Cutting edge & up-to-date skills taught by industry leaders

Advanced Diploma in Digital Marketing

This 2-year NQF 7 qualification certificate will equip you with highly respected and sought-after skills that will open the door to countless career opportunities. Created by leading industry experts, you’ll gain world-class knowledge and expertise you need to be an effective and professional digital marketer.

The first of its kind to be offered by an African institution, this online-learning programme will provide you with a unique and highly sought-after qualification and skill set, opening the doors to great career-advancing opportunities. You’ll also have the benefit of studying flexibly, on your own time.

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Accelerate your career and get an Advanced Diploma that’ll boost your CV

The part-time but intensive programme is split into four modules over two years, requiring 18 hours of study per week. You’ll learn a vast range of tools, techniques and skills to strategise, analyse, justify, create and implement exceptional marketing strategies and campaigns for an increasingly fast-paced digital world. Equip yourself with a competitive professional edge that’ll make you stand out in the industry.

Boost your career

Studying this Advanced Diploma will equip you with the most up-to-date & relevant skills to elevate your marketing.

Think outside the box

This Advanced Diploma is ideal for people who want to bring digital creative flair to their marketing strategy, & understand a range of key tactics.

Learn from the pros

Our lecturers have spent decades working in the industry and know what it takes to make your career soar.

Find gainful employment

Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow qualifications are made to future-proof your career

Our qualifications are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • How to build and evaluate online advertising campaigns such as Google AdWords, Google Display, booked media placement, social media and video advertising
  • How to formulate a marketing strategy in the digital age and how to create effective digital marketing assets
  • How to use earned and paid digital marketing tactics to achieve optimal results
  • How to effectively analyse, strategise and optimise
  • How to approach real-world assignments, industry relationships and presentations, research projects, written tests and other assessments which will enable you to consolidate your marketing skills

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Marketing Strategy in the Digital Age

Module 02

Creating Effective Marketing Assets

Module 03

Content Marketing

Module 04

Online Advertising & Relationship Management

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Di Charton

Senior Lecturer

Di embodies purpose over profit, having stepped aside from a successful career in the advertising industry to fulfil her passion of shaping the minds of tomorrow.

Di strives to empower and educate the SA marketing communications industry through a myriad of traditional and digital platforms.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising