Full time learning from an accredited institution

Bachelor of Arts in Visual Communications

Creative thinking, and everything it facilitates, is the most important skill of the future. Our BA degree in Visual Communication is a 3-year full time, face to face programme that will equip you with an internationally recognised qualification and a highly competitive portfolio, granting you access to higher levels of learning or opening the doors to the industry.

Unlike a typical graphic design degree, the course is highly practical. You’ll be exposed to all disciplines of Art Direction, Graphic Design, Illustration, Photography, and Digital Design from your first year which gives you a strong background in each. This enables you to confidently choose a major and one minor subject in the second year before you focus on your major in the third year and create a highly specialised portfolio. Theoretical subjects are there to arm you with strategic and critical thinking skills relevant to staying ahead in the ever-changing business landscape.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

Build the foundations of a strong & fulfilling creative career

Creating award-winning work starts with learning from the best in the business and bringing your creativity to life starts with a BA in Visual Communication.

Gain a wealth of real-world, practical experience, and the theory and practical skills to back your creative genius. You’ll work on Industry-relevant practical projects coupled with theory and skills-based learning as well as one-on-one interactions with experienced lecturers. Guest speakers from the industry and a work-integrated learning component (internship) in the final year will give you the practical experience you need to develop a highly sought-after skill set. You’ll be industry-ready and firmly ahead of the pack.

Three years of Marketing Communications and Visual Studies provide the logic (strategic and critical-thinking) component of the programme. We’ll test your abilities via recognised academic assessments of research, referencing, essay writing, presentations, and formal examinations. This ensures that you’re a strategic and critical thinking force to be reckoned with, and gives you a solid academic backing that will grant you access to Honours-level programmes upon completion of the course.

Career Options

  • Creative Director
  • Art Director
  • Product Designer
  • Editorial Designer
  • Digital Designer

Learn the most cutting-edge creative theory and practical skills that will form the foundation of your career.

The BA degree is built and taught by industry pros who know what the job market is looking for.

Get your headstart with modules designed to expose you to every creative field before you specialise.

Be recognised with an industry centric Red & Yellow BA degree, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
Stephanie Simpson

Stephanie Simpson
BA Team Lead

  • Honours in illustration
  • Promotes creative learning
  • Encourages daily drawing habit
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Visual Communication

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The web is a visual medium, so design is an important part of creating assets that are both engaging and effective. Designers need to keep in mind the technical aspects of design while prioritising the human factor. Digital properties shouldn’t only look beautiful. They need to create a good experience for the visitor and meet business objectives, such as increasing sales, creating brand ambassadors, and encouraging sign-ups, and encouraging sign-ups that ultimately result in conversions.

Taking the time to properly consider the affordances of digital allows for businesses to be more human-centric, driven by data to gain insight into customers’ lives, opinions, needs, desires, weaknesses, and more to inform design and approach.

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