Online learning from an accredited institution

Design Thinking

In partnership with digital transformation practice DYDX, Red & Yellow presents a 10-week online short course in Design Thinking. All we’ve been hearing about lately is “design thinking”, yet most people don’t know what it means. Design thinking is not graphic design − it’s about transforming the way you think, build empathy with users, and create and test prototypes before applying novel solutions. Within 10 weeks you’ll have grasped the concept and practice of design thinking and be able to transform the way your business operates and how you make crucial decisions with your users in mind.

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Approved by the Marketing Association of South Africa and contributor to CPD points

Future-proof your decision making with new tactics, frameworks & strategies

A creative and empathy led approach to problem-solving is a skill lacking across industries, and is necessary to innovate for success and sustainability. Grasping the concept of design thinking will lead you to outperform your competitors and capture new audiences. It’s an approach that can be applied to any business, organisation and industry.

Learn from top talent

This course is built and taught by Design Thinking experts who understand the value this discipline brings to business.

Build your skills

Understand and apply stronger decision making skills that are crucial for the next generation of work.

Think outside the box

This course is ideal for people who want to create and nurture empathy with users, using creative thinking to create new solutions.

Elevate your career

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.


Avoid redundancy in the tech-dominated future. Our courses are designed to harness your uniquely human skills – that set you apart from the machines.

Included in your course:

  • You’ll be equipped with the foundational theories and methodologies to approach complex problems from a completely different perspective

  • Learn how to conceptualise innovative, creative and powerful solutions.

  • Co-developed with industry-leaders, carefully-constructed modules cover the key components of design thinking (theory, methodologies, processes), and practical assignments ensure that ‘what you learn’ is embedded by putting it into practice.

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Part 1: Introduction to Design Thinking: what it is, and isn’t

Part 2: Design thinking theory

Module 02

The Challenge

Module 03

Understanding and framing the problem

Module 04


Module 05

Prototyping (Developing your own solution)

Module 06


Module 07

Selling your idea

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.



R&Y Knowledge Partner Nevo Hadas

Nevo is the managing partner at dY/dX, an award winning product and service design focused digital transformation consultancy. He has worked with organisations such as Ericsson, VISA, Google, Vodacom, Absa and other ambitious clients to unlock innovative concepts and develop powerful digital products and services. Nevo studies extensively and holds diplomas and certifications in pricing, mathematical model thinking, design thinking, competitive strategy, organisational behaviour and leadership in the digital age. He is a certified Service Design Master Trainer and lectures on Design Thinking for Red & Yellow.

David Robertson


R&Y Design Thinking Expert

David, a four-time Loerie award winner, is an experienced industrial designer and innovation trainer. He applies Design Thinking in real-world situations and leads creative teams. David’s work includes gamifying inhalers to reduce asthma stigma.

Through his business, Compass Crew, he serves clients like Tiger Bands, Danone, and Impulse Biomedical. He shares his expertise in Red and Yellow’s innovative online learning workshops.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising