepped aside from a successful career in the advertising industry to fulfil her passion of shaping the minds of tomorrow.

Di strives to empower and educate the SA marketing communications industry through a myriad of traditional and digital platforms.

David Robertson


R&Y Design Thinking Expert

David, a four-time Loerie award winner, is an experienced industrial designer and innovation trainer. He applies Design Thinking in real-world situations and leads creative teams. David’s work includes gamifying inhalers to reduce asthma stigma.

Through his business, Compass Crew, he serves clients like Tiger Bands, Danone, and Impulse Biomedical. He shares his expertise in Red and Yellow’s innovative online learning workshops.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising