Red & Yellow
Online Short Course
Sales & Account Management
Are you looking to win more customers, close more deals, and build lasting client relationships that drive business growth? Developed in collaboration with experienced sales professionals, this practical 7-week online course equips you with the essential sales and relationship management skills needed to succeed in today's competitive market.
You'll learn how to identify opportunities, engage prospects, communicate value effectively, handle objections, negotiate with confidence, and build strong client relationships that support long-term business success.
Whether you're new to sales or looking to refine your approach, this course will provide the tools, techniques, and confidence to achieve stronger sales results.
Check out your
Course Curriculum
- Covers the relationship between sales and marketing
- Introduces the sales cycle and explains the difference between B2B and B2C sales
- Examines lead prospecting and generating, how to ensure higher conversion rates through qualification, and how to initiate first contact with customers
The important bits
Key Info
- Course Duration: 7 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 6 July 2026
- Cost: R4,900
What you’ll learn
- Understand and apply the fundamentals of effective selling and account management in B2C and B2B environments
- Prospect, network, and build your own pipeline of leads
- Nurture leads through the sales funnel
- Understand the value of selling solutions and analyzing customer needs
- Negotiate and close deals
- Develop and manage long-standing, lucrative customer relationships
Learn from top talent
You’ll be taught by People Management experts who understand the value this discipline brings to modern business.
Build critical skills
This course is built to equip you with future-forward personable management skills that are in increasingly higher demand.
Think outside the box
This course is ideal for individuals looking to apply new and creative ways of thinking to drive high performance in teams.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
This course is perfect for:
- Individuals new to Sales or Account Management
- Current Salespeople and Account Managers looking to become more effective
- Sales and Account Management Teams looking to become world-class
- Entrepreneurs looking to increase sales and win clients
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Suvesh Arumugam
Suvesh holds an MBA from Henley Business School and an Advanced Diploma in Digital Marketing from Red & Yellow. He is the Head of Communications at MAZIV, South Africa's 3rd largest telecommunications provider. Suvesh also lectures part-time in digital marketing, marketing strategy, design thinking, and media planning.
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