Online learning from an accredited institution
User Experience Design Course
Advance your career with our 10-week User-Experience Design online course. Get an industry-respected certificate and the practical skills and know-how to design a unique user experience. Learn the principles behind how your users think, behave, and engage, and get the practical knowledge to apply this, to design positive user interactions for your brand.
“This is a highly beneficial course for anyone creating digital elements to be used by the public. Having good UX can improve experiences, sales, and sentiment.”
Amy Caryn Meyer
CBR Marketing
Advance your career with our 10-week User-Experience Design online course. Get an industry-respected certificate and the practical skills and know-how to design a unique user experience. Learn the principles behind how your users think, behave, and engage, and get the practical knowledge to apply this, to design positive user interactions for your brand.
User experience design is the process of enhancing the pleasure a person feels when interacting with a product or service – specifically online. This course will help you understand why it’s important, the basic principles of UX, and the different roles it plays. It will give you the tools, tactics, and techniques to build a user-friendly website interface, structure content in a way that makes sense to your users, and understand how users think and behave to inform your design.
Build sought-after skills for the digital industry and learn to design and structure content with the user in mind.
Red & Yellow design courses are made to future-proof your career
Within 10 weeks, learning from our industry-leading experts, you’ll have gained highly respected skills and be able to apply your knowledge to develop a digital application prototype, based on critical UX principles.
What You’ll Learn:
- Understand why designing with the user in mind is so critical
- Craft user-friendly websites that delight, rather than frustrate
- Integrate UX into everything you do online and create digital experiences that make customers react positively to your brand
- Design interactions that will lead to higher affinity and conversions
- Understand aspects of human-computer interaction.
- Understand how functionality needs to adapt across devices and channels to ensure optimal user satisfaction
Who Should Take This Course?
- Digital marketers
- Aspiring/current web developers/designers
- Content managers
- Marketing strategists
- UX practitioners
- Anyone seeking UX skills to improve customer experience
- Anyone fascinated with the discipline of UX design
- If you’re involved in, or developing, an eCommerce business
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognize Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Introduction to User Experience
- Explain what UX means, and identify good and bad examples of it in the real world and online
- Justify why UX is important to any business and project
- Grasp the fundamental principles of good UX design
- Explain where UX fits into the lifecycle of a project – in other words when it should be planned and implemented
- Define and distinguish the various roles that form part of the UX industry
Understanding the User
- Explain with confidence some of the key concepts and terms in user research
- Research the business you’re working with to analyze what UX considerations are most applicable
- Understand how to research and interpret data
- Know how to define the target audience and tailor the experience to their specific needs
- Take into account technology factors when developing your UX strategy
- Synthesise and transform your raw data into actionable material
Information Architecture
- Understand how people find things on websites
- Develop an information architecture for a website
- Analyse content and design a content strategy
- Build a sitemap that factors in navigation, search, and functionality
Web Design
- Devise a style guide
- Understand the relationship between visual design and usability
- Identify the components of web development, and how they factor into the process
Building the Interface
- Develop a website interface that factors in UX, conventions, and interaction design
- Create a wireframe and prototyping tools
- Build forms that best deliver on the desired outcome
- Write content that answers both search engine optimization and user needs
UX for Mobile
- Explain the importance of global trends happening in mobile today
- Design user experiences that meet the needs of mobile audiences
- Have a firm grasp of the essential principles when designing for mobile
- Create applications that work seamlessly and effectively on mobile devices
UX Testing
- Justify the importance of user testing for every project
- Understand and manage the people involved in user-testing properly
- Conduct a clearly structured and useful user test
- Choose the right methodologies for your user-testing needs
- Summarise, communicate, and implement the results of your user-testing
Research Project
Weeks 8 & 9 are for the research project where you’ll delve into wireframing and prototyping a digital application with the best UX principles in mind.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
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Have you ever visited a website that was confusing, with broken links and long, rambling text? Or have you had a web experience that just worked, where everything was clear, easy, and enjoyable to use? If so, you’ve encountered the extremes of user experience design. Excellent UX can delight and convert customers. Bad UX can lead to lost revenue and a decrease in repeat visitors. In practice, great UX can differ based on the audience and context. The principle remains the same: make it easy for your users to find what they need and to convert to your desired goal. UX is the first, foundational step of an effective digital asset.
The fundamental principle of good development and design is to understand your users, since they are the people who will actually be accessing and interacting with your website. What are they looking for? What are their objectives? Your offering must have user experience central to the process.
There are some real, tangible benefits to applying UX design to digital marketing strategies. Good UX is an excellent way to differentiate your brand in the market and give yourself a competitive advantage. If your online touchpoints are easy, intuitive and awesome to use, your customers won’t have any reason to look elsewhere. Good UX research and design allows you to find the best solution for your needs. Every business, website and online service is unique in some way, which means that the way it is constructed, must be unique too.
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