Full time learning from an accredited institution

Higher Certificate in Creating Digital Content

Digital content is fundamental for future businesses across almost every industry, and knowing how to utilise it will gear you up for career success. This one-of-a-kind Higher Certificate takes your ideas, creative flair and way with words, and turns them into a successful career. Learn the sought-after, practical, and theoretical skills necessary to become a Digital Copywriter, Social Media Influencer, Community Manager, Content Creator, or Content Planner.

“Jumping from finance to study graphic design at Red & Yellow was the best leap of faith I could make. It was not only fun but challenging as well – give it a go! No regrets here, and the friendly, well equipped lecturers are another bonus.”

Roelene Wessels

Build the foundations for a successful & creative digital content career

The programme includes 3 practical modules including individual and group assessments, a work integrated learning element, and a final portfolio project. Each is packed with practical applications, from packaging design to mobile app, web, and online advertising design, and will culminate in an extensive creative portfolio of work.

Career Options

  • Digital Copywriter
  • Social Media Influencer
  • Community Manager
  • Content Creator
  • Content Planner

This Higher Certificate is made for those looking to get a start in the digital content industry, bringing their ideas to life

Launch your career with all the practical tools and theoretical know-how to make moves in the world of design.

This Higher Certificate is built and taught by digital content experts who have spent decades in the industry and know what it demands.

Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report

Craig Strydom
Senior Lecturer

  • Global communications expert
  • Award-winning copywriter
  • ‘Sugar Man’ co-author

A’isha Dollie

  • Makes education fun & accessible
  • Lifelong learner
  • Qualified in design & education
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Digital Content Creation

Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Up-to-date statistics and eye-opening digital marketing case studies

  •         Deep dives into content mastery, advertising wonders, and the future of advertising
  •         Exclusive insights from marketing industry titans
  •         A powerful focus on elevating customer experiences and crafting meaningful engagements

Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

It should be clear by now that online content touches every other digital marketing tactic. After all, they all need to communicate messages in text format, whether that’s a CTA button on a website, a video description, or a long-form press release written for digital PR purposes. While content marketing strategy may tell you what content to create, knowing how to create it comes down to great online writing skills.

You will see in this chapter that writing for digital is different from writing for more traditional media. Because of the sheer volume of information on the internet, quality content is king. Many people argue that content is one of the most significant determining factors of success for your online campaigns. This is not surprising if you consider that it is one of the most direct lines of communication with your consumers.  

Content marketing is important for positioning your brand in the minds of consumers. As a content marketer, you need to understand the brand and consumer context and be able to craft appropriate content based on user receptiveness and channel appropriateness. You also need to select the best route to customer in terms of tactics and understand how content marketing fits and contributes to your overall marketing strategy. Ultimately, the design and the content should motivate the user enough to share the content with others.

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