Sports sponsorship marketing is undoubtedly a growth industry.
Despite the massive hit due to COVID-19, spend in 2020 is projected to reach around $30 billion, and it’s likely to bounce back to pre-COVID levels of around $60 billion in short order.
Why is it such a big industry? It helps to increase brand awareness and even drive excitement around the brand and its products and services, which leads to increased sales. It’s even useful for other goals like launching a new product, increasing website traffic, breaking into new audiences, and especially creating content marketing opportunities, with all the associated benefits.
This course will arm you with the knowledge and tools to engage in sports sponsorship marketing.
Meet your course lead
Over 35 years Peter has acquired extensive and unparalleled experience from a range of senior executive positions in sponsorship and marketing-led agencies and one major international corporation. These include two agency directorships culminating in the appointment as Head of Group Sponsorship at Orange, a role with total responsibility for creating and implementing Orange’s much lauded and unique sponsorship portfolio (both in the UK and internationally).
UNIQUELY HUMAN SKILLS
The reality is that AI and robots will replace many of the jobs we know today. The likes of NASA and Google are already ahead of the game in their early recognition of the importance of ‘soft’ skills. Our courses and programmes are designed to prepare humans for this unknown world, by combining topic-specific knowledge and know-how, as well as a selection of the 10 uniquely human skills we’ve identified that will set us apart from ‘robots’: