This one-of-a-kind Higher Certificate, takes your ideas, creative flair and way with words, and turns them into a successful career. Learn the sought-after, practical and theoretical skills necessary to become a Digital Copywriter, Social Media / Influencer, Community Manager, Content Creator or Content Planner.

  • Duration

    1 Years

  • Qualification

    NQF 5

  • Class fee


  • Registration fee

    R9 500

  • Starts

    07 February 2022

A valid National Senior Certificate is required.

About the Programme

Nowadays people are making entire careers out of their ability to influence on social media channels like Instagram, Youtube, Snapchat and Twitter. Bloggers, vloggers, and webfluencers are making a living out of creating content, trading likes, shares and follows for brand engagement purposes. Globally-loved brands have based their brand equity on creating captivating content which goes viral in the media.

The Higher Certificate in Advertising with a focus on Creating Digital Content will give you the skills you need to start a career in digital content creation. You will learn how to manage online communities, create a variety of content including blogs, social media posts, video, podcasts, web media, and more, and how to use it effectively to meet the business goals for other brands or for building your own personal brand.


  • Understand and integrate the principles of marketing communications
  • Construct, write, optimise and deliver integrated digital media campaigns
  • Understand and use analytics and metrics to determine online market reach and opportunities, and discover target market needs as they emerge and evolve
  • Learn how to successfully manage, develop and implement strategic content campaigns
  • Understand and apply the principles and techniques of community management across multiple digital communication platforms
  • Apply and integrate knowledge of the various roles within a marketing environment in order to play a pivotal role in the development of effective content campaigns

Course outline

The programme includes 6 practical modules with individual and group assessments and work integrated learning.

Marketing communications & consumer research
  • Introduction to Marketing Communications
  • DILO Immersive Market Research (Group Project)
  • Media Channel Selection
Insight & creative concept development
  • Introduction to Digital Content Creation
  • Content Planning (Group Project)
  • Conceptual Ideation Techniques
  • Persuasive Writing
Copywriting for digital media
  • Social Media Writing
  • Blogging & Podcasting (Group Project)
  • Content Video
Managing audience engagement
  • Community Management (Group Project)
Managing audience engagement
  • Community Management (Group Project)
Summative Assessments
  • Integrated SM Digital Campaign
  • Project Management – I Am the Brand
Work-integrated learning

Who you’ll meet

Meet our amazing team of lecturers who are equipped with industry knowledge and skills to prepare students for the dynamic changes in this 21st Century world

KERI, Lecturer
  • I am passionate about digital content and the opportunities it provides for many diverse communities around the world. My background in composition and avid gaming lifestyle provides a blend of analytical thinking and creativity that can be transferred to all future innovators.

The application process

Please have the following ready to complete your online application

Need more details?

Prefer a friendly chat, WhatsApp or email?

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Why choose Red & Yellow


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22 K

Red & Yellow is a family; we support and help each other because we’re connected. Our awesome alumni are regular guest speakers, shapers of course content, future employers, role models, and always open to sharing advice or offering a leg-up to other ‘family members’.

95 %

Red & Yellow produces great people who can hit the ground running, and who are able to deliver from day one.

70 %

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Frequently asked questions

Will this make me more employable?

Our intense but comprehensive certificates are designed to fast-track your entry into a meaningful career, with practical skills, knowledge and competencies that the industry is desperate for.

When am I on campus?

Lectures take place during the first half of the day, from Mondays to Fridays, leaving you free to work part-time or continue using our facilities

What will I learn?

Everything we’ve learned over the last 25 years has been distilled into a punchy 1-year programme relevant to what industry wants. This entry-level foundation in practical skills based on essential theory equips you for your for your 3 week workplace internship and future career

What qualification will I leave with?

An NQF level-5 certificate based on SAQA unit standards and accredited by MICT SETA