Red & Yellow
Online Short Course
Search Engine Optimisation
Learn the practical skills needed to improve your website's visibility in search engines and drive more organic traffic.
Search engines continuously crawl, index, and rank websites using complex algorithms designed to deliver the most relevant results to users. In this 10-week online course, you'll gain a solid foundation in SEO and learn how search engines evaluate content, websites, and user experience.
You'll explore key concepts such as keyword research, content optimisation, technical SEO, relevance, authority, accessibility, and performance measurement. By the end of the course, you'll be able to develop and implement effective SEO strategies that improve search visibility and support business growth.
Check out your
Course Curriculum
- How search engines work
- The SEO process
- Factors that affect ranking
- How search engines approach various coding languages
The important bits
Key Info
- Course Duration: 10 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 24 August 2026
- Cost: R13,500
What you’ll learn
- Understand the complexities of SEO, and how to achieve high rankings for your website
- Know what is required for websites to maximize search engine visibility
- Gain clarity on the right metrics for measuring your SEO initiatives, and how to distinguish the ‘vanity’ metrics from the ones that truly matter
- Find out how SEO can help you influence your customers’ buying cycle and purchase decisions
Boost your career
Studying this course will equip you with the most up-to-date & relevant skills to elevate search for your business.
Think outside the box
This course is ideal for people who want to bring technical digital skills & creative thinking to their marketing.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Be recognised
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
- Acting as your “virtual” support crew whose only focus is to help get you over the finish line.
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Who should take this course?
- Anyone wanting to understand how to out-smart the complexities of search engine algorithms, and get their site to the top of the list
- People who already understand how SEO works, and want to stay on top of their game
- Small business owners who want to increase their competitiveness, and get more business
- People wanting to take their digital marketing skills to the next level
Content Marketers who want to increase reach and exposure to relevant audiences
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Stephen Sandmann
Digital Marketing Consultant
Stephen Sandmann is an award-winning digital marketing consultant with over a decade of experience in B2B and B2C markets. He developed his extensive skill set at top agencies Ogilvy and Quirk, and led SEM and SEO at Vodacom. For the past 4 years, Stephen has been consulting for leading South African brands through his agency, Sandmann Digital.
Brands we work with
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