Red & Yellow students win 6 awards at the Loeries Creative Week

Every year, the Loeries Creative Week presents a chance for South Africa’s most talented students to enter and showcase their creativity. A panel of industry leading judges from across the advertising and creative industries select only the best, future-forward work for Loeries awards.

The Loeries is Africa and the Middle East’s premier creative award, which recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry. When you win a Loerie, you’re not only receiving a trophy. You’re being recognised with the highest accolade for creativity and innovation across our region. The Loeries, a proudly not-for-profit company, promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.

Our students – studying Bachelor of Arts in Visual Communication, Graphic Design, Copywriting and more – have a long standing relationship with the Loeries, and enter year after year. In 2023 over 40 Red & Yellow students submitted entries to the Loeries. The judges named 20 of our students as finalists, and 6 awards were given to outstanding work including the much coveted Gold and Certificate in Craft.

Award-winning work is what Red & Yellow is all about. Our students have gone on to lead incredible careers at some of the world’s most creative companies, producing the next generation of inspiring, engaging and elevated projects.

Want to see what we’ve produced this year alone? Explore our students’ winning work below and get a look at all the incredible things tomorrow’s leaders are capable of.

The Brief

The brief asked students to redesign packaging for a uniquely South African product such as rooibos, without using an existing brand like Joko. The design of the packaging had to prioritise sustainability, meaning that the packaging had to either be biodegradable after use or offer an innovative way for buyers to reuse it. 

The Problem 

Typically, milk tart packaging consists of single use materials that are non-biodegradable. These materials include plastic, foil, cardboard and synthetic materials. The foil is difficult to reuse since it is a flimsy material and would most likely be damaged while being used, deterring reusage. 

The Solution 

The solution was to create packaging for a single slice option in the form of a triangular box that innovatively unfolds into a Cape Dutch style plate for the customer to enjoy their dessert on. Not only does a single slice option reduce waste, but the packaging material in this case is both biodegradable and reusable, a perfect blend between Afrikaner heritage and “can-do”, and milk tart indulgence.