Online learning from an accredited institution

Search Engine Optimisation

Websites are ranked and indexed constantly based on ever-changing algorithms designed to ensure that search engine results are accurate and value-adding. To get your website to the top of the list, you need the most up to date skills taught by pros to understand how search engines crawl and index your content, and how they decide what’s going to be most useful and relevant for their users. In just 10 weeks you’ll learn everything from relevance to authority and accessibility and be able to craft SEO strategies that will get your content to the top of the list.

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Get your brand or business ranked at the top of the list.

Get your brand or business to the top of the search results. Learn the tips on how to stand out in an increasingly competitive digital world and how to boost your ranking, traffic and credibility. Get an industry-respected Certificate and new knowledge and skills when you register for our 10-week online course developed with SEO expert and knowledge partner, Stephen Sandmann.

Boost your career

Studying this course will equip you with the most up-to-date & relevant skills to elevate search for your business.

Think outside the box

This course is ideal for people who want to bring technical digital skills & creative thinking to their marketing.

Learn from the pros

Our lecturers have spent decades working in the industry and know what it takes to make your career soar.

Be recognised

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • The complexities of SEO, and how to achieve high rankings for your website
  • What is required for websites to maximise search engine visibility
  • The importance of optimised content to ensure visibility
  • What the right metrics for measuring your SEO initiatives are, and how to distinguish the ‘vanity’ metrics from the important ones

What you’ll get:

  • An industry-sought after Certificate of Completion from Red & Yellow
  • Original, relevant and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions and more
  • A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Introduction to SEO: The process of SEO

Module 02

Site structure: Sitemaps, link creation, UX and best practices

Module 03

SEO and content: Create and optimise content

Module 04

Advanced Optimisation

Module 05

Links and link building: Strategies and best practices

Module 06

Conducting an SEO audit: Identify, evaluate and present

Module 07

Measuring SEO: Traffic, conversion and search engine metrics

Module 08

Reporting: Data analytics and conversion optimisation

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Stephen Sandmann


R&Y Tutor Stephen Sandman

Stephen Sandmann is a digital marketing consultant with over a decade of experience in digital marketing across a wide range of industries within the business-to-consumer and business-to-business markets. Stephen has an award-winning skillset, which he developed at leading agencies, Ogilvy and Quirk, and a corporate career heading up SEM and SEO at Vodacom.

He is currently a consultant at Sandmann Digital for other leading South African brands for the last 4 years.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising