Online learning from an accredited institution

Digital Content & Copywriting

Content is a critical part of any marketing strategy, and people who upskill in this field are guaranteed to be noticed by top businesses. The 12-week Digital Content and Copywriting course covers the strategic copywriting and content creation skills necessary to plan, create and implement an effective digital content strategy. At the end of this course you’ll be able to create engaging, winning copy and content as well as set up a content marketing plan and manage communities, with the end goal of building strong, trusting brand-consumer relationships.

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Free access to exclusive Instagram Creators x Brands Academy nano courses

Get a Certificate and skills that’ll boost your CV

Expand your knowledge and skillset with this online course. Learn how to create engaging, credible copy and a content plan that enhances customer engagement and creates bigger brand awareness. Learn how to write for mobile, websites, email, social and paid media ads.

Upskill with in-demand expertise

This course is built to give you the most up–to-date skills needed to thrive in the digital content landscape.

Bring creativity to marketing

This course is ideal for people who want to stay on top of their marketing game with a range of creative skill sets and approaches.

Learn from the pros

Our lecturers are at the forefront of industry and new marketing developments, and build the latest content into our courses.

Elevate your career

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • Learn how to understand exactly who your target audience is so that you can create truly compelling content

  • Learn how to craft engaging copy and content that generates a true value exchange with your customers

  • Become a community manager who can manage communities across various platforms

  • Produce a portfolio of content to show off your abilities

  • Learn how to create videos, podcasts, blogs, and social media posts that engage your audience

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Social Storytelling

Module 02

Copywriting Basics

Module 03

Long Copy and Direct

Module 04

Audience and SEO

Module 05


Module 06


Module 07

Social Media

Module 08

Persuasive Writing and UX

Module 09

Content Planning

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Sarah Browning-de Villiers


R&Y Tutor Sarah Browning de Villiers

Sarah Browning-de Villiers is a graduate from the University of Oxford and Chief Content Officer at Machine_ Publicis Groupe Africa.

Her work includes award-winning content marketing and content strategy for blue-chip clients such as Sanlam, RCS, Nedgroup Investments, PepsiCo, Sanlam Reality, and more.

Sarah was named Editor of the Year at the 2020 SA Publication Forum Awards for her work with Sanlam and Sanlam Reality. Sarah is also the Lead and co-founder of IAB South Africa’s Digital Content Marketing Committee.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“I recently completed the 12-week Digital Content and Copy Writing Course and I must say, it was an incredible experience. I would highly recommend this course to anyone looking to improve their copywriting and marketing skills.”

Nicole Samaai

Social Media Manager at Syntech