Online learning from an accredited institution

Sales & Account Management Course

Are you looking to win customers, close deals and build successful client relationships that drive revenue for your business? This course, developed in collaboration with seasoned sales professionals, will set you on the path to sales and client relationship success. After five short weeks, you’ll be prepped and ready to up your sales game.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

Boost your sales skills with fundamental tools & take your management to the next level.

Sales & Account Management may seem daunting, but this five-week online short course is designed to simplify and equip you with theory and real-world examples. Learn everything you’ll need, from the link between sales and marketing, lead generation, and prospects, to how to build long-term customer relationships that will drive business value exponentially.

What you’ll learn

  • Understand and apply the fundamentals of effective selling and account management in B2C and B2B environments
  • Prospect, network, and build your own pipeline of leads
  • Nurture leads through the sales funnel
  • Understand the value of selling solutions and analyzing customer needs
  • Negotiate and close deals
  • Develop and manage long-standing, lucrative customer relationships

This course is perfect for:

  • Individuals new to Sales or Account Management 
  • Current Salespeople and Account Managers looking to become more effective
  • Sales and Account Management Teams looking to become world-class
  • Entrepreneurs looking to increase sales and win clients

You’ll be taught by People Management experts who understand the value this discipline brings to modern business.

This course is built to equip you with future-forward personable management skills that are in increasingly higher demand.

This course is ideal for individuals looking to apply new and creative ways of thinking to drive high performance in teams.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report

Meghan Slater
Head of Corporate Sales

  • 25+ years in Business Development.
  • Experience in B2B Sales & Consulting.
  • Believes in active listening, innovation.
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Sales & Account Management

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Customer relationship management (CRM) has existed since people first started selling things. The first shopkeeper who stopped to chat with their customers, who knew them by name, and perhaps gave them a small ‘freebie’ for continually using their services, was practicing a form of customer relationship marketing by making customers feel special. They were also probably seeing the favourable impact on their bottom line. It helped that customers were being served directly by the business owner. This meant it was easy for a shopkeeper to grow their brand perception and value through direct interaction with customers.

Today, with businesses becoming more digitally remote and with person-to-person contact becoming sporadic, CRM is more important than ever. We need to build and maintain relationships with our customers. A faceless company is not personable or engaging and therefore has to work harder to fill the gap between attracting and retaining customers (and their goodwill). The relationship a customer builds with a company and/or brand is often the reason they return. Building those relationships today is more difficult than ever. Customers are smart and exercise their right to choose, and a competitor can be just a click away. Users expect companies to engage with them, interact and share meaningful content.

CRM is a customer-focused approach to business, based on fostering long-term, meaningful relationships. CRM is not about immediate profit. It’s about the lifetime value of a customer, their future purchases, the positive word of mouth they will generate on your behalf, and the loyalty they will show your brand. Effective CRM enables businesses to collaborate with customers to inform overall business strategies, drive business processes, support brand development, and maximise ROI.

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