GOLD winner for “Melktert”
Lecturer: Wilna Combrinck
The brief asked students to redesign packaging for a uniquely South African product such as rooibos, without using an existing brand like Joko. The design of the packaging had to prioritise sustainability, meaning that the packaging had to either be biodegradable after use or offer an innovative way for buyers to reuse it.
Typically, milk tart packaging consists of single use materials that are non-biodegradable. These materials include plastic, foil, cardboard and synthetic materials. The foil is difficult to reuse since it is a flimsy material and would most likely be damaged while being used, deterring reusage.
The solution was to create packaging for a single slice option in the form of a triangular box that innovatively unfolds into a Cape Dutch style plate for the customer to enjoy their dessert on. Not only does a single slice option reduce waste, but the packaging material in this case is both biodegradable and reusable, a perfect blend between Afrikaner heritage and “can-do”, and milk tart indulgence.