Cutting edge & up-to-date skills taught by industry leaders
Bachelor of Arts in Visual Communications
Creative thinking, and everything it facilitates, is the most important skill of the future. Our BA degree in Visual Communication is a 3-year full time, face to face programme that will equip you with an internationally recognised qualification and a highly competitive portfolio, granting you access to higher levels of learning or open the doors to the industry.
Unlike a typical graphic design degree, the course is highly practical. You’ll be exposed to all disciplines of Art Direction, Graphic Design, Illustration, Photography and Digital Design from your first year which gives you a strong background in each. This enables you to confidently choose a major and one minor subject in second year before you focus on your major in third year and create a highly specialised portfolio. Theoretical subjects are there to arm you with strategic and critical thinking skills relevant to staying ahead in the ever-changing business landscape.
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Build the foundations of a strong & fulfilling creative career
Creating award-winning work starts with learning from the best in the business and bringing your creativity to life starts with a BA in Visual Communication.
Gain a wealth of real-world, practical experience, and the theory and practical skills to back your creative genius. Industry-relevant practical projects coupled with theory and skills-based learning is what you’ll work on with one-on-one interaction with experienced lecturers. Guest speakers from the industry and a work-integrated learning component (internship) in the final year will give you the practical experience you need to develop a highly sought-after skill set. You’ll be industry-ready and firmly ahead of the pack.
Three years of Marketing Communications and Visual Studies provides the logic (strategic and critical-thinking) component of the programme. We’ll test your abilities via recognised academic assessments of research, referencing, essay writing, presentations and formal examinations. This ensures that you’re a strategic and critical thinking force to be reckoned with, and gives you a solid academic backing that will grant you access to Honours-level programmes upon completion of the course.
Next generation creativity
Learn the most cutting-edge creative theory and practical skills that will form the foundation of your career.
Learn from top talent
The BA degree is built and taught by industry pros who know what the job market is looking for.
Build your career
Get your headstart with modules designed to expose you to every creative field before you specialise.
Get recognised
Be recognised with an industry centric Red & Yellow BA degree, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow Degrees are made to future-proof your career
This Bachelor of Arts is packed with the most up-to-date and practical knowledge that is designed and taught by cutting-edge industry experts. It’s been created to elevate your career to help you stay ahead of the curve and do your best work.
What you’ll learn:
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Explore your career options:
Creative Director
Art Director
Designer
Illustrator
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising