Online learning from an accredited institution

Advanced Diploma in Digital Marketing

This 2-year NQF 7 qualification certificate will equip you with highly respected and sought-after skills that will open the door to countless career opportunities. Created by leading industry experts, you’ll gain the world-class knowledge and expertise you need to be an effective and professional digital marketer.

The first of its kind to be offered by an African institution, this online learning program will provide you with a unique and highly sought-after qualification and skill set, opening the doors to great career-advancing opportunities. You’ll also have the benefit of studying flexibly, on your own time.

Red & Yellow Advanced Diplomas are made to future-proof your career

You’ll learn a vast range of tools, techniques, and skills to strategize, analyze, justify, create, and implement exceptional marketing strategies and campaigns in an increasingly fast-paced digital world. Equip yourself with a competitive professional edge that’ll make you stand out in the industry.

Programme overview

This part-time programme is broken up into four modules over 2 years, requiring 18 hours of study per week.

It’s intensive and covers each aspect of digital marketing in detail. The strong focus on analytics, strategy, and optimization; as well as industry relationships and presentation, is what differentiates the program from similar qualifications.

Practical component: Each module is designed to equip you with the knowledge and skills you need to be a professional digital marketer. Real-world assignments, research projects, written tests & other assessments will enable you to use and build upon your skills.

Theoretical component: You’ll learn how to formulate a marketing strategy in the digital age, how to create effective digital marketing assets, and how to use earned and paid digital marketing tactics to achieve optimal results.

This course is perfect for Marketing Graduates and professionals who want to:

  • Get the edge.
  • Gain practical skills and in-depth knowledge needed to become a successful and professional digital marketer.
  • Gain an NQF level 7 qualification that gives you a competitive advantage.

Studying this Advanced Diploma will equip you with the most up-to-date & relevant skills to elevate your marketing.

This Advanced Diploma is ideal for people who want to bring digital creative flair to their marketing strategy, & understand a range of key tactics.

Our lecturers have spent decades working in the industry and know what it takes to make your career soar.

Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • A hard-copy of our globally read 7th Edition eMarketing textbook ( worth R950 )
  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
  • A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report

Di Charton
Senior Lecturer

  • Purpose over profit
  • Left advertising for passion in education
  • Empowers and educates the SA marketing industry
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Digital Marketing

Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Up-to-date statistics and eye-opening digital marketing case studies

  •         Deep dives into content mastery, advertising wonders, and the future of advertising
  •         Exclusive insights from marketing industry titans
  •         A powerful focus on elevating customer experiences and crafting meaningful engagements

Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

Digital marketing in the past has felt like a shiny, new toy that few people knew how to use properly. It is important to understand that at the heart of all of your marketing activities – whether on-line or offline – is the customer and their experience of your product or service. No amount of fancy digital marketing will make a poor experience feel better. It is, therefore, important to approach your marketing strategy holistically.  Do not forget about the fundamentals of marketing – these have not changed; it is simply the delivery that has changed. Data-driven decisions have the power to change your business and to ensure that your customer is satisfied and talking about your product or service. Used properly, digital marketing is a powerful tool that you can leverage to promote, persuade, set pricing, manage services, and sell.

Digital marketing is a two-way communication between the brand and the customer, providing the business with valuable data that it can use to inform better product and service design. The affordances of digital go beyond traditional modes of advertising and marketing. As well as information, digital marketing affords community, connection, feedback, and convenience. This makes digital marketing a powerful tool, if used properly.

Red & Yellow payment options

Debit Orders:

Short Courses
4 or 6 Month Installment Option

Full-time and Online Quals
Monthly Payment Options

Online payment options for full payment required:

Paygate | Credit Card | SiD Secure EFT | Ozow

Get up to R500,000 towards your studies with Capitec Education Finance! Find out if you qualify and get a free estimate in 3 steps or apply online now.

Student Hero helps students and their families apply, qualify, and compare offers from the major banks and alternate finance providers from a single platform and at zero cost to you.

MANATI provides low-interest study loans, enabling access to tertiary education for financially challenged students. Their goal is to empower South African youth, fostering valuable contributions to society through education.

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