Online learning from an accredited institution

Advanced Diploma in User-Centered Design

Introducing a 1-year full-time Advanced Diploma in User-Centered Design for graduates, that takes UX (user experience) and design to the next level. With this qualification, you’ll be equipped to apply sound strategic thinking and a deep understanding of what drives human behaviour to conceptually create and develop solutions to modern design problems.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

Master the unique combination of UX and conceptual thinking

Integrate your keen interest in human behaviour, solving problems in a unique way, and your love of digital design with practical and strategic skills. You’ll learn how to take a project from the conceptual stage into actual prototyping. As well as gaining the competency and know-how to integrate elements and design thinking in order for the development team to bring it to life. Developed in response to a desperate need in the market, this programme’s primary intention is to give you the ability to translate theory and implement it into practical projects for the real world.

Career options

  • UX Designer
  • Interaction Designer
  • UX Researcher
  • Product/Service Designer
  • Information Architect

This Advanced Diploma is built and taught by Design Thinking experts who understand the value this discipline brings to business.

Understand and apply stronger decision making skills that are crucial for the next generation of work.

This Advanced Diploma is ideal for people who want to create and nurture empathy with users, using creative thinking to create new solutions.

Be recognised with an industry centric Red & Yellow Advanced Diploma, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
Dean Henning

Dean Henning
Senior Lecturer

  • Experienced digital design lecturer
  • User-centered teaching approach
  • Prepares students for the future
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study User-Centered Design

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Design thinking is a process that can be used by marketers to understand their users. By applying design thinking, they understand, define, and redefine assumptions and problems and create solutions for the market. The most important characteristic of design thinking is that it is non-linear and iterative.

Because this process forces marketers to understand their users’ needs (and, in fact, broader needs), it results in ideas that can be prototyped and tested. This keeps the marketers close to the users and results in products and services that actually meet people’s needs — not just what companies think people need.

The five stages of design thinking are: empathise, define, ideate, prototype, test.

Notice that there is emphasis on prototyping and testing, as well as empathising. This is important because it is what makes design thinking so useful. Instead of working apart from customers and putting a product or service in the market that falls short, this process allows for more granular market research and iterative design.

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