Learn how to design products, services, experiences and processes that focus on satisfying and solving user needs and challenges – turning them into loyal fans. Discover the design-driven principles that power the most innovative companies and entrepreneurial minds in the world today.
In this SETA-accredited, fully-online 12-month programme you’ll also develop a deep understanding of human behaviour and master powerful new complex-problem solving techniques.

  • Duration

    1 YEAR

  • Price


  • Starts

    01 August 2022


User-centered design (UCD) is an iterative design methodology that focuses on satisfying the needs and challenges of users and consumers. Being user-centric means placing the user at the centre of all product, service, experience and process decisions. The best businesses in the world today are fiercely user-centric.

Finding a UX design course that would suit your in-depth needs can be difficult, and is why we’ve put together this user-centered design accredited online programme.


  • The first few weeks are dedicated to orientation. Students familiarise themselves with the online learning platform (virtual classroom), understand how the programme will roll out and meet the humans that’ll be there for support during the programme.
Module 1: Theory and Principles of User-Centered Design
  • Visual Design
  • User-centered design and business innovation
  • Design tools and problem solving frameworks
  • User research theory and methods
Module 2: Application and Practice of User-Centered Design
  • Narrative techniques for ideation
  • Information Architecture (IA)
  • Prototyping
Module 3: Professional Practice of User-Centered Design
  • Interaction and User Interface-Design
  • User-centered Product and Service Design
  • Using a Design Thinking approach for UCD


  • Traditional designers and creatives who want to become digitally-savvy
  • Content managers, marketing strategists or UX practitioners
  • Aspiring or up-and-coming web designers or developers
  • Those involved in any way with building eCommerce, platform or app-based businesses
  • Anyone involved in product, service, experience or process development


To qualify, you need to meet the following requirements:

  • Matric certificate
  • The ability to implement knowledge and practice skills learned in a business environment
  • If you do not meet the above requirements, we do have an RPL (recognition of prior learning) process in place at an additional admin cost**. Get in touch with us for more information.

Course outline

The programme is broken up into four modules over 12 months (15-20 hours of study per week). You'll walk away with the practical skills and in-depth knowledge you need to become a successful and professional digital marketer, as well as an NQF level 5 qualification that gives you the competitive edge.

Who you’ll meet

ROBYN, Instructional Designer

I write online courses and programmes that entice, encourage, and engage students to continue on their learning journeys

Megan Carver, Head of Programme Development

Megan is passionate about education and the possibilities that technology-mediated learning can achieve. With her background in psychology and education, Megan is committed to developing programmes and educational materials that not only achieve learner objectives but that foster and enhance the learning experience for students and learners.

The application process

Please have the following ready to complete your online application

  • 1. Signed application form

    Download the application form
  • 2. Your latest academic results

    A certified copy of your most recent academic results.

Need more details?

Prefer a friendly chat, WhatsApp or email?

Frequently bought together

National Certificate: Advertising with Specialisation in Creating Digital Content





Start date:

01 August 2022


National Certificate: Design Techniques with Specialisation in Design Thinking





Start date:

25 July 2022


National certificate in Digital marketing

National Certificate: Advertising with Specialisation in Digital Marketing





Start date:

01 August 2022


Why choose Red & Yellow


Degrees, Diplomas, National and Higher Certificates that cater for everyone and the high employability of our graduates have earned us close to 142 awards

15 K

Education that combines knowledge and practical skills, providing our 15 392 alumni with traits they can use in all aspects of their lives

87 %

87% of our students find employment on graduating due to a combination of experiential learning and know-how.

100 %
Unmatched Creativity

For 28 years we have had a single minded approach to teach students how to harness a skill that will stand the test of time and the metaverse. That skill is creativity.


Frequently asked questions

What qualification do I receive?
  • Red & Yellow is offering the following qualifications online:
    • National Certificate in Advertising (SAQA ID: 58820) specialising in Digital Marketing NQF Level 5
    • National Certificate in Advertising (SAQA ID: 58820) specialising in Creating Digital Content NQF Level 5
    • National Certificate in Design Techniques (SAQA ID: 90721 LP ID: 60509) specialising in User Centered Design NQF Level 5
    • National Certificate in Generic Management (SAQA ID: 59201 LP: 74512) NQF Level 5
    • Advanced Diploma in Digital Marketing (SAQA ID: 98842) NQF Level 7
  • NCs: You will receive a national certificate at NQF level 5.
  • ADs: You will receive an advanced diploma at NQF level 7.
Who are you accredited with?
  • CHE

We are a fully accredited Private Higher Education Institution with the CHE (Council on Higher Education).


The school and all our on-campus programmes are registered with the Department of Higher Education (DHET). These qualifications cover NQF Levels 5 to 7. Our CHE programmes are measured against the same standards and subject to the same accreditation requirements as all Universities in South Africa.

  • SETA

We are also a SETA accredited Education and Training Provider, accredited with both MICT SETA and SABPP (South African Board of People Practice) for various National Certificate Qualifications (NQF Level 5) and training programmes. We offer a variety of learnerships and skills programmes. We are also able to tailor skills programmes for clients, based on their needs and our available accredited options.

Online course

Our online courses are all aligned to NQF Level 5 Unit Standards

Accreditation and verification for the achievement of these unit standards is done by the relevant SETA.