Online learning from an accredited institution
Search Engine Optimisation
Websites are ranked and indexed constantly based on ever-changing algorithms designed to ensure that search engine results are accurate and value-adding. To get your website to the top of the list, you need the most up to date skills taught by pros to understand how search engines crawl and index your content, and how they decide what’s going to be most useful and relevant for their users. In just 10 weeks you’ll learn everything from relevance to authority and accessibility and be able to craft SEO strategies that will get your content to the top of the list.
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Get your brand or business ranked at the top of the list.
Get your brand or business to the top of the search results. Learn the tips on how to stand out in an increasingly competitive digital world and how to boost your ranking, traffic and credibility. Get an industry-respected Certificate and new knowledge and skills when you register for our 10-week online course developed with SEO expert and knowledge partner, Stephen Sandmann.
Boost your career
Studying this course will equip you with the most up-to-date & relevant skills to elevate search for your business.
Think outside the box
This course is ideal for people who want to bring technical digital skills & creative thinking to their marketing.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Be recognised
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
What you’ll learn:
What you’ll get:
Find Out More When You Download the Information Pack
Course curriculum:
Module 01
Introduction to SEO: The process of SEO
Module 02
Site structure: Sitemaps, link creation, UX and best practices
Module 03
SEO and content: Create and optimise content
Module 04
Advanced Optimisation
Module 05
Links and link building: Strategies and best practices
Module 06
Conducting an SEO audit: Identify, evaluate and present
Module 07
Measuring SEO: Traffic, conversion and search engine metrics
Module 08
Reporting: Data analytics and conversion optimisation
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising