Online learning from an accredited institution
Search Engine Optimisation Course
Learn the basic skills to improve your website’s search engine rankings
Websites are ranked and indexed constantly based on ever-changing algorithms designed to ensure that search engine results are accurate and value-adding. To get your website to the top of the list, you need the most up-to-date skills taught by pros to understand how search engines crawl and index your content, and how they decide what’s going to be most useful and relevant for their users. In just 10 weeks you’ll learn everything from relevance to authority and accessibility and be able to craft SEO strategies that will get your content to the top of the list.
“Absolutely loved my Red & Yellow online course! I did it all the way from the Netherlands while working full time so it’s definitely possible to do it in between your normal tasks. The team is super supportive and understanding if you need more time to complete specific assignments. Would definitely recommend!”
Noluyanda Nolu Roxwana
Campaign Manager at Studyportals
Get the Search Engine Optimisation Certificate that guarantees career success.
Get your brand or business to the top of the search results. Learn the tips on how to stand out in an increasingly competitive digital world and how to boost your ranking, traffic, and credibility. Get an industry-respected Certificate and new knowledge and skills when you register for our 10-week online course developed with SEO expert and knowledge partner, Stephen Sandmann.
What you’ll learn
- Understand the complexities of SEO, and how to achieve high rankings for your website
- Know what is required for websites to maximize search engine visibility
- Gain clarity on the right metrics for measuring your SEO initiatives, and how to distinguish the ‘vanity’ metrics from the ones that truly matter
- Find out how SEO can help you influence your customers’ buying cycle and purchase decisions
Who should take this course?
- Anyone wanting to understand how to out-smart the complexities of search engine algorithms, and get their site to the top of the list
- People who already understand how SEO works, and want to stay on top of their game
- Small business owners who want to increase their competitiveness, and get more business
- People wanting to take their digital marketing skills to the next level
- Content Marketers who want to increase reach and exposure to relevant audiences
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Introduction to Search Engine Optimisation
- How search engines work
- The SEO process
- Factors that affect ranking
- How search engines approach various coding languages
Site Structure
- Best practice for link creation
- The importance of sitemaps
- How user experience ties into SEO
- Potential SEO problems
SEO and Content
- The role of content in SEO
- How keyword planning and research feed into SEO
- How to create content for SEO
- How to optimize content for SEO
Advanced Optimisation
- How to optimize content
- How to optimize images and video
- How to optimize for local, mobile, social, and voice search
Links and Link Building
- Why links are important
- How links and pages are evaluated
- Basic and content-based link-building strategies
Conducting an SEO Audit
- How to identify common problems
- How to assess relevant SEO factors on your site
- How to present your findings
Selling Your Idea
- Traffic and conversion metrics
- Ranking and search engine metrics
- SEO projects, processes, and outputs
- Trends in search
Reporting
- How to decide on the nature of your reports
- How to define your goals
- How to define a reporting framework
- How to automate your reports
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study Search Engine Optimisation
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Search engine optimisation (SEO) puts your product or service directly in the path of a potential customer. SEO helps people understand what is relevant, popular, and important. It tells customers that they can trust your brand. SEO is one of the more effective tools that you must get to grips with if you take digital marketing seriously.
SEO is an extremely effective way of generating new business to a site. It is a continuous process and a way of thinking about how search engines see your website and how users use search engines to find your website. It’s search psychology.
The average website receives a significant proportion of its traffic from search engines, the gateway to the internet, highlighting the importance of SEO. SEO specialists need to constantly find ways to extract more value as they are not only competing with competitors’ websites but also Google Ads (paid results).
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