Online learning from an accredited institution
Performance Marketing
In partnership with global award-winning agency Incubeta, Red & Yellow presents a 10-week online short course in next-level Performance Marketing. Learn the latest skills in targeting the right audiences at the right time to deliver on increased ROI, and gain industry tips and techniques to get results for your brand or business using paid (performance) marketing.
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Accelerate your career and get a Certificate that gives you the edge
Our courses are designed to accelerate opportunities and give a boost to your CV. A Red & Yellow Certificate proves that you have what it takes. The feedback we get from the industry is that many HR practitioners move our grads to the top of the applicant pile.
Boost your Career
Studying this course will equip you with the most up-to-date & relevant skills to elevate your marketing.
Think outside the box
This course is ideal for people who want to bring technical digital skills & creative thinking to their paid marketing.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Be recognised
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Get a certificate that’ll give you a competitive edge.
This course will teach you how to use digital channels and platforms as a powerful promotional tool by targeting the right audiences – based on demographics, occupation, interests and locations.
What you’ll learn:
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Course curriculum:
Module 01
Digital Paid Media Strategy
Module 02
The Basics of Paid Search
Module 03
Advanced Paid Search
Module 04
Programmatic Display
Module 05
Display Details
Module 06
Tracking and Tagging
Module 07
Optimisation and Bid Management
Module 08
Google Marketing Platform
Meet the course designer
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising