This course is perfect for:
- Copywriters who want to learn how to write for the web
- Aspiring content marketers, traditional marketers and entrepreneurs
- Small business owners who rely on content to promote their brand
- Community Managers
Short Courses
- Graphic Design
- Creative Thinking
- Digital Content and Copywriting
- Social Media Marketing
- Marketing 101
- Project Management
- Digital Marketing
- Marketing Strategy
- Digital Marketing Introduction
- Digital Marketing: Professional Certification
- User Experience Design
- Performance Media
- Search Engine Optimisation
- Design Thinking
- Entrepreneurial Thinking See all Short Courses >
Advanced Diploma
COURSE INFORMATION
Apr20
Starts:
20 April 2020
Registration Closes:
17 April 2020
Content and copywriting are critical to any marketing strategy. Businesses that fail to recognise their importance will be left behind.
This 12-week Digital Content and Copywriting course covers the strategic copywriting and content creation skills necessary to plan, create and implement an effective digital content strategy.
At the end of this course you will be able to:
- Set up a content marketing plan
- Manage communities across various platforms and channels.
You will be able to build strong, trusting brand-consumer relationships.
UNIQUELY HUMAN SKILLS
The reality is that AI and robots will replace many of the jobs we know today. The likes of NASA and Google are already ahead of the game in their early recognition of the importance of ‘soft’ skills. Our courses and programmes are designed to prepare humans for this unknown world, by combining topic-specific knowledge and know-how, as well as a selection of the 10 uniquely human skills we’ve identified that will set us apart from ‘robots’:
Creative thinking, leadership, empathy, conflict resolution, critical thinking, adaptability, social intelligence, persuasion, negotiation, mindfulness
This course includes:
Outline
The course is made up of 8 practical modules:
- Module 1: An Introduction to Digital Content
- Module 2: The Basics
- Module 3: Content Planning
- Module 4: Copywriting Basics
- Module 5: Copywriting for Media
- Module 6: Community Management
- Module 7: Managing Up
- Module 8: Optimisation
Benefits
- Understand your online audiences, where they are, what they want and how to engage with them.
- Learn how to create engaging content that generates a true value exchange with your customers
- Become proficient at managing communities effectively
- Produce a portfolio of various content types like podcasts, blogs, web copy, social media content etc