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Digital Content and Copywriting

COURSE INFORMATION

Jan
18

Starts: 18 January 2021
Registration Closes: 15 January 2021

Duration:
12 weeks

Qualifications:
  • Red & Yellow Certificate of Completion

Cost
ZAR 14 900

Content and copywriting are critical to any marketing strategy. Businesses that fail to recognise their importance will be left behind.

This 12-week Digital Content and Copywriting course covers the strategic copywriting and content creation skills necessary to plan, create and implement an effective digital content strategy.

At the end of this course you will be able to:

  • Set up a content marketing plan
  • Manage communities across various platforms and channels.

You will be able to build strong, trusting brand-consumer relationships.

UNIQUELY HUMAN SKILLS

The reality is that AI and robots will replace many of the jobs we know today. The likes of NASA and Google are already ahead of the game in their early recognition of the importance of ‘soft’ skills. Our courses and programmes are designed to prepare humans for this unknown world, by combining topic-specific knowledge and know-how, as well as a selection of the 10 uniquely human skills we’ve identified that will set us apart from ‘robots’:

Creative thinking, leadership, empathy, conflict resolution, critical thinking, adaptability, social intelligence, persuasion, negotiation, mindfulness

This course includes:

This course is perfect for:

  • Copywriters who want to learn how to write for the web
  • Aspiring content marketers, traditional marketers and entrepreneurs
  • Small business owners who rely on content to promote their brand
  • Community Managers

Outline

The course is made up of 8 practical modules:

  • Module 1: Social Storytelling
  • Module 2: Copywriting Basics
  • Module 3: Long copy and Direct
  • Module 4: Audience and SEO
  • Module 5: Video
  • Module 6: Podcasting
  • Module 7: Social Media
  • Module 8: Persuasive writing and UX
  • Module 9: Content Planning

Benefits

  • Understand your online audiences, where they are, what they want and how to engage with them.
  • Learn how to create engaging content that generates a true value exchange with your customers
  • Become proficient at managing communities effectively
  • Produce a portfolio of various content types like podcasts, blogs, web copy, social media content etc
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