Full time learning from an accredited institution

Advanced Diploma in Copywriting

Introducing a 1-year full-time NQF 7 Advanced Diploma in Copywriting that will sharpen your mind, your pen and your writing skills. Developed by our experienced and award-winning academic team with years of industry knowledge, this programme goes well beyond just "copywriting" – it teaches you to think conceptually and creatively in order to become a strategic thinker, content developer, idea incubator, and an author of brand stories.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

Learn to communicate with tomorrow’s audiences

Everyone can write but only a few can write in a way that makes people take note or influence behaviour.

This programme is aimed at people with the desire and talent to express their innate creativity, conceptual thinking and love of communication. It encompasses all the relevant theory but also has a strong practical element to deepen your learning experience and achieve the best outcomes.

With our practical and future-focused approach to education, industry connections and ever-evolving programme content, you’ll be an experienced, sought-after creative and industry-ready copywriter within 12 months.

Career Options:

  • Copywriter
  • Content Creator
  • Author
  • Content Manager
  • Brand Manager

Learn the tools of the trade and how good copywriting cuts through the noise in today’s oversaturated media.

This Advanced Diploma is built and taught by multi-award winning copywriters whose work has been recognised across the globe.

This Advanced Diploma is ideal for tomorrow’s creative copywriters, communicators and content creators.

Be recognised with an industry centric Red & Yellow Advanced Diploma, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  •  An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report

Craig Strydom
Senior Lecturer

  • Global communications expert
  • Award-winning copywriter
  • ‘Sugar Man’ co-author
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study copywriting

Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Up-to-date statistics and eye-opening digital marketing case studies

  •         Deep dives into content mastery, advertising wonders, and the future of advertising
  •         Exclusive insights from marketing industry titans
  •         A powerful focus on elevating customer experiences and crafting meaningful engagements

Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

Online copy is a hardworking multi-tasker. It must provide information to visitors, engage with them, and convince them to take a desired action, while conveying brand ethos. It also has to provide context and relevance to search engines. It needs to achieve all this without seeming as if the author is trying too hard to push a particular outcome. 

Copy should also be creative, beautiful, and thought provoking. Your copy should express an idea that grips readers. Conceptual copywriting is about making an idea memorable merely by using words to express it. The idea is central, and the words are the vehicles that convey it. Clever wording, smart ideas, and thoughtful copy should make the reader pause, think, and want to engage more deeply with your idea.

While images are often used to express powerful ideas, words can be just as effective. Consider this famous example, which demonstrates how a small change in the copy can radically affect one’s perception of an idea:

A woman without her man is nothing.

A woman: without her, man is nothing.

Explore our latest blog posts


Go to Top