Online learning from an accredited institution

Sustainable Marketing Course

What is the future of marketing? In today's ever-evolving landscape, the intersection between marketing and sustainability is undeniable. Our role as marketers goes beyond transactions; it’s about honesty, integrity, and community empowerment. 

This Sustainable Marketing online short course will equip you with the skills required to shape the future of marketing - a future where a brand’s impact extends beyond profit to better the world. It teaches how brands can align their values across the value chain,  and move beyond product promotion to champion broader societal challenges with sustainability at the core. 

Over 10 weeks, you’ll learn how sustainability isn’t just about being eco-friendly; it’s about marketers promoting products and services that genuinely enrich individuals and communities.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

Learn strategies that influence ethical behavioural change for the businesses of tomorrow

Gaining the marketing skills fit for tomorrow’s world starts with studying at Red & Yellow, and Sustainable Marketing is your key to future-proofing your career.

This course is suited for marketers, branding pros, innovators, and sustainability enthusiasts seeking an understanding of sustainability’s role in marketing. With it, you’ll get the skills you need to build businesses of the future.

What you’ll learn

  • Harness the power of sustainability in marketing, becoming an expert in strategies that transform brands and drive social and environmental change.
  • Elevate brands by mastering responsible branding and ethical marketing, aligning with conscious consumers, and winning trust.
  • Learn the secrets to inspire consumer behavior change, fostering eco-conscious habits that benefit individuals and communities.
  • Master social media activism, content marketing, and AI to amplify sustainable marketing.
  • Measure and effectively communicate triple bottom line impact, giving brands a competitive edge in the world of sustainable marketing

This course is perfect for:

  • Marketers, branding professionals, innovators, and sustainability enthusiasts seeking a comprehensive understanding of sustainability’s role in marketing.

Important Prerequisites:

  • A foundational understanding of marketing concepts is recommended, but not mandatory.

This course is built and taught by Sustainable Marketing experts who have noted experience in this exciting field.

Understand and apply ethical decision making skills in marketing that will resonate with future generations.

Gain an understanding of ethical consumer behaviour and how to drive behavioural change.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Sustainable Marketing

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The time to take a refreshed look at a business’ commitment to brand authenticity as well as social responsibility and environmental causes is now. Ethics and moral discipline for marketing in the metaverse will be essential to brands and their customers. Marketers will need to dedicate themselves to the greater good, rather than only the bottom lines, to deliver long-term value and sustain brand relevance into the future.

Based on the set of standards for ethical norms and values set by the American Marketing Association, it is essential that we are reminded of the core values that govern marketing, namely:

  1. Marketers should do no harm. In that, embodying high ethical standards and adhering to all laws and regulations in the decisions we make is fundamental to this practice.
  2. Trust should be fostered in the marketing system. Avoid deception in product design, pricing, communication, and delivery of distribution.
  3. Hold on to ethical values. Build relationships while also enhancing consumer trust in the integrity of marketing by acknowledging these core values: honesty, responsibility, fairness, respect, transparency, and citizenship (AMA, 2021))

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