Online learning from an accredited institution
Service Design Course
In partnership with digital transformation practice DYDX, Red & Yellow presents a 10-week online short course made to develop better solutions for real and modern customer problems.
Service Design is a methodology and a critical skill that ties together human, digital, and physical interactions, over time and is a crucial way of thinking that will not only create memorable experiences but ones that are delivered optimally and that meet your customer's needs at every touchpoint.
“Absolutely loved my Red & Yellow online course! I did it all the way from the Netherlands while working full time so it’s definitely possible to do it in between your normal tasks. The team is super supportive and understanding if you need more time to complete specific assignments. Would definitely recommend!”
Noluyanda Nolu Roxwana
Campaign Manager at Studyportals
Learn to develop seamless solutions for customers’ real problems
Service Design is about more than improving the delivery of your product. In just 10 weeks you’ll gain the skills to improve customer experience and satisfaction, boost your customer loyalty, and reduce customer complaints. You’ll also be able to streamline your internal processes through implementing process automation.
What you’ll learn
- Demonstrate detailed knowledge of service design and the thought structures that underpin it.
- Identify, evaluate, and solve complex problems, using the service design framework.
- Apply a range of service design methods to solve problems, as well as introduce and manage change.
- Deliver a solution in an engaging way to encourage buy-in.
You’ll Learn How to:
- Design services for the customers who experience them as well as the staff who deliver them
- Improve customer experience and satisfaction
- Boost customer loyalty and reduce customer complaints
- Streamline and optimize internal organizational processes
- Implement process automation
This course is perfect for:
- People who are keen to apply design thinking to services
- People who want to be able to identify and solve real problems for customers
- Anyone who wants to further their career with an increasingly in-demand skill
Our knowledge partner
DYDX, formerly known as &INNOVATION, is a digital transformation and innovation consultancy that uses Design Thinking to solve tough business challenges for a diverse array of clients.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
What is Service Design?
- You will learn the basic principles underlying service design, why it’s important, and what it achieves
- You’ll understand how organizations use the service design framework, and how key components work together to achieve a successful service design project
Thought Structures
- You will learn about the thought structures that underpin service design
- We’ll cover systems thinking, deep listening, and service design blueprints, focusing on their role in the service design
- We’ll also situate service design within the greater context of human-centered design
Initiating the Project
- You will learn how to plan and manage an iterative and agile service-design project
- We’ll begin by looking at how to define the problem, before moving to planning and managing projects
- Finally, you’ll learn how to measure the progress and success of a service design project
Understanding the Problem
- You will learn to research and build a deeper understanding of your audience
- We’ll cover how to conduct interviews, engage in ethnographic research, and run co-creation workshops with stakeholders
- You’ll put together empathy, user journey, and current state maps, create customer personas, and determine jobs to be done, among other things
Solving the Problem
- This module will cover how to develop service design solutions
- We’ll look at running future state workshops and assumption testing, as well as how to prototype and develop iterative solutions
- We’ll also introduce you to service blueprints, why they are necessary, and how to use them
Implementation & Change Management
- You will learn how to implement your solution and how to manage the resulting change
- We’ll cover the importance of generating buy-in, as well as how to elect and employ appropriate change management techniques
- You will also learn how to develop an implementation plan and measure the impact of solutions and change
Final Research Project
- Finally, you will apply everything you’ve learned so far to engage in a service design project
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study Service Design
Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
Up-to-date statistics and eye-opening digital marketing case studies
- Deep dives into content mastery, advertising wonders, and the future of advertising
- Exclusive insights from marketing industry titans
• A powerful focus on elevating customer experiences and crafting meaningful engagements
Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.
Marketing is the creation and satisfaction of demand for your product, service, or ideas. If marketing is successful, it will create demand; this demand should translate into sales and, ultimately, revenue. Digital marketing offers an opportunity to tailor marketing campaigns to target specific customers. It also allows for more scope in terms of branding and public relations through content marketing. Digital marketing is a two-way communication between the brand and the customer, providing the business with valuable data that it can use to inform better product and service design.
Design thinking is a process that can be used by marketers to understand their users. By applying design thinking, they understand, define, and redefine assumptions and problems and create solutions for the market. The most important characteristic of design thinking is that it is non-linear and iterative.
Because this process forces marketers to understand their users’ needs (and, in fact, broader needs), it results in ideas that can be prototyped and tested. This keeps the marketers close to the users and results in products and services that actually meet people’s needs — not just what companies think people need.
Explore related courses
Explore our latest blog posts
Your QCTO Learnership questions, answered
Are you looking to understand the change from SETA ...
Unleash your narrative: Tips & tricks for authentic brand storytelling
Consumers want to connect with brands on a personal, emotive, ...
6 Graphic Design tools & trends to watch in 2024
In a constantly evolving digital world, it can be ...