Online learning from an accredited institution

Search Engine Optimisation

Learn the basic skills to improve your website’s search engine rankings

Websites are ranked and indexed constantly based on ever-changing algorithms designed to ensure that search engine results are accurate and value-adding. To get your website to the top of the list, you need the most up-to-date skills taught by pros to understand how search engines crawl and index your content, and how they decide what’s going to be most useful and relevant for their users. In just 10 weeks you’ll learn everything from relevance to authority and accessibility and be able to craft SEO strategies that will get your content to the top of the list.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

Get the Search Engine Optimisation Certificate that guarantees career success.

Get your brand or business to the top of the search results. Learn the tips on how to stand out in an increasingly competitive digital world and how to boost your ranking, traffic, and credibility. Get an industry-respected Certificate and new knowledge and skills when you register for our 10-week online course developed with SEO expert and knowledge partner, Stephen Sandmann.

What you’ll learn

  • Understand the complexities of SEO, and how to achieve high rankings for your website
  • Know what is required for websites to maximize search engine visibility
  • Gain clarity on the right metrics for measuring your SEO initiatives, and how to distinguish the  ‘vanity’ metrics from the ones that truly matter
  • Find out how SEO can help you influence your customers’ buying cycle and purchase decisions

Who should take this course?

  • Anyone wanting to understand how to out-smart the complexities of search engine algorithms, and get their site to the top of the list
  • People who already understand how SEO works, and want to stay on top of their game
  • Small business owners who want to increase their competitiveness, and get more business
  • People wanting to take their digital marketing skills to the next level
  • Content Marketers who want to increase reach and exposure to relevant audiences

Studying this course will equip you with the most up-to-date & relevant skills to elevate search for your business.

This course is ideal for people who want to bring technical digital skills & creative thinking to their marketing.

Our lecturers have spent decades working in the industry and know what it takes to make your career soar.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • A hard-copy of our globally read 7th Edition eMarketing textbook (worth R950)
  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions and more
  • A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •         So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •         Helping you develop your professional network.
  •         Hosted by your coach, lecturer, or subject specialist.
  •         Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •         Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
R&Y Tutor Stephen Sandman

Stephen Sandmann
Lecturer

  • Digital marketing consultant, 10+ years experience
  • Award-winning skills from Ogilvy, Quirk, and Vodacom
  • Consultant at Sandmann Digital for 4+ years
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Search Engine Optimisation

Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Up-to-date statistics and eye-opening digital marketing case studies

  •         Deep dives into content mastery, advertising wonders, and the future of advertising
  •         Exclusive insights from marketing industry titans

•         A powerful focus on elevating customer experiences and crafting meaningful engagements

Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

Search engine optimisation (SEO) puts your product or service directly in the path of a potential customer. SEO helps people understand what is relevant, popular, and important. It tells customers that they can trust your brand. SEO is one of the more effective tools that you must get to grips with if you take digital marketing seriously.

SEO is an extremely effective way of generating new business to a site. It is a continuous process and a way of thinking about how search engines see your website and how users use search engines to find your website. It’s search psychology.

The average website receives a significant proportion of its traffic from search engines, the gateway to the internet, highlighting the importance of SEO. SEO specialists need to constantly find ways to extract more value as they are not only competing with competitors’ websites but also Google Ads (paid results).

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