Online learning from an accredited institution

Sales & Account Management

Are you looking to win customers, close deals and build successful client relationships that drive revenue for your business? This course, developed in collaboration with seasoned sales professionals, will set you on the path to sales and client relationship success. After five short weeks you’ll be prepped and ready to up your sales game.

Get More Information

Approved by the Marketing Association of South Africa and contributor to CPD points

Your practical guide to lead teams, manage people and drive performance

This course is created by industry practitioners who have vast experience in innovative organisational behaviour and talent management. Throughout this 10-week journey you’ll gain a solid understanding of key people management skills, knowledge and processes, while exploring real-world challenges and best practices for managing talent in the 21st century. You’ll get to grips with new ways of thinking, recognising and nurturing human capital and positively influencing human behaviour in the workplace.

Learn from top talent

You’ll be taught by People Management experts who understand the value this discipline brings to modern business.

Build critical skills

This course is built to equip you with future-forward personable management skills that are in increasingly higher demand.

Think outside the box

This course is ideal for individuals looking to apply new and creative ways of thinking to drive high performance in teams.

Elevate your career

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • Understand and apply the fundamentals of effective selling and account management in B2C and B2B environments

  • Prospect, network and build your own pipeline of leads

  • Nurture leads through the sales funnel

  • To develop an employee value proposition for a real-life organisation and know the unique EVP’s of organisations rated as the best companies to work for
  • Understand the value of selling solutions and analysis customer needs

  • Negotiate and close great deals

  • Develop and manage long-standing, lucrative customer relationships

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Prospecting and Lead Generation

Module 02

Nurturing and Challenging Customers

Module 03

Negotiation and Closing

Module 04

Account Management and Relationship Building

Module 05

Work-based assignment

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Meghan Slater

Head of Corporate Sales

R&Y Tutor Meghan Slater

Meghan has 25+ years of Business Development and Consulting experience from key B2B Sales positions across the financial services sector, private higher education sector and an NGO Education Trust.

Meghan believes that actively listening to clients’ needs, understanding the landscape that they operate in and being innovative in your approach is key to creating solid client relationships that stand the test of time. Her passion for education ensures that those creative visions become a reality for corporate clients and delegates alike.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising