Online learning from an accredited institution

User Experience Design Course

Advance your career with our 10-week User-Experience Design online course. Get an industry-respected certificate and the practical skills and know-how to design a unique user experience. Learn the principles behind how your users think, behave, and engage, and get the practical knowledge to apply this, to design positive user interactions for your brand.

“This is a highly beneficial course for anyone creating digital elements to be used by the public. Having good UX can improve experiences, sales, and sentiment.”

Amy Caryn Meyer

CBR Marketing

Advance your career with our 10-week User-Experience Design online course. Get an industry-respected certificate and the practical skills and know-how to design a unique user experience. Learn the principles behind how your users think, behave, and engage, and get the practical knowledge to apply this, to design positive user interactions for your brand.

User experience design is the process of enhancing the pleasure a person feels when interacting with a product or service – specifically online. This course will help you understand why it’s important, the basic principles of UX, and the different roles it plays. It will give you the tools, tactics, and techniques to build a user-friendly website interface, structure content in a way that makes sense to your users, and understand how users think and behave to inform your design.

Build sought-after skills for the digital industry and learn to design and structure content with the user in mind.

Red & Yellow design courses are made to future-proof your career

Within 10 weeks, learning from our industry-leading experts, you’ll have gained highly respected skills and be able to apply your knowledge to develop a digital application prototype, based on critical UX principles.

What You’ll Learn:

  • Understand why designing with the user in mind is so critical
  • Craft user-friendly websites that delight, rather than frustrate
  • Integrate UX into everything you do online and create digital experiences that make customers react positively to your brand
  • Design interactions that will lead to higher affinity and conversions
  • Understand aspects of human-computer interaction.
  • Understand how functionality needs to adapt across devices and channels to ensure optimal user satisfaction

Who Should Take This Course?

  • Digital marketers
  • Aspiring/current web developers/designers
  • Content managers
  • Marketing strategists
  • UX practitioners
  • Anyone seeking UX skills to improve customer experience
  • Anyone fascinated with the discipline of UX design
  • If you’re involved in, or developing, an eCommerce business

Get to the top with a skillset that’s highly practical and in demand across high-paying industries.

This course is ideal for people who want to bring not only technical skills to their marketing, but creative flair too.

Our lecturers and course convenors have industry experience and know what companies look for when hiring for UX positions.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognize Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
  • A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •  So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  • Helping you develop your professional network.
  • Hosted by your coach, lecturer, or subject specialist.
  • Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  • Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
R&Y Design Thinking Expert

David Robertson

  • 4-time Loerie award winner and experienced industrial designer
  • Applies Design Thinking, leads creative teams, and gamified inhalers
  • Founder of Compass Crew, serves clients like Tiger Bands, Danone, Impulse Biomedical, and shares expertise in Red and Yellow’s online workshops
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

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Have you ever visited a website that was confusing, with broken links and long, rambling text? Or have you had a web experience that just worked, where everything was clear, easy, and enjoyable to use? If so, you’ve encountered the extremes of user experience design. Excellent UX can delight and convert customers. Bad UX can lead to lost revenue and a decrease in repeat visitors. In practice, great UX can differ based on the audience and context. The principle remains the same: make it easy for your users to find what they need and to convert to your desired goal. UX is the first, foundational step of an effective digital asset.

The fundamental principle of good development and design is to understand your users, since they are the people who will actually be accessing and interacting with your website. What are they looking for? What are their objectives? Your offering must have user experience central to the process.

There are some real, tangible benefits to applying UX design to digital marketing strategies. Good UX is an excellent way to differentiate your brand in the market and give yourself a competitive advantage. If your online touchpoints are easy, intuitive and awesome to use, your customers won’t have any reason to look elsewhere. Good UX research and design allows you to find the best solution for your needs. Every business, website and online service is unique in some way, which means that the way it is constructed, must be unique too.

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