Cutting edge & up-to-date skills taught by industry leaders

Higher Certificate in Creating Digital Content

Digital content is fundamental for future business, across almost every industry, and knowing how to utilise it will gear you up for career success. This one-of-a-kind Higher Certificate takes your ideas, creative flair and way with words, and turns them into a successful career. Learn the sought-after, practical and theoretical skills necessary to become a Digital Copywriter, Social Media Influencer, Community Manager, Content Creator or Content Planner.

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Build the foundations for a successful & creative digital content career

The programme includes 3 practical modules including individual and group assessments, a work integrated learning element and a final portfolio project. Each is packed with practical applications, from packaging design to mobile app, web and online advertising design, and will culminate in an extensive creative portfolio of work.

Think outside the box

This Higher Certificate is made for those looking to get a start in the digital content industry, bringing their ideas to life

Build incredible skills

Launch your career with all the practical tools and theoretical know-how to make moves in the world of design.

Learn from top talent

This Higher Certificate is built and taught by digital content experts who have spent decades in the industry and know what it demands.

Elevate your career

Be recognised with an industry centric Red & Yellow qualification, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow qualifications are made to future-proof your career

Our qualifications are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

What you’ll learn:

  • To get equipped with the design thinking and skills to be a digital content creator

  • All the necessary software skills, including Adobe Photoshop, Illustrator and Indesign.
  • A range of illustration, presentation and time management skills that are necessary for a successful digital content career
  • How to apply these skills in the execution of digital and print media
  • How to compile an interactive PDF portfolio of your creative work for the year, which will help catapult you into the industry as a solid digital content creator

  • Work-integrated learning in the form of an internship at an awesome design studio, agency or corporate

Find Out More When You Download the Information Pack

Course curriculum:

Module 01

Fundamentals of digital content (print)

Module 02

Content For Digital

Module 03

Theory Modules

Explore your career options:

Content Creator

Social Media Manager


Community Manager

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Craig Strydom

Senior Lecturer

Craig Strydom is an interdisciplinary communications specialist bringing 25 years of industry experience on two continents and three countries to bear on an evolving life as an educator. As a copywriter, he’s won awards in New York, London and Johannesburg, including One Show, London International Advertising Awards, and the New York Festivals.

He is also the co-author of the book ‘Sugar Man: The Life, Death and Resurrection of Sixto Rodriguez.’

A'isha Dollie


A’isha Dollie strives to make art & design education fun, accessible and meaningful! A lecturer who practices what she preaches, striving for life-long learning & a balanced lifestyle. A life dedicated to teaching, learning, creating, and exploring. She has a BA Visual Comms Design, PGCE Specialising in Further Education & Training, and a PGDip Educational Tech.

Carmen Schaefer

Head of Academics

Carmen began her career as a graphic designer in the fast-paced world of advertising. Since then she has been lucky enough to have been involved in the education of South Africa’s most talented young creatives for the past 20 years. She currently leads the academic team at Red & Yellow and is committed to growing Red & Yellow into the most creative business school in the world. She also authors the annual employability report.

“Jumping from finance to study graphic design at Red & Yellow was the best leap of faith I could make. It was not only fun but challenging as well – give it a go! No regrets here, and the friendly, well equipped lecturers are another bonus.”

Roelene Wessels