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User Experience Design
Dennis Ferreira | Digital Designer at miX Telematics
I work for a software house as their UI Designer and I could start implementing what I had learned as the course progressed. This course taught me a lot; I was pleasantly surprised by how much content audits could simplify my day to day tasks. User testing was also a new frontier for me.
Retshidisitswe Modupe | Digital Designer at Autotrader
I’m currently busy with a very big project to retain one of our biggest clients; I’ve been able to apply what I’ve learned on this course and build the most stunning and functional UX design for the client’s website. I now have the confidence to build my own website.
Jennifer Khumalo | Communications Manager at the Scalabrini Centre of Cape Town
The course was well presented and completely relevant to the real world.Thank you Red & Yellow taking me through another exceptional online course. UX design is perhaps the most intense course I’ve done, but so rewarding too.
User experience design is the process of enhancing the pleasure a person feels when interacting with a product or service – specifically online.
This custom-developed 10-week UX course will help you understand why it’s important, the basic principles of UX, and the different roles it plays. It will give you the tools, tactics and techniques to build a user-friendly website interface, to structure content in a way that makes sense to your users, and to understand how users think and behave to inform your design.
You’ll also learn key practices and methodologies that you can apply in real business contexts to ensure you remain current in the changing digital landscape.
This UX course will help you learn from leading industry experts
Together with prolific industry input and our smart education team, we’ve designed an original, 21st Century relevant course. But the key driver has over 15 years’ experience in UX and digital design.
Dean Henning – Red & Yellow Senior Lecturer: Dean has a Master of Arts focused primarily on the area of computer-based education using online tools, with a first-class pass in Human Computer Interface Design. He has done a gazillion courses in UX Design Techniques. He is particularly proud of developing an NQF7 Advanced Diploma in User Centred Design that approved by the Council on Higher Education, which Red & Yellow offers as a one-year full-time programme.
UNIQUELY HUMAN SKILLS
The reality is that AI and robots will replace many of the jobs we know today. The likes of NASA and Google are already ahead of the game in their early recognition of the importance of ‘soft’ skills. Our courses and programmes are designed to prepare humans for this unknown world, by combining topic-specific knowledge and know-how, as well as a selection of the 10 uniquely human skills we’ve identified that will set us apart from ‘robots’:
This course is perfect for anyone interested in understanding more about how users think, behave and engage to help them improve the experience when customers have digital interactions with a brand. More specifically:
Aspiring/current web designers or developers
Content managers, marketing strategists or UX practitioners
For anyone seeking to use UX skills to ensure steady sales
Those fascinated with the discipline of UX design
If you're involved in or developing an eCommerce business
You’ll learn how to build a website interface in order to make your digital channels easy, intuitive and fun to use in just 10 weeks. The better the user experience, the more likely a customer is to react positively to your company and its services. You'll understand the different roles of UX and what drives human behaviour.
Module 1: Introduction to User Experience
Module 2: Understanding the User
Module 3: Information Architecture
Module 4: Web Design
Module 5: Building the interface
Module 6: UX is mobile
Module 7: UX Testing
7 modules that will teach you:
To understand why designing with the user in mind is so critical
To craft user-friendly websites that delight, rather than frustrate
Create digital experiences that make customers react positively to your brand
Design interactions that will lead to higher affinity and conversions
To integrate UX into everything you do online
To understand aspects of human–computer interaction, service usage and product ownership
To qualify you need to meet the following requirements:
A desire to understand human behaviour on websites and how best to guide that behaviour to maximise profit, and very basic digital skills.