Online learning from an accredited institution

Service Design

In partnership with digital transformation practice DYDX, Red & Yellow presents a 10-week online short course made to develop better solutions for real and modern customer problems. Service Design is a methodology and a critical skill which ties together human, digital, and physical interactions, over time and is a crucial way of thinking that will not only create memorable experiences, but ones that are delivered optimally and that meet your customers needs at every touchpoint.

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Learn to develop seamless solutions for customers’ real problems

Service Design is about more than improving the delivery of your product. In just 10 weeks you’ll gain the skills to improve customer experience and satisfaction, boost your customer loyalty and reduce customer complaints. You’ll also be able to streamline your internal processes through implementing process automation.

Build critical skills

This course is built to equip you with future-forward problem-solving skills that are in increasingly higher demand.

Learn from top talent

You’ll be taught by Service Design experts who understand the value this discipline brings to business.

Think outside the box

This course is ideal for people who want to put the customer at the centre of their solution strategy, and innovate processes.

Elevate your career

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • To identify, evaluate, and solve complex problems, using the service design framework
  • To apply a range of service design methods to solve problems, as well as introduce and manage change
  • To deliver a solution in an engaging way to encourage buy-in

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

What is Service Design?

Module 02

Thought Structures

Module 03

Initiating the Project

Module 04

Understanding the Problem

Module 05

Solving the Problem

Module 06

Implementation & Change Management

Module 07

Final Research Project

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.



R&Y Knowledge Partner Nevo Hadas

Nevo is the managing partner at dY/dX, an award winning product and service design focused digital transformation consultancy. He has worked with organisations such as Ericsson, VISA, Google, Vodacom, Absa and other ambitious clients to unlock innovative concepts and develop powerful digital products and services. Nevo studies extensively and holds diplomas and certifications in pricing, mathematical model thinking, design thinking, competitive strategy, organisational behaviour and leadership in the digital age. He is a certified Service Design Master Trainer and lectures on Design Thinking for Red & Yellow.

David Robertson


R&Y Design Thinking Expert

David is an enthusiastic online workshopper and innovation trainer, with over a decade of experience applying critical and design thinking in demanding real-world situations.

After earning his stripes as an industrial designer (BTech cum laude), David went on to lead creative teams that won 4 Loerie Awards. Through his workshopping business, Compass Crew, David has gathered a varied client base that includes Tiger Bands, Danone and Impulse Biomedical.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising