Online learning from an accredited institution

Social Media Marketing

Heighten engagement, amplify ROI, increase exposure, and reach new audiences. This 10-week online course from Red & Yellow will take your social media from conventional to compelling by teaching you a range of practical tools, strategies, and valuable tactics.

You will gain a wealth of skills and knowledge through highly practical coursework.

“I am absolutely loving this course and am pleased to report that I am trying out new things on my own Facebook business profile and have seen an increase in reach, engagement and bookings!”

Katie Dijzel

Owner of Green Room Guest House

Red & Yellow design courses are made to future-proof your career

This 10-week online course is designed to introduce you to effective social media marketing for your brand or business. It’ll give you a practical understanding of the latest in social media platforms, advertising, best practices, tactics, and strategies that you can immediately implement.

You will learn how to:

  •  Develop content for your brand.
  • Create a content calendar.
  •  Implement social advertising campaigns.
  • Use all major platforms.
  • Gain business intelligence and develop loyal fans.
  •  Manage communities and use social media for customer.
  • Measure and optimize your efforts using data analytics.

Who should take this course?

  • Anyone who wants an excellent grounding in social media marketing
  • Aspiring or current social media marketers, community managers, brand managers, customer service or PR executives, entrepreneurs, and content marketers
  • Digital marketers aiming for a professional understanding of social media marketing techniques and global best-practice principles

Stay ahead of the competition with the most up-to-date course content that is designed to future-proof your digital skill set.

Our lecturers have hands-on experience in the industry and are at the forefront of what’s new in social media marketing.

This course is built to give you the skills to master digital channels, from strategy to creative execution, and drive ROI for your brand.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognize Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  •  An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
  • A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  • So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  • Helping you develop your professional network.
  • Hosted by your coach, lecturer, or subject specialist.
  • Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  • Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report

Daniela d’Hotman
Lecturer

  • CEO and Founder, Savvy Social
  • Over 8 years in Digital Marketing
  • Empowers individuals and businesses in social media
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Social Media Marketing

Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Up-to-date statistics and eye-opening digital marketing case studies

  •         Deep dives into content mastery, advertising wonders, and the future of advertising
  •         Exclusive insights from marketing industry titans
  •         A powerful focus on elevating customer experiences and crafting meaningful engagements

Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

The internet has changed how we see and engage with media. We can now collaborate, publish, and share content and ideas much more easily than ever before, in real time, and with people all over the world. All this online sharing and collaboration is facilitated by social media.

Social media has become an integral part of modern-day life. It is virtually impossible to engage in online activity without experiencing it in one way or another.

To succeed in social media, you need to understand the various platforms available to you, which objectives social media can help you to achieve, and how to create a strategy using social media to reach these goals. This chapter will walk you through some of the larger platforms, and the following chapter on social media strategy will demonstrate how to use social media strategically to achieve your marketing objectives.

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