Duration:
10 Weeks
Cost:
R13,500
Start date:
15 August 2022
Credit:
12 Weeks
R14,900
30 May 2022
Content is a critical part of any marketing strategy, and businesses that fail to recognise its importance will be left behind. The 12-week Digital Content and Copywriting course covers the strategic copywriting and content creation skills necessary to plan, create and implement an effective digital content strategy. At the end of this course you’ll be able to create engaging, winning copy and content as well as set up a content marketing plan and manage communities, with the end goal of building strong, trusting brand-consumer relationships
Meet your course producer
Wendy Shepherd
Red & Yellow’s Copywriting & Digital Content Lecturer. After spending 18 years as an industry copywriter in Joburg and London, Wendy shifted her career focus to academia. Joining Red &Yellow in
2016, she brought new life into the copywriting and digital content disciplines and poured her passion into developing three of the school’s full-time programmes and this online course. An absolute asset to the team!
Prefer a friendly chat, WhatsApp or email?
Degrees, Diplomas, National and Higher Certificates that cater for everyone and the high employability of our graduates have earned us close to 142 awards
Education that combines knowledge and practical skills, providing our 15 392 alumni with traits they can use in all aspects of their lives
87% of our students find employment on graduating due to a combination of experiential learning and know-how.
For 28 years we have had a single minded approach to teach students how to harness a skill that will stand the test of time and the metaverse. That skill is creativity.
Varies per course – average 6-8. For more intense courses (or perfectionists) more like 10.
Yes, 3 or 4 part payment plan depending on the length of the course.
Theory backed by practical exercises to clue you in to industry-necessary tools and practices and prepare you for real industry briefs and contexts
Our content is great and developed in consultation with industry experts
Our Course Coordinators are renowned for being dedicated and working very hard to help you complete the courses and get your certificate
We include personalised feedback on written assessments, which provide guidance and add that extra touch to help you refine your work and prepare you for industry.
The personal touch. There’s a reason why MOOCs/Udemy have dismal completion rates while ours is exceptionally high.
Our Course Coordinators and Facilitators are there to guide, assist and coach you through the course
All our short courses are aligned to relevant SAQA (South African Qualification Authority) unit standards, usually at NQF 5 level
Many of our short courses can be run as accredited, which means you will earn credits when you successfully complete the course and hand in the necessary portfolio of evidence
Completing the portfolio and facilitating your external assessment and moderation is an additional fee on top of the online course fee.
Completing one of our short courses with the accredited option, will award you credits for the unit standards you have completed.
These unit standards are registered with SAQA at the relevant NQF level, which are recognisable internationally