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Social Media Marketing

Heighten engagement, amplify ROI, increase exposure and reach new audiences. This 10-week online course from Red & Yellow will take your social media from conventional to compelling by teaching you a range of practical tools, strategies and valuable tactics.

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Free access to exclusive Instagram Creators x Brands Academy nano courses

Build practical & effective skills for digital channels with this sought-after Certificate

This 10-week online course is designed to introduce you to effective social media marketing for your brand or business. It’ll give you a practical understanding of the latest in social media platforms, advertising, best practices, tactics and strategies that you can immediately implement

Gain practical digital skills

Stay ahead of the competition with the most up-to-date course content that is designed to future-proof your digital skill set.

Learn from top marketers

Our lecturers have hands-on experience in the industry and are at the forefront of what’s new in social media marketing.

Bring creativity to your work

This course is built to give you the skills to master digital channels, from strategy to creative execution, and drive ROI for your brand.

Elevate your career

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Get a cerficate that’ll give you a compeve edge.

The Red & Yellow Social Media Marketing Course is a 10-week online course. Designed to introduce you to effective social media marketing for your brand or business, the course will give you a practical understanding of the latest in social media platforms, advertising, best practices, tactics and strategies that you can immediately implement.

What you’ll learn:

Understand the potential social media holds for personal branding
Develop content for your brand and create a content calendar
Learn how to implement social advertising campaigns
Know how to use all major platforms, including Instagram, for your brand
Use social media to gain business intelligence and develop loyal fans
Learn how to manage communities and use social media for customer
Know how to measure and optimise your efforts using data analytics

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Introduction to Social Media

Module 02

Strategy and Planning

Module 03

Implementation: Content

Module 04

Paid Advertising on Social Media

Module 05

Community Relationship Management

Module 06

Reporting and Analytics

Module 07

Social Media (platforms / strategy / advertising)

Module 08

Optimising (Data analytics / Conversion optimisation / Appendix)

Meet the team

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Daniela d'Hotman

Lecturer

With over 8 years experience in Digital Marketing and Social Media, Daniela is the CEO and Founder of Savvy Social, a Social Media Agency dedicated to helping businesses grow through the savvy use of social media.

Daniela’s true passion is to empower people to become savvy with social media to thrive in the evolving Digital Marketing Industry and loves the power that the space provides, to grow businesses and build personal brands.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“I am absolutely loving this course and am pleased to report that I am trying out new things on my own Facebook business profile and have seen an increase in reach, engagement and bookings! Very encouraging after a tough winter in the guesthouse business!”

Katie Dijzel

Owner of Green Room Guest House

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Online learning from an accredited institution