Online learning from an accredited institution
Advanced Diploma in Digital Marketing
This 2-year NQF 7 qualification certificate will equip you with highly respected and sought-after skills that will open the door to countless career opportunities. Created by leading industry experts, you’ll gain the world-class knowledge and expertise you need to be an effective and professional digital marketer.
The first of its kind to be offered by an African institution, this online learning program will provide you with a unique and highly sought-after qualification and skill set, opening the doors to great career-advancing opportunities. You’ll also have the benefit of studying flexibly, on your own time.
Red & Yellow Advanced Diplomas are made to future-proof your career
You’ll learn a vast range of tools, techniques, and skills to strategize, analyze, justify, create, and implement exceptional marketing strategies and campaigns in an increasingly fast-paced digital world. Equip yourself with a competitive professional edge that’ll make you stand out in the industry.
Programme overview
This part-time programme is broken up into four modules over 2 years, requiring 18 hours of study per week.
It’s intensive and covers each aspect of digital marketing in detail. The strong focus on analytics, strategy, and optimization; as well as industry relationships and presentation, is what differentiates the program from similar qualifications.
Practical component: Each module is designed to equip you with the knowledge and skills you need to be a professional digital marketer. Real-world assignments, research projects, written tests & other assessments will enable you to use and build upon your skills.
Theoretical component: You’ll learn how to formulate a marketing strategy in the digital age, how to create effective digital marketing assets, and how to use earned and paid digital marketing tactics to achieve optimal results.
This course is perfect for Marketing Graduates and professionals who want to:
- Get the edge.
- Gain practical skills and in-depth knowledge needed to become a successful and professional digital marketer.
- Gain an NQF level 7 qualification that gives you a competitive advantage.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Marketing Strategy in the Digital Age
Digital Marketing Strategy // Market Research and Behavioural Economics //
Web Analytics and Data // Mobile Marketing
- Discuss the digital marketing context and modern consumer
- Conduct digital research on a brand’s target audiences and analyze user habits, behaviors, and actions on digital media
- Examine and analyze digital marketing data from a range of sources and use this to evaluate the success of digital marketing tactics, implementations, and campaigns
- Devise and execute online tests to improve the effectiveness of digital tools, tactics, and campaigns
- Judge and report on the effectiveness of digital marketing strategies
- Use a mobile/multiple-screen mindset and approach to marketing efforts.
Creating effective Digital Marketing assets
Project Management // Web Development, Design and UX // Digital Copywriting // Search Engine Optimisation
- Apply the principles of project management to their digital marketing campaigns and workflows
- Evaluate and critique digital assets like websites and mobile applications based on their usability and appropriateness
- Create correct, effective digital marketing copy
- Ensure that websites are optimized for discovery by search engines while still speaking to the reader on a human level
- Appraise digital properties based on their style, appropriateness, effectiveness, and level of optimization
Content Marketing
Content Marketing // Social Media Strategies and Platforms // Email Marketing // Personal Branding, Presentation & Influence
- Formulate effective content marketing strategies
- Develop and analyze social media marketing strategies, campaigns, and results
- Outline and apply key considerations surrounding the legalities and ethics of relationship marketing through digital channels
- Create and assess email marketing executions to ensure they support the overall marketing/content marketing strategy and assist in building relationships with customers
- Develop and apply personal presentation, branding, and communication skills that are essential to today’s marketing professionals and that will help them sell content marketing possibilities.
Online Advertising & Relationship Management
Client-Agency Relationships // Digital Customer Relationship Management // Digital PR and Crisis Planning // Media Planning and Online Advertising
- Build effective working relationships between colleagues and clients in the advertising, marketing, and communications workplace
- Solve digital marketing challenges and objectives by applying the principles and techniques of digital relationship marketing
- Develop a digital PR approach to improve the standing and esteem of a brand, as well as negate or lessen the impact of reputational crises
- Construct an online marketing strategy that encompasses a range of media types, formats, and placements
- Build and evaluate online advertising campaigns (Google AdWords, Google Display, booked media placement, social media and video advertising)
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study Digital Marketing
Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising
Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.
Up-to-date statistics and eye-opening digital marketing case studies
- Deep dives into content mastery, advertising wonders, and the future of advertising
- Exclusive insights from marketing industry titans
- A powerful focus on elevating customer experiences and crafting meaningful engagements
Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.
Digital marketing in the past has felt like a shiny, new toy that few people knew how to use properly. It is important to understand that at the heart of all of your marketing activities – whether on-line or offline – is the customer and their experience of your product or service. No amount of fancy digital marketing will make a poor experience feel better. It is, therefore, important to approach your marketing strategy holistically. Do not forget about the fundamentals of marketing – these have not changed; it is simply the delivery that has changed. Data-driven decisions have the power to change your business and to ensure that your customer is satisfied and talking about your product or service. Used properly, digital marketing is a powerful tool that you can leverage to promote, persuade, set pricing, manage services, and sell.
Digital marketing is a two-way communication between the brand and the customer, providing the business with valuable data that it can use to inform better product and service design. The affordances of digital go beyond traditional modes of advertising and marketing. As well as information, digital marketing affords community, connection, feedback, and convenience. This makes digital marketing a powerful tool, if used properly.
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