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Advanced Diploma

Advanced Diploma in Digital Marketing

COURSE INFORMATION

Nov
04

Starts: 04 November 2019
Registration Closes: 01 November 2019

Duration:
10 weeks

Cost
ZAR 13 500

Book Now

User experience design is the process of enhancing the pleasure a person feels when interacting with a product or service – specifically online. This custom-developed 10-week course will help you understand why it’s important, the basic principles of UX, and the different roles it plays. It will give you the tools, tactics and techniques to build a user-friendly website interface, to structure content in a way that makes sense to your users, and to understand how users think and behave to inform your design.

You’ll also learn key practices and methodologies that you can apply in real business contexts to ensure you remain current in the changing digital landscape.

Learn from leading industry experts

Together with prolific industry input and our smart education team, we’ve designed an original, 21^st Century relevant course. But the key driver has over 15 years’ experience in UX and digital design.

Dean Henning – Red & Yellow Senior Lecturer: Dean has a Master of Arts focused primarily on the area of computer-based education using online tools, with a first-class pass in Human Computer Interface Design. He has done a gazillion courses in UX Design Techniques. He is particularly proud of developing an NQF7 Advanced Diploma in User Centred Design that approved by the Council on Higher Education, which Red & Yellow offers as a one-year full-time programme.

THE RIGHT MIX to produce well-rounded professionals

The ideal combination of Management Studies, Marketing, Human Studies and Creative Production is integrated into all our courses, with a strong focus on developing essential human skills. This produces individuals with the commercial logic, understanding of human behaviour and creative magic to make a meaningful difference and grow successful organisations.

This course is perfect for:

This course is perfect for anyone interested in understanding more about how users think, behave and engage to help them improve the experience when customers have digital interactions with a brand. More specifically:

Aspiring/current web designers or developers
Content managers, marketing strategists or UX practitioners
For anyone seeking to use UX skills to ensure steady sales
Those fascinated with the discipline of UX design
If you're involved in or developing an eCommerce business

Outline

You’ll learn how to build a website interface in order to make your digital channels easy, intuitive and fun to use in just 10 weeks. The better the user experience, the more likely a customer is to react positively to your company and its services. You'll understand the different roles of UX and what drives human behaviour.

Module 1: Introduction to User Experience
Module 2: Understanding the User
Module 3: Information Architecture
Module 4: Web Design
Module 5: Building the interface
Module 6: UX is mobile
Module 7: UX Testing

Benefits

7 modules that will teach you:

To understand why designing with the user in mind is so critical
To craft user-friendly websites that delight, rather than frustrate
Create digital experiences that make customers react positively to your brand
Design interactions that will lead to higher affinity and conversions
To integrate UX into everything you do online
To understand aspects of human–computer interaction, service usage and product ownership