Online learning from an accredited institution

Service Design Course

In partnership with digital transformation practice DYDX, Red & Yellow presents a 10-week online short course made to develop better solutions for real and modern customer problems. 

Service Design is a methodology and a critical skill that ties together human, digital, and physical interactions, over time and is a crucial way of thinking that will not only create memorable experiences but ones that are delivered optimally and that meet your customer's needs at every touchpoint.

“Absolutely loved my Red & Yellow online course! I did it all the way from the Netherlands while working full time so it’s definitely possible to do it in between your normal tasks. The team is super supportive and understanding if you need more time to complete specific assignments. Would definitely recommend!”

Noluyanda Nolu Roxwana

Campaign Manager at Studyportals

Learn to develop seamless solutions for customers’ real problems

Service Design is about more than improving the delivery of your product. In just 10 weeks you’ll gain the skills to improve customer experience and satisfaction, boost your customer loyalty, and reduce customer complaints. You’ll also be able to streamline your internal processes through implementing process automation.

What you’ll learn

  • Demonstrate detailed knowledge of service design and the thought structures that underpin it.
  • Identify, evaluate, and solve complex problems, using the service design framework.
  • Apply a range of service design methods to solve problems, as well as introduce and manage change.
  • Deliver a solution in an engaging way to encourage buy-in.

You’ll Learn How to:

  • Design services for the customers who experience them as well as the staff who deliver them
  • Improve customer experience and satisfaction
  • Boost customer loyalty and reduce customer complaints
  • Streamline and optimize internal organizational processes
  • Implement process automation

This course is perfect for:

  • People who are keen to apply design thinking to services
  • People who want to be able to identify and solve real problems for customers
  • Anyone who wants to further their career with an increasingly in-demand skill

Our knowledge partner

DYDX, formerly known as &INNOVATION, is a digital transformation and innovation consultancy that uses Design Thinking to solve tough business challenges for a diverse array of clients.

This course is built to equip you with future-forward problem-solving skills that are in increasingly higher demand.

You’ll be taught by Service Design experts who understand the value this discipline brings to business.

This course is ideal for people who want to put the customer at the centre of their solution strategy, and innovate processes.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
R&Y Knowledge Partner Nevo Hadas


  • Managing partner at dY/dX.
  • Works with major clients, including Ericsson.
  • Expert in product and service design.
R&Y Design Thinking Expert

David Robertson

  • Online workshopper, innovation trainer.
  • Applies critical and design thinking.
  • Leads award-winning creative teams.
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

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