Search Engine Optimisation



Starts: 18 June 2019
Registration Closes: 14 June 2019

10 weeks

ZAR 13 500

SEO is a monster, let’s call it what it is. The rules change so rapidly, it’s hard to keep up. So while we’re putting the final magical touches to the course content, and having vigorous debates with our SEO industry expert and knowledge partner, Stephen Sandmann, we thought we’d give you a teaser.

This 10-week course will offer the most up-to-date approaches and tactics to mould you into an SEO guru. You’ll get a solid understanding and range of guidelines and tips on how to tackle the constant ranking/indexing challenge. Understanding SEO is an art – you need to keep testing, learning and improving to stay ahead. But we know you can do it, as long as you’re equipped with the requisite knowledge and know-how.

This course is perfect for:

  • Marketers who want their brand to get the best ranking on search engines
  • Small business owners who need to get their company to the top of the  list
  • Agency teams who need to get the best results for their clients


  • You’ll learn what to look out for and the critical elements that contribute to performance, as well as how search engines work and what criteria they use for indexing and ranking content.
  • You’ll also appreciate the pivotal role of content (and keywords), and what tools to use for auditing your site, and how to optimise all the elements for the best outcomes.
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