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Sports Sponsorship Marketing Course

Looking to better understand the business of sport & entertainment? Sports sponsorship can be an exceptionally effective marketing tool, helping to build brands and relationships. People see hundreds of advertising messages every day, but sport offers the chance to overcome ad overload, speak to real emotions, and enhance storytelling. Learn why sports sponsorship is such a powerful promotional tool and equip yourself with tools to make it a compelling addition to your brand’s marketing strategy.

“I recently completed a Sports Sponsorship Marketing course through Red & Yellow Creative School of Business. It was very insightful, and has given me more context into an industry I am lucky enough to work in!”

Casey Bekker

Upgrade your skills with a Sports Sponsorship Marketing certificate

Why is Sports sponsorship marketing such a big industry? It helps to increase brand awareness and even drive excitement around the brand and its products and services, which leads to increased sales. It’s even useful for other goals like launching a new product, increasing website traffic, breaking into new audiences, and especially creating content marketing opportunities, with all the associated benefits.

Over 10 weeks and 6 modules this course will arm you with the knowledge and tools to engage in sports sponsorship marketing.

What you’ll learn

  • Describe what sports sponsorship is and how it works
  • Leverage a sponsorship for marketing opportunities
  • Measure the success of a sponsorship campaign

This course is perfect for:

  • Individuals looking for insights into the business of sports & entertainment
  • Juniors in agency, brand, and rights-holder environments who are looking to get a holistic view of the industry and what it will take for them to succeed in it
  • Integrated marketers looking to better understand the medium that is sponsorship

Our Knowledge Partner

Peter Raymond (Course Lead)

Over 35 years Peter has acquired extensive and unparalleled experience from a range of senior executive positions in sponsorship and marketing-led agencies and one major international corporation. These include two agency directorships culminating in the appointment as Head of Group Sponsorship at Orange, a role with total responsibility for creating and implementing Orange’s much-lauded and unique sponsorship portfolio (both in the UK and internationally).

Studying this course will equip you with unique and influential skills to elevate your marketing.

This course is ideal for people who want to bring creative flair to their marketing strategy.

Our lecturers have spent decades working in the industry and have experiential knowledge in this field.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
R&Y Course Partner & Tutor Peter Raymond

Peter Raymond
Knowledge Partner

  • 35 years in sports marketing.
  • Held agency directorships, Head of Group.
  • Developed educational initiatives in sports marketing.
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

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Effective marketing is made up of engaging content. This is true for digital marketing, too. However, it is not as simple as typing up a description of your product and hoping for the best. Rather, an effective marketing strategy is needed to ensure that your content – whether it be information, inspiration, or entertainment – is hitting the mark and is aligned to your customers’ values, desires, and needs.

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