Full time learning from an accredited institution
Bachelor of Arts in Visual Communication
Creative thinking, and everything it facilitates, is the most important skill of the future. Our BA degree in Visual Communication is a 3-year full time, face to face programme that will equip you with an internationally recognised qualification and a highly competitive portfolio, granting you access to higher levels of learning or opening the doors to the industry.
Unlike a typical graphic design degree, the course is highly practical. You’ll be exposed to all disciplines of Art Direction, Graphic Design, Illustration, Photography, and Digital Design from your first year which gives you a strong background in each. This enables you to confidently choose a major and one minor subject in the second year before you focus on your major in the third year and create a highly specialised portfolio. Theoretical subjects are there to arm you with strategic and critical thinking skills relevant to staying ahead in the ever-changing business landscape.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising
Build the foundations of a strong & fulfilling creative career
Creating award-winning work starts with learning from the best in the business and bringing your creativity to life starts with a BA in Visual Communication.
Gain a wealth of real-world, practical experience, and the theory and practical skills to back your creative genius. You’ll work on Industry-relevant practical projects coupled with theory and skills-based learning as well as one-on-one interactions with experienced lecturers. Guest speakers from the industry and a work-integrated learning component (internship) in the final year will give you the practical experience you need to develop a highly sought-after skill set. You’ll be industry-ready and firmly ahead of the pack.
Three years of Marketing Communications and Visual Studies provide the logic (strategic and critical-thinking) component of the programme. We’ll test your abilities via recognised academic assessments of research, referencing, essay writing, presentations, and formal examinations. This ensures that you’re a strategic and critical thinking force to be reckoned with, and gives you a solid academic backing that will grant you access to Honours-level programmes upon completion of the course.
Career Options
- Creative Director
- Art Director
- Product Designer
- Editorial Designer
- Digital Designer
Admission Requirements
Minimum Admission Requirements Degree:
- A valid National Senior Certificate with degree endorsement / a Bachelor’s pass as gazetted for admission to Higher Education as certified by Umalusi.
- Alternatively, a Higher Certificate or an Advanced Certificate or Diploma in a cognate field may satisfy the minimum admission requirements.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
-Practical subjects
-Critical subjects
-Choose your major
-Choose your minor
-Critical subjects
-Focus on your major
-Critical subjects
-Practical experience
– Graphic Design
– Art Direction
– Digital Design
– Illustration
– Photography
– Visual Studies
– Marketing Communications
– Work Place Learning
– Brand Challenge
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study Visual Communication
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The web is a visual medium, so design is an important part of creating assets that are both engaging and effective. Designers need to keep in mind the technical aspects of design while prioritising the human factor. Digital properties shouldn’t only look beautiful. They need to create a good experience for the visitor and meet business objectives, such as increasing sales, creating brand ambassadors, and encouraging sign-ups, and encouraging sign-ups that ultimately result in conversions.
Taking the time to properly consider the affordances of digital allows for businesses to be more human-centric, driven by data to gain insight into customers’ lives, opinions, needs, desires, weaknesses, and more to inform design and approach.
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